Marketing

What is STP Marketing? Segmentation, Targeting & Positioning Guide

Do you Want to establish yourself as a marketing guru so that business will approach you as a brand?  Let's…

5 years ago

World’s Most Profitable Company Saudi Aramco Case Study

2 Minutes Summary The Company has 270 Billion barrels in Reserve and has an estimated valuation of the company is…

5 years ago

Types of Demand in Marketing | 8 Types of demands with examples

2 Minutes Summary Types of demand also help a marketer in demand forecasting of the product i.e. to estimate what…

5 years ago

What is Guerrilla Marketing? Risks & Rewards in Guerrilla Marketing

Guerrilla Marketing, Types of Guerrilla Marketing, Ambient Marketing, Ambush Marketing, Experiential marketing, Viral Marketing,Role in digital marketing.

5 years ago

What is Marketing Mix? 7 Ps of Marketing(Product Mix) & Example

Find out what is Marketing Mix & 2. History of Marketing Mix 4 Ps of Marketing, four Ps of Marketing…

5 years ago

Gap Model of Service Quality(5 Gap Model) | Understand your Customer better

2 Minute Summary The GAP Model was first proposed by A. Parasuraman, Valarie Zeithaml and Leonard L. Berry in 1985.…

5 years ago

Michael Porter’s 5 Generic Strategies (Grow your Business)

“The essence of strategy is choosing what not to do. ~ Michael Porter To Understand Michael Porter’s Generic Competitive Strategies.…

6 years ago