What is Marketing Channel?(4 types of marketing channels) Distribution Channel Guide(4 types of distribution channels)
Do You Know how a product goes Into the Market? A product goes into the market by different Marketing channels. The process of going a product from Manufacturer to retailer is distribution channels. So, Marketing Channel is simply called as a distribution method of products, in which a company can transfer their goods from one […]
What is STP Marketing? Segmentation, Targeting & Positioning Guide
Do you Want to establish yourself as a marketing guru so that business will approach you as a brand? Let’s reveal the advanced ways of marketing further- The main goal of every business is to make money. No one wants their business to earn the loss. So to make your business grow business marketing is […]
World’s Most Profitable Company Saudi Aramco Case Study
2 Minutes Summary The Company has 270 Billion barrels in Reserve and has an estimated valuation of the company is 5 Trillion USD. Saudi Aramco has invested $100 billion in India. Saudi Aramco owned 5 Refinery. In 2018 Company generated $111.1 Billion in net income. Company Raised $25.6 billion from its Initial Public Offer. Do […]
Types of Demand in Marketing | 8 Types of demands with examples
2 Minutes Summary Types of demand also help a marketer in demand forecasting of the product i.e. to estimate what total amount of sales will be done in a particular period when the product is brought into the market. Types of demand also called classification of demand. There are 8 types of demand or classification […]
What is Guerrilla Marketing? Risks & Rewards in Guerrilla Marketing
Guerrilla Marketing, Types of Guerrilla Marketing, Ambient Marketing, Ambush Marketing, Experiential marketing, Viral Marketing,Role in digital marketing.
What is Marketing Mix? 7 Ps of Marketing(Product Mix) & Example
Find out what is Marketing Mix & 2. History of Marketing Mix 4 Ps of Marketing, four Ps of Marketing (Product, Price, Place & Promotion).
Gap Model of Service Quality(5 Gap Model) | Understand your Customer better
2 Minute Summary The GAP Model was first proposed by A. Parasuraman, Valarie Zeithaml and Leonard L. Berry in 1985. The GAP Model of Service Quality helps the company to understand the Customer Satisfaction. In-Service Industry, the GAP Model is widely used to understand the various deviations that are occurring in the process of service […]
Michael Porter’s 5 Generic Strategies (Grow your Business)
“The essence of strategy is choosing what not to do. ~ Michael Porter To Understand Michael Porter’s Generic Competitive Strategies. Firstly let me tell you Who is Michael Porter? He is one of the most influential management Persona of this century. Michael Porter, who is widely considered as the Father of Corporate Strategy and management. […]