What is Content Marketing? Complete Guide

The traditional form of marketing is less efficient to target your audience because people were interrupted due to this common form of marketing.

Whenever you browse the internet or your social media app, you will see the various posts and content related to thousands of topics. That’s what a new form of marketing that is Content Marketing.

When you go outside of your home, you may see various images, videos, and texts on the holdings, Big sized flex, LED screens, etc. These all are part of it.

For Example, If you go to the market to buy brown bread, and on the road, you see the ad of Britania’s Brown bread on the holding. This ad hits your mind, and you consider Britania’s bread also while buying brown bread.

So let’s check what the main points we will see in this blog: are-

Definition

Content marketing is the type of marketing in which marketers are publishing fresh, relevant, and useful content to engage consumers according to the company’s product. Thus, the main aim of Content marketing is to attract customers to the company. 

Thus, Quality content marketing is a soft-sell approach of marketers in which they target the customers with quality content and sell their products.

The strategy of quality content marketing is basically the “Give and Receive” principle. Therefore it gives quality and informational content to your customers and retaining their business. 

History

In the marketing field, Content Marketing highlights for the last three decades, but the history of it is very old. All about the content started in the 18th century.

Some interesting moments in history related to it are as follows:-

• Benjamin Franklin first publishes the yearly Poor Richard’s Almanack in 1732. The goal is to promote his printing business.
• Bookstore Librairie Galignani employs creative content strategies to grow its business, including opening a reading room and printing a newspaper 1801.
• Samuel Wagner had launched the American Bee Journal in 1862. It is a magazine that is still being published.
• In 1867, Hartford Steam Boiler Inspection and Insurance Company debuts The Locomotive, which is now said to be the oldest company magazine continuously published under the same name in the United States.
• The Edison Electric Lighting Company Bulletin spreads the word about the benefits of electric lighting in 1882.

And many more activities have done in history. But use content marketing, and the impact of these efforts have increased exponentially over the years. Thus, we thought it would be a good time to update our infographic to include some of the most significant achievements that have happened over the past few years.

Everything you need to know about Consumer-Generated Marketing

Types of Content Marketing

Below we will see some popular content marketing used in the marketing world:-

1. Social Media
2. Blog
3. Infographic
4. Video
5. Paid ad Marketing
6. Podcast

Social Media

With approximately 3.8 billion users on Social media, it is the most booming marketing platform for small as well as large scale businesses. Thus, all business marketers create innovative content to attract users. 

So, social media platforms like Facebook, Instagram, Snapchat, Twitter, Linked In, Pinterest are the most popular platforms which provide lots of tools to publish the ad.

Blog

Through this Blog, informative content is used to spread information about the product and convert those readers to potential buyers. So, with the information, marketers recommend with links to the users to buy the product or services.

Infographic

In this case, the content creator creates an image that shows all the information in a symbolic and image form. Therefore, infographic contents are very attractive, effective, and easy to understand for informative blogs and articles.

Video

Nowadays, Youtube becomes a new search engine because, according to the survey of Hubspot, around 50% of users prefer to see videos instead of reading any blog or article. 

Therefore, India’s one of the famous Digital Marketer, Sahil Khanna, says that Video content is the future of Content Marketing. So, all the present content changes into the form of videos in the future.

Content Marketing Strategy

To make an effective marketing campaign, we have to build some strategies so that campaign will get success. Following are the points which content marketers should apply to their campaign:-

Set a smart Goal

It is a golden rule to set a smart goal while starting any work. Same as this, to start your campaign, firstly set a small goal according to the company’s requirement. Some important goals for content marketing are:-

• Improve brand awareness
• Boost revenue
• Increase conversions
• Improve brand loyalty
• Increase customer engagement
• Build rapport and trust among prospects and customers
• Attract strategic partners

Determine KPIs

Key Performance Indicators are data points that marketers can use to measure the company’s actual performance against the campaign.

Following are some KPI for your SMART goals.

1. Decide on the type of content.
2. Decide on the type of content.
3. Choose your content channels.
4. Set a budget.
5. Create and distribute the content.
6. Analyze and measure the results.

Platforms for Content Marketing

Following are some platforms to help you with your strategies.:

1. Articles
2. Social media
3. Email newsletters
4. Downloadable white papers
5. Webinars
6. eBooks
7. Podcasts
8. Mobile Apps
9. Webzines
10. conferences

Content Marketing vs. Digital Marketing

Content Marketing is the field where marketers are publishing informative, fresh, relevant, and useful content to engage consumers according to the company’s product.

Whereas In Digital Marketing, marketers strategies content creations, Search engine optimization of the websites, social media ad campaigns, and many more. Therefore, Digital marketing has a very broad field.

Job Profiles

There are various posts in Content advertising and Marketing. Following are major Job Profiles in the field:-

1. Marketing Manager
2. Social Media Coordinator
3. Social Media Manager

Marketing Manager

Salary (Annually in INR) 2.4 lakh- 6.5 Lakhs

Minimum qualification is a Bachelor’s degree in market research, administrations, statistics, or related fields.

The job role of this profile

• Monitor and Strategize campaign activity
• Establish brand guidelines and growth strategies with sales, public relations, and product development teams.
• Evaluate Customer’s Needs.

Content Marketing Writer

Salary (Annually in INR) 1.8 lakh- 5. 4Lakhs

Minimum Qualification for this blog is a Bachelor’s degree in marketing, journalism, communications, or related field but not mandatory.

The job role of this profile

• Make Quality, creative, and informative content.
• Maintaining a brand value in social media.
• Monitoring customer interactions.

Web Designer

Salary (Annually in INR) 1.8 lakh- 5.6 Lakhs

The minimum qualification for this job is a diploma or bachelor’s degree in Web design, graphic design, or marketing.

The job role of this profile

• Build and maintain the company’s website.
• Monitor all social media content creation.
• Developing social media and community marketing strategies.
• Work with SEO and keywords for optimization.

Conclusion

Content Marketing is a very important element of marketing in which consumers can interact with the brand directly through quality and informative content. 

People search about their queries on a search engine, and they get results as article, blog or any other informative content and 

Nowadays, the internet has become so useful where all people link with a common line and help each other in every field on the internet. People contribute their part on the internet.

Now look at some FAQs of this blog for short revision.

Frequently Asked Questions