“No matter what you do, your job is to tell your story” –Gary Vaynerchuk. First of all, Is Blogging Content marketing? Content marketing is not blogging, it’s just one part of it. It comes in many different forms. For example, Video content, Podcast, Animation, Social media, design & illustration. As this blog is about Blogging, lol. Let’s talk about that. So, Blogging is a part of content marketing, is all about storytelling in the written form. You can seek attention when you are able to tell great stories.
LET’S DEFINE YOUR NICHE
What is niche? It’s not neech(if you know what I mean) It is pronounced as neesh. Niche is your category, You deal in mobile accessories- your niche is tech. You sell cakes- your niche is Bakery. Easy right. Niche marketing is a simple way to target a particular market in a particular way. Here we try to find the customer need and try to find the best possible solution which is not provided by any other source. Niche marketing does not mean targeting a small or new market, but it’s involved targeting a specific audience with the specific need. There are too many advantages to a niche market, firstly and most important is that there is less competition in a niche market. Here we play a monopoly game and chances to become a market leader. There is one more thing that niche does not exist rather it is created by smart marketing techniques and what customer need. In niche you will be high in margin as there is uniqueness in your service and product and people don’t shy away in paying more to you. Watch this video on Niche Marketing- with english subtitles https://www.youtube.com/watch?v=vur9fYXmmMQ So there would be an advantage for niche marketing. Due to niche marketing, you can enhance your customer relationship for the future goals, reduce your competition by becoming a market leader, and it too makes your online presence and finally, you can gain expertise in a short period of time. But it too has some downsides, as targeting a niche you need to make sure that there is enough potential customers of that particular need. Like a pet shop who deals with all wide variety of pet owners has a more potential customer base than dealing only with dog owner or fish owner.
CHOOSING THE BEST AND RELIABLE PLATFORM
What do you mean by platform here? Platform means the place to control or customize your website. There are many platforms available on the internet by which you can customize your website. But all platform has different ways to create and customize. Starting with any platform can lead to difficulty in switching to a different platform As a beginner it too easy to set up a blogging platform and does not require any coding skill. Blogging is the best way to connect with people and share information. Since blogging is much more than just writing and adding pictures. First as said above, you need to have your niche, and then you need to choose a reliable platform to host your blog. It may be free or paid, but to need to choose a platform base on your reliability. We will guide you the both free and paid blogging platform and when to use them.
THE TOP 5 BLOGGING PLATFORM
WordPress.Org WordPress.org is a free source platform, where you can make and customize your own website for free. It is a self-hosted platform, means you need to sign up via hosting provider to able to use WordPress.org.
Pros:
Cons
Blogger Blogger is one of the oldest sites on the internet. As it is owned by Google, you just need to signup and create an account there. Likewise in WordPress.com, Blogger makes all easy for you by just managing all the technical problem of it, only you just need to focus on blogging. Any prior skills required? The interface is little outdated but setting a blog is still very easy. Designs available? Simple layout editor, you can not play much with the interface. Plugins and extensions. No external plugins available. Who’s is this perfect for? Hobby bloggers and personal blogs. We don’t advise you using it for anything other than personal blogs. Pros Blogger is free. It’s easy to use and manage without any technical skills. Cons: You have limited to basic blogging tools and can’t add new features as your blog grows in popularity. Design options are limited. Third-party templates for Blogger are almost of low quality It does not receive frequent updates or new features. Google can suspend your blog at any time, may be canceled Blogger forever.
Con’s
Medium Launched in 2012, Medium has grown into a community of writers, bloggers, journalists, and experts. It is very easy to use as its interference is simple. Any prior skills required? / Ease of use. Not at all. It is extremely easy to use. All you need to do is sign up and start writing your blog.
Pro’s
Con’s
CHOOSING A DOMAIN
Domain names like brainhustle.com, www.lapaas.com Here Domain name is brainhustle, lapaas.
WHAT IS A DOMAIN REGISTERED NAME ?
