As we are getting started in designing a business card you need logo which define your brand.
What you will learn
- What is business card
- Different types of card
- Use of graphic designing in business card
- Designing a business card
What is Business Card
In today’s competitive world every business need a brand valuation to run. Firstly in order to excel from other competitive multiple tools are required.For example, advertise, brand recognition, call-to- action and ways to contact. Secondly for long lasting impression many of get a pocket sized billboards and provide a lifelong customer from strangers.
Business card is a small card, usually credit-card-size paper card that holds your business information, such as name, contact details and brand identity. Therefore business card design is a necessary part of your branding and should act as an extension of your brand design.
Different types of card
There are basically 5 types of business card based on your requirement you can get one and put it as long lasting brand identity pocket billboard.
Standard business card
Business card requires to represent your brand and provide contact information. It doesn’t matter whether you’re a start-up or a company with many branches across different continents, a standard business card is a must for your business.
It’s a standard card, it’s dimension, shape, paper and color
The business card size might vary slightly by regions, 3.5 x 2 inch is widely accepted across countries.
Rectangular is preferred and mostly used.
Other shapes, like as square, round or die-cut shapes are considered out of box as they are difficult to sit and stay in the recipients’ card holder.
Plain white or cream on one side and the company’s key color on the other side
Finished printing paper:
Luxury business card
As name suggests, this type of business card can show a luxury look of your business to your prospects or potential customers. Depending on your budget, the level of your luxury-ness can be adjusted accordingly by using different designs, materials, etc.
Dimension, shape, paper and color for luxury business card.
3.5 x 2 inch doesn’t have to be the only way to move. Cut-die would stand you out from the crowd and impress your recipients.
Size and shape can move together. If you go with an unconventional size, it means that your card’s shape can be the way you want.
Rectangular, circular or even a unique shape to reflect your business nature can be a good option to choose from
Business card represent your brand identity. A luxury card doesn’t have to stay with white or cream color. It can be designed to go in with your brand colors.
Finished printing paper:
Matte finish or high gloss. For premium business card a high-quality paper will give your card a clean and modern look. On good paper you can try different color palettes.
Matte business card
The right choice for business owners who don’t really need to have an innovative design but insist on having a professional look for their cards. Details may vary by requirements of different companies.
Some standards are given below
3.5 x 2 inch is preferred as this card stands out for its paper material, an unconventional size is not really important.
Same with size, the shape is not the decisive factor for the professionalism of matte card. Whatever shape you decide to go with, it needs to be in line with your brand.
With the feel of satin or silk, your card speaks for itself. It’s meant to be for those who want the best.
As it makes a clear statement about the quality of your business and your services.
Gloss business card
The perfect choice for those who are in fashion, design, beauty care, hospitality, cosmetics or those who want to use images in their cards. You can use these in business card too as you want to stand out from competitors.
Embossed business card
These type of card delivers a high level of professionalism and premium-ness. Embossing does give not only your card an eye-catching effect but also creates a superior look and feel. It adds class and insight to your card. It allows you to highlight the most important elements of your design.
Use of graphic designing in business card
Here are few of the most inspiring graphic designer business card examples from around the you.
This corporate look stands out with its modern style and interesting layout. It has all the important elements that make an effective business card, giving an overall professional look to impress your audience. The use of red, white, black and grey can be customized to reflect your own brand.
Another way to make your business card memorable is to turn it into something useful, valuable or functional. Give it a purpose and look for an idea that will make your readers want to interact with it often.
In this example, the owner decided on creating a mini ruler along the edges of the business card, which makes perfect sense for someone like a graphic designer to offer to potential clients. Other ideas would be quick typography tips, color palette guides, measurement conversions, etc.
Matte black and white
More of the black and white design, this time using a matte finish. Have your logo displayed at the front of the card, minimalist style, then use the back side to share your information in white text.
Add a touch of style by adding your logo in the middle in gravy as part of the background. If you have a dominant brand color, use this for your logo at the front.
This example gives you a unique take on a modern black and white business card. The front displays a simple white logo while the back uses a layout that’s both fun and interesting. Notice how the example made use of font hierarchy to create an order to the messaging, even with its unique layout style.
This example takes its charm from a simple take on a vintage design. The layout is clean and the information concise, letting the message at the front of the card become the focus of the design. Try this example and use a familiar look to send out your message.
A dynamic logo gives you an added advantage when creating marketing materials. It can adapt to any size of design and still be recognizable, consistently promoting your brand. Most important is that how the business logo evolves in the example from the way it’s presented on the front and on the back of the card. In other words it’s a versatile characteristics which make it effective in creating a memorable brand.
It’s easy to stand out with a colorful pattern or print on your business card design. As well as bright colors and pattern can easily attract the attention of potential customers. However finding a color scheme that works with your own brand colors and work with a pattern that’s attractive. But if you can incorporate your logo highlighted within the pattern, that would be brilliant.
Elegant pixel design
It can be frustrating when the design that took time to perfect is not as good as it is in print, so make sure that your business cards are professionally printed and designed by a professional.
Source rock design
Typography and design
Typography can affect the overall design of your business card. More adventurous designers will want to challenge themselves by using typography as the central image, making it look intriguing and informative at the same time. Notice how in the example, the designer takes control of the font hierarchy by using colors to highlight important text on the image.
Conversational-style business cards are becoming popular nowadays. By addressing your audience directly, your business card tends to catch more attention and readers feel more connected. This is where the use of font hierarchy also comes into play, as your design depends mostly on your use of typography to tell a story.
Designing a business card
You need to focus on basis two things
Which color define your brand and industry you are in as for many colors various mind set is preserved.
For example, red is for danger, power, love or if you go for purple it define royal, luxury.
For logo its your brand identity and it will define who you are what you do.
It is your representation and help recognize from all other competitor
You go for purchasing some shoes in mall and you go in Nike, Puma, Adidas.
You can purchase from any shop but you trust those companies.
The logo on them represent they are real or fake.
Yes, you need a business card because if you want someone to recognize and remember in future it will help us to get to them close and easily trust us.
In today every third person say they are a graphic designer but based on their work you can only judge e them. Get to the professional only based on your requirement and budget they will help us to get the best at economical cost.
This whole is collected from internet and various source’s based on that compilation has been done to get a better perspective.
You can contact me @[email protected] if you find something in appropriate in content or want to share some ideas.
We’d recommend using one of our business card holders, available in an assortment of different materials and styles.