Buzzsumo is the most highly rated content marketing tool and today I am going to explain and review it according to my experience.
I am going to cover the following key points, in this article. You can Jump to the section you want by just clicking it
Table of Contents
- Introduction to Buzzsumo
- Important features
- How to use Buzzsumo
- Prizing of Buzzsumo
- Related QnA or FAQ
Introduction-what is Buzzsumo:
Buzzsumo is a helpful content marketing tool. It helps you a lot when got struck and out of content ideas by providing so many content Ideas.
Buzzsumo shows the data that is in trending in your niche. Its name itself says “buzz” which means trend. You can find general trending content in most platforms like Quora, Facebook, Twitter and etc.
Here, when you make a search you are allowed to add filters to results that appear, which helps in analyzing accurate data.
As I said earlier, Buzzsumo is a great tool that gives data about content popularity. And this you can create the content around those popular content to get better results.
Apart from that you can also know how better your competitor’s content performing well and who are the actual competitors for you.
You can also get the top-performing pages or articles of a particular site, by entering the URL of the site.
Apart from all these you can also know the long tail keywords from the questions tab.
Important features of buzzsumo:
Let us look at some excellent features which make the Buzzsumo stand out from the crowd.
This content discovery feature helps you to get infinite content ideas.
This section or tab in the Buzzsumo displays the trending, topics, and questions named three tabs at the top.
This section shows the trending content that the world likes and sharing more. You can add filters to search results like country, languages, and time.
By knowing the trending content you can make your posts around that content and utilize the fullest.
In this section, it will give some content ideas related to this by this you can identify the high-traffic keywords.
This section gives an idea about questions that your audience has in your niche. It searches and filters the results from various forums and Q&A sites.
This section displays the Content research portion. We must do research on content before writing it down. Proper research makes the process of content writing simple.
There is no use of writing content manually on a topic by just random guesswork
And the major problem in guessing is that, there may not be a constant search volume. Which may end you in loss of time in content writing.
And this content tab consists three sections namely web, Facebook and Back links.
Web section again consists of two sections and they are content (content insights) and analysis (content analysis).
The content insights section shows the top content in the entire web around your niche (keyword you entered).
This section shows the years of data and also gives a graph and different data like engagement on different sites and etc.
In this section, you can find top-performing posts on Facebook which will help you to beat your competitor
You can know the formats of top-performing posts; you can analyze Facebook page and find what works for your competitor and you can also find the best time for posting.
Back links are nothing but a link to your site from another site.
For example, you wrote an article on yoga and another site say Wikipedia also wrote the same and included your site URL in the references section.
Then that link is a Back-link to your site.
By this section of Buzzsumo, you can know the back links that your competitor has, by that you can outreach those people who gave backlinks to your competitor.
By this you may also get back links from them
Influencers are the persons who influence people by their actions in their niche.
This feature displays the influential people in your niche.
By this data, you can follow and observe them. You can ask them to introduce your product to their followers.
You are allowed to find the influencers on both twitter and Facebook.
This section allows you to know the details of top authors in your niche.
Buzzsumo searches all the Bio’s of social profiles and then displays the list of Influencers.
This feature is helpful to keep a track on your competitor.
Buzzsumo monitors your brand mentions, competitors and industry updates.
Some people mention about your site in their blog post but may not give you a backlink.
In such cases, you can know the places where you have got mentioned and it also shows that they gave you a link or not?
With this information you can outreach them via email. you can get your backlink.
Find people who link to your competitors:
You can find these backlinks through ahrefs also. But you cannot find how old it is…
As a result, you will end up in searching old sites to get backlinks. And by Buzzsumo you can do it. It shows the engagement also.
You can set the alerts for specific choices provided by Buzz-sumo
How to use Buzzsumo:
You have to create a specific content strategy to beat the competition in the market around you. And now let us look at the process to be followed (the process must not be the same for all):
- Sign up for free account
First, go to Buzzsumo official website and signup for a 7-day free trial
- Enter content tab
Next, go to the content tab
- Enter your Keyword
Then enter your keyword or your niche
For example, consider that John has a headphone manufacturing company. And he wants to form a content strategy to beat the competition.
So, John just went to Buzzsumo and typed his keyword, and he got related data regarding his competitors, influencers in his niche and went to some related forums joined there.
Then he allowed influencers to guest posts and asked them to announce their followers. Then he went to his competitors’ site who is performing well.
Noted the backlinks of his competitor and outreached those people for backlinks and wrote an excellent piece of content from the data he collected from analyzing his competitors.
It eventually increased his ranking too.
So, this is a simple example to explain the process of using Buzzsumo. This is not the must follow procedure, it is just an example.
Advantages of buzzsumo:
- Has advanced search filter to get better results
- Has customized alerts to get updates
- Open API available
- Good social media insights
- Effective Content curation
- Better Personalised interface for user
- Allows the data export
Alternatives to buzzsumo:
Now we will look at some alternatives to Buzzsumo.
- Epic Beat
- Social Animal
- Ninja Outreach
- Google Trends
- Sprout social
Pricing of Buzzsumo:
Buzzsumo provides the 7-day free trial to every plan they have. Actually they have four different plans. And they are Pro, Plus, Large and Enterprise.
Pro Plan Features:
- $ 99 /month when you pay monthly and $79 / month when you pay yearly
- You can make Unlimited searches
- 5 Alerts
- 5000 mentions can be displayed
- Can search 1 year back data
- Supports 1-5 users
- 50 exports
- 5 projects
- 1000 URLs
- Trending Feeds
Plus plan features:
- $ 179/month when you pay monthly and $139/ month when you pay yearly
- Unlimited searches
- Supports Question analyser
- 10 Alerts
- 10,000 Mentions
- 1 year back data can be analysed
- 10 Users can access it
- 150 exports can be done
- 10 projects
- 5000 URLs
- 20 trending feeds
- $ 299/month when you pay monthly and $239/month when you pay yearly
- unlimited searches
- 30 alerts
- 20000 mentions
- Question analyser
- YouTube Analyser
- Facebook Analyser
- can access 2 years of data
- 15 Users
- 200 exports
- 30 projects
- 10000 URLs
- 50 trending feeds
This is a full customizable plan which offers according to your requirements. And you don’t have a free trial for this plan. $ 499 + /month Custom plans according to plan tailored to you.
Buzzsumo is an effective content marketing tool that offers a wide range of features that helps individuals and small businesses to grow quickly.
It helps you to find your competitors and influencers in your niche and by that, you can improve your business by learning from the experts in your niche.
If you are a digital marketer or an individual who wants to grow business you must try Buzzsumo.
Related QnA or FAQ:
Yes, you can integrate.
It helps to check the share counts of any article while browsing web
Buzzsumo accepts all languages
Buzzsumo does not track content or engagement data for Instagram posts.
Buzzsumo does not offer an affiliate program for now.
In the Content Analyzer, Buzzsumo monitors engagements across four (4) major social channels.
Free trial ends after 7 days or 100 searches, whichever comes first.
At the end of the trial, you have the option to subscribe to a paid plan or to move on to our limited free plan.