What is a poster?
A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption.
Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.
Posters are designed to be both eye-catching and informative. Posters may be used for many purposes.
They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protesters, and other groups trying to communicate a message.
Posters also are used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork.
Key of Good Poster
A successful poster will not only attract a viewer’s attention, but will also outline accurately and concisely the aims, workings, and conclusions of your scientific research.
Sketch It Out First
- An idea of how you want to present the data to your audience.
- Sitting down and sketching out your poster ideas on paper is a great way to help you mentally organize the info you want to share with the viewer.
Narrow Down the Details
- The more straightforward your presentation, the more effective the result will be.
- Keep only those ideas which are absolutely essential for your design.
- Consider the details you want to include.
- Typically, a poster should contain: a title section, abstract or summary, short introduction, aims and objectives, methodology, results, discussion and conclusions. You may also include a section detailing suggestions for further work; you could recommend how your work could be developed, or suggest other tests that could be applied.
- Keep your title short and to the point so as to grab the attention of the viewer. The title section should also include the names of the people involved in the work.
- Determine how large your poster will be and how much space you have been allocated. Once you know this, you can begin to work out how much information you can to include. The purpose of a poster is not to simply stick every single bit of information you have on a board, but to be succinct and clear in what you are trying to present.
- Be clear as to the message that the poster is presenting so that relevant results are presented and discussed.
- Think about your audience and what you are trying to achieve with your poster, as this will help to determine your poster style.
Layout and Format
- An alternative layout to the one described above is to place the conclusions in the center of the poster and have the supporting work radiating out from it.
- It may be helpful to provide arrows that direct attention to the sequence and order of the presentation. Excessive augmentation, however, can be distracting and confusing.
- Keep the column widths at a size that is easy to scan.
- Try not to present long and detailed sections of text. Bullet points can often be more effective and will maintain the reader’s interest.
Images, Graphs and Photographs
- If used in the correct way, graphics and visual images can greatly enhance your poster, increasing both understanding and interest.
- Ensure that all graphics are relevant to your work, and linked by references.
- Make sure that all diagrams are clearly captioned and easily seen.
- Whenever possible captions on graphs and diagrams should read horizontally.
- Keep it simple, clear and concise. Poster needs to be eye-catching and attractive, but filling up your poster space with excess clutter can be distracting for the viewer.
- Ensure that your font size is large enough to be legible from at least a metre. Individuals will soon tire of having to lean in or squint to read small text.
- Try to use one or two font types at most. Too many font types can look messy and confusing, particularly if they are in the same sentence or paragraph. It is best to choose fonts that are easy on the eye, such as Times Roman or Arial.
- Use caps and lowercase instead of all caps for easier reading.
- Maintain a consistent style throughout.
- Colors in your poster are very useful way of attracting attention and can give your work impact. However, be careful to use color sparingly and with discretion, too many colors or borders can be distracting and look untidy.
- Try to avoid bright, noisy or clashing colors.
- Use background and foreground colors that complement each other and have high contrast. This will ensure that your text and images will stand out.
- If you are using colored text, make sure that it contrasts with the background paper, as it can be frustrating for the viewer to search for text that appears camouflaged.
Types of poster
Show posters can also be termed as cinematographic posters. These posters are used to promote upcoming TV shows; theater plays or musical concerts. These posters are majorly an image of the show with the name of the show, details of its release and the venue where one can attend these shows. You could also use them as a pre-release poster to create a thrill among the masses about your show that is releasing soon.
Political Ad Posters
Political ad posters are also commonly known as propaganda posters. These posters were earlier used in the 19th century to spread awareness about war. They are currently used by different political parties, especially during electoral campaigns to spread awareness about the different parties that are standing for elections.
Fashion posters have a very straight structure. They generally have a large image of the fashion product, a model and the name of the brand with a catchy tagline. Such fashion posters are majorly used by larger brands to keep their brand popular among the masses.
Digitization has taken over the marketing sector with many businesses starting with digital marketing. It has also made its way into the traditional marketing sector in the form of digital posters. Digital posters are not printed but are moving posters that can either be projected on a space or displayed with the help of an LED screen.
Campaign posters are a set of posters that are used to spread awareness about a complete campaign and not just simply promote a brand. Such posters are used especially during awareness month such a ‘Cancer Awareness Month’ and so on. Businesses also use it to keep their target audience engaged by having interconnected posters in which the first poster will inform about more upcoming information.
Design a poster
Let’s dig in and create an appealing poster below are the steps:
1. DETERMINE YOUR POSTER FORMAT
Your first step should always be deciding on a format. Do you need a large poster to catch the eyes of passers-by? Or a small flyer that can be printed in bulk and passed out? Maybe you only need a digital Facebook post to share with your followers.
2. BRAINSTORM THE CONTENT
Now it’s time to get the words down. A short, catchy slogan is great for drawing people in and getting them to read the details that will inevitably follow. If you’re working in a large poster format, keep it simple – you want to capture attention with only a glance.
3. PICK UP A TEMPLATE
This step is where the real fun begins! Scroll through pre-designed templates and see which one speaks to you. Remember that the template should suit the occasion; a poster for a children’s event should be fun, bright and cheerful, whereas a flyer advertising a wine tasting will be more elegant and subdued. You can even find templates according occasions.
4. USE COLOR TO GRAB ATTENTION
Once you’ve got suitable template, start experimenting with color to make your poster really stand out. Colors carry a wealth of meaning, and if you prefer more minimalist images, using color is a good way to convey your message with less clutter.
5. CHOOSE GRAPHICS AND TYPOGRAPHY
Photographs, imagery and font are your next feat to tackle. First place your text. This is your bread and butter, because without it, no one will understand what your message is. Keep the main message in a place of prominence: if you’re not sure where to begin, start with your catchy slogan/title/name front and center, in bold lettering that is clean and easy to read.
Imagery is another strong visual tool. You can use a photograph to send your message or add small graphics as supporting material for the text. Use images already found on your template, or scroll through Easel for other relevant pictures that go along with your theme.
6. CLEAN UP ANY CLUTTER
Once you’ve arranged your text and imagery how you want it, it’s time to give your poster the old once-over. Have someone else look at your flyer with you to give you a fresh perspective. Is the message clear? Are any of the colors overpowering? Do the graphics look clean and well-placed, or do they give a cluttered appearance? Answering these questions will help you edit and filter out any unnecessary elements, or add in anything that may be lacking. And don’t forget to proofread for spelling or grammatical errors!
Posters can work in a variety of ways for almost any project. They are a great form of promotion and can help expose the masses to your personal, business or client message.
Through various source with the help of google and many other sites with some basic knowledge on it.
This information is taken directly from various sources like google and other trusted sites. I do not editorialize the information, including changing information that our readers believe is inaccurate information. However, if you would like to correct a typo or other technical error, you can reach me at [email protected]
Typically, a poster should contain: a title section, abstract or summary, short introduction, aims and objectives, methodology, results, discussion and conclusions.
It changes with size and type for the poster.
A poster presentation is a way to communicate your research or your understanding of a topic in a short and concise format.