In this post, I am going to review the Buffer tool. The following are the topics I am going to touch here in this buffer review
Table of contents
- Introduction about Buffer
- What is Buffer app
- How to use Buffer
- Buffer Integrations
- Buffer vs Hootsuite
- Pricing Plans
- Related QnA or FAQ
First of all, we will look at what is buffer?
Buffer is a social media management tool which comes handy to manage multiple social media networks.
You can post the content across the various social media platforms through the it with a single click.
But for that, you need to know how to use it which we will discuss later in this post.
At this point of time, on an average 82% of people use social media daily.
For example, If you are a business owner and you can find your potential prospects on different social media platforms.
This reason increased the necessity of using social media for business to promote your business to potential customers
And you cannot acquire your customers by just creating social media profiles for your business, you have to stay active and interact with your customers on social media networks.
Of course, it is not an easy task to maintain both business and social profiles. This is the reason why tools like buffer were created.
This tool offers a service by which you can control or monitor all your social media networks from a single Dashboard.
Now let us look at the past History of Buffer tool and important statistics related to it
Back in October 2010 buffer development has begun in the United Kingdom by Joel Gascoigne.
To test his idea Joel Gascoigne created a landing page to know the customer’s opinion, and he got a huge response.
So, as a result, he started developing it and designed the first version within the span of 7 weeks
And finally, the first version was launched on November 30, 2010, in the United Kingdom.
And they got their first paying client within the span of 4 days and gradually they reached 1,00,000 clients within the span of 9 months.
According to buffer, they have a team of 85 people and working over 15 countries around world. And they serve more than 73,000 customers.
Here, these are some interesting facts about the this tool in the past.
Now let’s dive deep into the features of it.
This tool also provides cool features like its competitors. Now we will look at some important features now.
Social media Post scheduling:
This feature allows you to schedule your posts on your different social media platforms.
Let me explain you, How this post scheduling helps you:
For example, you created a good amount of content (say 15 different posts in number) and by this feature, you can schedule posts like 2 posts per day.
It means there is no need to create content for the next 7 days.
In this way, you can stay connected with your audience and also no need to spend some amount of time each day on creating content for social profiles.
This feature allows you to view RSS feed of your favorite blogs and you can also share them on your social profiles.
This feature allows you to respond to social media comments, engagements of different social media platforms like Twitter, Facebook, and Instagram.
Image Source – https://buffer.com/resources/hello-buffer-reply
It organizes all replies from different platforms in a clean and neat way. By which you can stay connected with different people from different platforms
This feature makes content sharing easier and quicker. You are allowed to share any posts from the web to your social accounts through this extension.
Consistent posts are of no use if it doesn’t get your follower attention.
And to know about the content that grabs your follower’s interest you have to measure the engagement.
It is hard to measure on each platform, but this analytics feature helps you a lot in this type of situation.
It provides the analytics of your posts and here you need to check by clicking each platform, which lacks buffers up to some extent.
The buffers interface is quite simple and easy to use among all its competitors.
This feature shows some posts relevant to your customers, which helps you in content creation
Pablo is a tool developed by Buffer itself. It helps you to create easy graphics for your social media profiles.
What is buffer app:
Its nothing but a mobile application of official company itself, which allows you to schedule and manage posts from your mobile devices itself
Simpy you can use this tool on your mobile devices by this app
How to use buffer:
Until now you learned some basic stuff and Now we will look at a step-by-step guide to use a buffer.
- Create a Buffer account
To create an account, go to the buffer’s official site and click on the button “Get started Now”.
- Choose the suitable plan
select the plan which suits your business among available plans,click on “Start 14-day free trial”. Then it will take you to a signup form, where you have to enter your details
- Connect your social media accounts
you have to connect your social profiles first. You can add a Facebook group, Facebook page, LinkedIn page, LinkedIn profile, Twitter and Instagram
- Writing and Scheduling
After writing your post and adding image or video to your post, you can publish that post directly or you can schedule it for later
- No need to enter your card details while signing up for a new account
- After the 14-day free trial, you are downgraded to a free plan which only allows you to manage 3 social profiles and limited resources.
- You can add only 3 profiles in a free plan, for more details about premium plans, you can see the pricing section of this article
Here this is the process or guide which shows “how to use Buffer”.
IFTTT allows you to connect all of your different apps and devices. Here you can turn on applets which help your apps and devices to work together
Zapier is also an automation tool that is used to connect different services and apps. Zaps are workflows that connect your apps, in order that they can work together.
These Zaps start with a trigger—an event in one among your apps that kicks off your workflow.
These Zaps automate tasks within the background, so you’ll specialize in more important work.
Integromat is also an automation tool like Zapier. Here we call scenario instead of Zaps and applets.
- Simple interface to use
- Drag and drop editor
- Advanced browser extension
- Excellent scheduling according to their business plan.
- Allows multiple twitter accounts
- Offers a free plan forever
- You can cancel at anytime
Buffer vs Hootsuite:
|Third-Party Integrations||154 apps||64 apps|
|No of scheduled posts||30 for free plan||10 for free plan|
|Ease of use||Not so easy to use for beginners||Simple interface provides good user experience|
|Preview of post||Yes||No|
|Analytics||Basic analytics for free plan||No analytics for free plan|
Interestingly buffer has two different tools/services namely Publish and Analyze.
Free / basic plan
- 3 social accounts
- 10 scheduled posts
- No Pinterest
- Limited analytics
- $15/month when billed monthly
- Best for people who are getting started
- Allows to use 8 social accounts
- 100 scheduled posts
- Allows to use Pinterest, all premium plans support Pinterest
- 1 user
- $65/month when billed monthly
- Best suitable for growing brands
- 8 social accounts
- 2000 scheduled posts
- 2 users
- $99/month when billed monthly
- Apt for larger teams
- 25 social accounts
- 2000 scheduled posts
- 6 users
Along with these features, it provides some extra features for different plans
- Apt for getting started
- 8 social accounts
- In-depth social analytics
- Provide Strategy recommendations
- Unlimited reports
- Apt for growing brands
- 10 social accounts
- Includes Stories analytics
- Strategy recommendations
- Unlimited reports
- Report white labeling
- Shopify integration
Coming to the conclusion, Buffer is the best tool for individuals who wants to become an influencer and doesn’t have any funds as it offers a free plan. They can upgrade to premium plans at any time. Sounds fair enough, and its interface is simple and even beginners also able to use
It is used to manage multiple social networks at a time from a single dashboard.
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It was founded in November 2010.
Yes, it allows you to manage your Pinterest account from the buffer app. But it also depends on the plan you are using. You can manage Pinterest in all paid/premium plans only.
You are not allowed to use Pinterest in the free plan.