After you find out the perfect domain for your blog then you need to find out good domain registrar. Below are the few tips to buy a domain. HOW TO CHOOSE A DOMAIN NAME? Domain Transfers You probably did not want to transfer your domain right away, but it is something that might arise in the future. Domain transferring is moving your domain from one registrar to another. Do check their transfer details in your policy. In most of the domain registrar, you won’t be able to transfer your domain before 60 days. Some domain name registrars don’t allow for transfers, or they’ll even charge you a fee. Contract and Pricing This is probably your most important. While searching for domain registrar you will come across many prices option.You can usually register your domain for a period of one, three, five, or even ten years. In some cases, you can do it even longer. If this is your first time registering a domain then we usually recommend just registering a domain name for a year. You can even turn on automatic renewal, so your domain gets updated automatically, and this will give you the freedom to switch registrars if needed. Do make sure you must enquire all hidden charges before buying it. Customer Support You’ll want their support staff to be on your side. You’d hate to scramble to get in touch with support when something goes wrong with your site. When examining the different levels of support you can either read reviews from past and current customers online or put in a support request and see how quickly they handle your question. Additional Services Many domain registrars offer web services, if you want more than just domain name then there are a lot of domain name registrars can help you get these all. Before you buy all-in-one service, may sure you do proper research of all the service providers. Drop Catching Sometime it might happen you may forget to renew your domain and it is now opened up for other people to purchase. Sometimes your domain can be purchased by another competitor in your space, or it could be purchased completely accidentally. Whatever may be the reason, now the domain is no longer in your hand, means anyone can buy it. Now, a lot of domain registrars offer a service of reminder and they remind you beforehand before it got expired HOW TO CHOOSE A RIGHT DOMAIN REGISTRAR? Pricing Add-on Some domain service providers will try to add on extra charges at the time of checkout and these charges are of privacy protection, registration fees. So, if you see a low price domain like buy domain at 149/-, this might not be the final price. Do proper comparison before you buy the domain. There are lot of genuine domain registrars. Transfer Fees If in future, you plan to sell your domain, look for the hidden charges if any. Many domain registers do this for free, some do charge a small amount. Poor User Experience Once you have a domain name in your possession there are certain things you’re going to need to do to get your site up and running, like, setting up the DNS servers, installing a CMS like WordPress, and creating an email address. This can be a real headache if their domain management systems are hard to use. If this is your first time purchasing a domain, then choose a domain registrar that is user-friendly. Now that you know what to keep an eye out for, we’re going to give you a virtual tour of some of the top domain name registrars out there. TOP 5 DOMAIN REGISTRAR GoDaddy The web giant GoDaddy is the world’s biggest domain registrar, currently managing more than 75 million domains for 17 million customers around the globe. The company is well-known for its low domain prices, and it’s domain are here, with .com, .co, .in domains available for just Rs 99 in year one. Other kinds of top-level domains like .net, .tech, or .co will cost you a bit more annually. Aside from domain registration, the company offers domain transfers, professional email powered by Microsoft, domain value approval, web hosting, web security, online marketing tools, and more. They also offer 24/7 global customer support that is available via phone and live chat.
Here we will guide you installing WordPress via cPanel, as it is common and easy to do. If you wanna to try different method then go ahead and try. Install WordPress Step 1 Once you have paid for your hosting account then you need to install WordPress website. In the email you were sent, there are a username and password that is specific to that. Enter them in the login window and you will enter your c-Panel. This is where you can go to control anything administrative with your account, from your contact information to changing your passwords cPanel is short of control panel like in windows operating system. That is where you need to set up your WordPress site. Most of the hosts have a c-Panel. Step 2 When you go to the page, WordPress is one of the first icons you’ll see. Click the icon. WordPress is the one application you need to click on then proceed to the next page. Step 3 Your site name is the title of your site. Also can change your title once after login. Your username is “admin” by default. Delete that and put something else. Make your username and password as hard as possible. Do not make it guessable. Save the password somewhere secure and use that. The system will rate whatever password you put in the box, telling you if it’s bad or good enough. Step 4 Also, add your email address in the setup page, as they will send you your login information there. It will be the email address associated with your site so make sure it is secure and you always have access to it. Scroll to the bottom and click “Install now.” Now you can log in by just typing in the URL bar as “https://your website name/wp-admin/ to login in your website. Step 5 So now after logging in you need to move forward to the dashboard, which is quite simple and straightforward. So now you need to have a theme for your blog and to do that you need to go Appearance-themes. Here you will gonna find some paid and free themes both. So you did not need to worry about that, as we gonna guide you below in detail. To create a new page then you need a head to the dashboard-page-new page. Here is the example of the first blog page. TIPS FOR BLOGGING If you are a beginner and want to head your career in blogging then it takes a lot of information to write appealing content. Generally, there is no specific strategy to make blogging successful. But still, there are some important points which must be followed to rank our blogging in an easy way.
