When it comes to advertising, every brand wants its campaign to be successful in attracting customer attention. In this endeavor,(ADS CAMPAIGN FAILURES)The brand often takes such steps to get something different that appears in the eyes of the people,
(ADS CAMPAIGN FAILURES) But for the wrong reason. Recently, one such example was seen when actor Hocking Phoenix,
Who played the lead character of joker film, receive an Oscar in his praise for receiving Oscar, in which Amul girl is feeding butter to phoenix dressed in jokers.
INDEX:-
- Once kurlon cartooned a traumatic event in his company.
- Colgate did not give people a place on their dining table.
- CEO of LifeLock made a mistake of handing over his personal information to criminals.
- When Pepsi took a big issue lightly.
- Examples of campaigns that fail to translate into other countries have failed.
- How MasterCard engaged fans at the right time and right topic.
- How to position the brand by keeping the promise made to the customer.
- conclusion.
- FAQ.
But Amul did not notice that Joaquin Rafael Phoenix is vegan, and he targeted the same dairy industry in his Oscar speech in which Amul is a leader. Surprisingly. Many other Twitter users did not like an illustration. What I mean to say is
That taking lessons from many other such examples, you can understand what you should keep in mind while trying to Do something unique for the advertising of your brand or company.
When kurlon (ADS CAMPAIGN)cartooned a traumatic event in his company:-
In 2014, the company launched a bounce-back campaign, in which an ad showed that Nobel laureate and education activist Malala Yousaf Zai is shooting in the head by the Taliban, Even after feeling down, a kurlon lands on loon matters and bounces.
What went wrong with the brand:–
Although the concept of this ad was considered very good, its execution was not good, in this idea, a person has been shown to have succeeded
By bouncing back after fighting the difficulties, although the idea is correct the headshot like making a cartoon of a painful event did not prove to be good.
When Colgate (ADS CAMPAIGN) did not give people a place on their dining table:-
In 1983, this company introduced a range of frozen food products called Colgate kitchen entries in the USA to make a niche in the market of ready-to-eat meals.
The move is based on a marketing strategy called brand extension in which a company uses its already established brand name when launching a new product category to leverage that brand name for a new product.
But in the case, people did not like the brand on their dining table which had space in their bathroom till that time.
What went wrong with the brand:-
Colgate’s problem was that his name was deeply associated with toothpaste, so the customer could not connect him to any food item,
So new branding used to launch a new product out of his field.
When the CEO of LifeLock made a mistake of handing over his personal information to criminals.-
This identity theft protection came into the public eye when in 2006, It’s then CEO, Todd Davis, starting his social security number to the public (ADS CAMPAIGN),
Calming that his identity was safe near Life lock.
Therefore, the perpetrators of their personal information cannot be misused but this claim is proved to be false and the Tod has to be a victim of identity fraud for the whole 13 times,
Not only that but also a $12 million penalty was imposed on the company due to misleading advertisements.
What went wrong with the brand:-
An attractive(ADS CAMPAIGN) ad that can put your brand image at stake can prove to be very risky, along with such promises that you cannot fulfill,
You can discount your credit, life lock came out as an example of this.
When Pepsi took a big issue lightly:-
Pepsi’s leave for now campaign is considered to be the biggest marketing spreader of recent years. In 2017,
the company launched one ad which TV star model Kendall Jenner takes part in a protest in the street in which protesters and police in the middle there is a lot of tension,
Then Kendall gets caught by Pepsi in the hands of a police officer and the atmosphere becomes lighter.
What went wrong with the brand:– At a time when blacks live matter and other protests .
Were taking place in the US, amidst allegations of simplifying them to such as the extent and ignoring their complexities,
It was also against Pepsi that many celebrities have come forward after coming up and voiced against this advertisement. It should be considered that your words should not have the opposite effect on the customers.
Some examples of campaigns that fail to translate into other countries have failed:-
When Pepsi stepped into china, his slogan “Pepsi bearings you back to life” translated into something like- Pepsi brings your ancestors back from death.
Mercedes-Benz entered china with a new brand name Benji, but in the local language, it means “hurried to die. “
KFC scares Chinese customers when its famous slogan finger linking good translates. Eat your fingers.
How MasterCard engaged fans at the right time and right topic:-
This financial services company is known for creating Engaging Experiences that excite customers. This happened in 2016 when it was a major sponsor of the professional Baseball League Major League Baseball.
One of the special things in this tournament was that the Chicago cub’s team made it to the world series for the first time in 71 years.
MasterCard wanted to take advantage of this so that if it won the Chicago Cubs for the first time after 1909, it would be a part of this historic event.
Can become the two main objectives of this strategy were to connect with the fans of this team and to be a part of the conversation on the World Series.
During this time, he got an opportunity when an opposition player accused the fans of the Chicago Cubs of not having passion.
MasterCard immediately placed a sound meter on Chicago cub’s home-ground Wrigley field to show how loud the fans of this team could be.
Fans also showed full activity and crossed its 100 decibels mark when 108 years later when the Chicago Cubs won the final game of the world series, MasterCard made the video and released it online.
What did we learn from this market strategy:- When you try to create viral digital marketing campaigns, make the content search that is already a topic of discussion and by giving it a new twist that will benefit anyone else with your brand.
Also, it should not be forgotten that MasterCard waited for the final game of the world series to release its content online so that its reach could increase I think that they knew the value of waiting for the time.
How to position the brand by keeping promise made to the customer:-
To meet customer’s expectations for the business, decide what you will offer to your customer. For example, Domino’s Pizza Foreign promises to deliver pizza. Although there may be many aspects of pizza delivery,
The positioning of Domino’s is quick. Around the hot pizza delivered from India. Similarly, you can make your special place in the market by promising your customer.
CONCLUSION:-
When it comes to advertising, every brand wants its campaign to be successful in attracting customer attention. In this endeavor, (Ads campaign failures)The brand often takes such steps to get something different that appears in the eyes of the people,
((Ads campaign failures)) But for the wrong reason.
FAQ:-
Before deciding your position, you decide who your target customer is. For this, look at your current customer and identify the best customer among them, try to know what their needs are and how they think. Once you know this, you will be able to decide what the customer needs in your strategy and what priorities to focus on.
Focusing on your best customer and recognizing their needs, when you do you’re positioning. It determines what you will identify in the market and what will be the basis of your reputations. For this, select some areas on which you can focus want to focus keep in mind that you cannot do everything at once, so look at a focused market segment.
After you do your positioning, you can find out what is the reason that can stop the customer from buying your product, they may not be sure about whether your product will work or its color will go away. Or if his motor does not get damaged, try to understand his concerns and clear all his doubts.
Give your customer a revolution that makes them believe that you are fully qualified and you are also ready to suffer losses if you do not fulfill your promise, for example, pizza free if you do not arrive in half an hour.
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