NPS (Net Promoter Score) – Implementation and Calculation
Do you know what is NPS? When you use/ consume any product or service from any company, if you feel good and fulfill your needs, you may recommend it to your friends and family. The product maker or the company uses a measurement system to evaluate the customer experience, customer loyalty, and customer satisfaction. This […]
CRM – Meaning, Importance, Types Strategy, and Examples
In today’s era, Businesses changed from being transactional to relational. Meanwhile, Organizations make sure that customers are satisfied with their products and services for increasing customer loyalty and retention. One satisfied customer can bring 6 new customers with him while on the contrary, one dissatisfied customer carries off 6 customers. That’s why they start using […]
Protected: Social Media Survey Result
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5 Important Points to Know about Communal Marketing
Have you ever seen ads on TV or any posts on social media platforms where ordinary people share their positive experiences with that particular product? hence, These types of ads are part of communal marketing. So, In this blog, we will learn what is communal marketing and how you can implement it in your business. […]
Kotter’s 8 Step Model – Implementing Change Successfully
John P. Kotter is an American professor at Harward Business School and also a specialist in change management as well as leadership. Kotter, in 1995 gives 8 step change model for effective change management. So, Kotter’s eight-step model – showing a road map for change based on common errors made by organizations. Kotter’s 8-Step Model […]
Lewin’s Change Management Model – 3 Stage Model of Change
In the earlier-20th century, social psychologist Kurt Lewin first described the process of individual change as- Unfreezing (when you overcome inertia, existing habits and mindsets also break down), Change (a period of confusion when you challenge the old ways. But, as yet the future way of being is not clear), and Refreezing (when you form […]
Change Curve – Accelerating Change, and Likelihood of Success
The change curve is a very helpful way of understanding the process of change. In this blog you learn about the change curve, the impact of the change curve, stages of the change curve and practical observations of the change curve for leading and managing change. Whats in it What is the Change Curve? The […]
Changing People’s Habits – Encouraging and Sustaining New behaviors
Have you ever noticed your actions that you are doing in your daily life? If yes then these daily actions might be your habits. If we came on the exact meaning of people’s habit, then an action pattern earned by a regular repetition or unconsciously repeated itself in your daily activity means these activities are […]
Why Change Can Fail – Knowing What You Should Never Do
Before we start, why does the change or why change can fail, let’s know what the organizational change is? Here is the descriptive definition of the organizational change: What does the organizational change exactly look like? The organizational change means the company wants to alter its policies and strategies and adopt new technologies and want […]
The Burke Litwin Change Model – Unraveling the Organizational Change
So, The companies are very dynamic nowadays. You might also have seen a list of organizational changes in your company. also, Change management is a necessary part of any company. hence, In this article, we will discuss The Burke-Litwin Change Model of Change. What’s in it- What is the Burke Litwin Model of Change? This […]