6 Tools To Research Your Blog Topic | How To Research Blog Topic | Blogger Series:
https://www.youtube.com/watch?v=AvFgrNGancQ&list=PLd9tDukllEepYrfX-zy6NLbLRmHdPsukE&index=18&t=0s Set define goals for your blogging. Any business with define goal gives you a vision and a path to run. 70% of the searchers learn about the business and brand through blogging. So if you understand your customer and write according to that you can better connect with the target audience. Always analyze the top competitors and find out what they are up to. Always stand out from the crowd by making the relevant content of what they are not doing. Get ideas from your audience. This is a great way to find great blogging topics of what most of the people need. We always need to focus on people problems and need and the way we can solve it. Understand your audience better than themselves and try to teach them as much as possible. You can also ask your audience on a social platform and if they respond on it, you can make a new blog on those topics suggested by them. Write catchy and viral headlines. Now you had done all the above research, created content, pictures, and everything but still, people are not visiting your site. I will give you some relevant headlines by which you can increase your audience footprint. How to…, …ideas to… , Ultimate guide to… , Warning… , let’s stop… , …prove technics to… , …mistake… , …Why the name is evil… , …lessons to… , based on facts… , verb, action to result, highlight daily negative things, achievements, …easy way to… etc. Some sharing keywords heading: Challenge, trading or breaking news, target a problem, imagine… , challenge a reader, reminder… , Can you spot the error…. , etc. If you want to know more about it visit……. Keep it simple and in a silly way. Try to give your audience as much knowledge as possible. For that research a lot at least for 2 to 3 days. Put original and relevant content, don’t just try to fool or mislead your audience. Also keep it so simple to understand, so that an 8-year kid could also read and understand. Watch this video on How to write Catchy headlines: https://www.youtube.com/watch?v=24myklFeKWk&list=PLd9tDukllEepYrfX-zy6NLbLRmHdPsukE&index=19&t=0s Here are my favorite headings:
SEARCH ENGINE OPTIMISATION If you have a blog or want to become a blogger then it is important to understand the business of blogging. To show your blog at the top of the search result,it is recommended to have a more search friendly blog. In blogging good SEO boosts your blog at the top of the result. So SEO is incredibly important for your blog and ultimately it will improve your website ranking. Most of us fail to take advantage of this and ultimately lose our customer. Most Detailed Guide on SEO: https://lapaas.com/search-engine-optimisation-tips-and-tricks/ Watch this video on SEO Guide: https://www.youtube.com/watch?v=2KLQnaNM3Ro&t=83s Here are the few tips for your blog search engine optimization (SEO) to get noticed. Before heading toward deep in SEO First, we need to target our Keyword on which we’re going to write our blog content and rank our website. We are going to use Google Keyword Planner as it’s free. Steps to find keyword Head to https://adwords.google.com/ Then sign-up and type the words related to your blog topic. So after knowing your keyword, we head to on page optimization. Here we will write the content for your website to get ranked in the search result, it consists of 95% of the weight in the SEO of your site. Here we will use all our keyword in our content to rank our website. Do remember content is the king and the better your content, the more chances to get ranked. Here we are gonna follow simple steps to have a clean on-page SEO
Watch this video on On-Page Optimisation: https://www.youtube.com/watch?v=fQweuaqD2ME&t=3s Now Off-Page Optimization In this, we mainly do directory submission, link building and link bait. So here are the steps to do Off-Page optimization. So the first steps are submitting our blog to our all blog related websites. Next is link building into other sites. This will lead to an increase in our Trust Rank and ultimately lead to an increase in blogging website ranking. In link building there are two types. Follow and Unfollow links. In follow link people click and enter to that page while in unfollow link people did not go to that site. So we need to have an 80% of following links and 20% of unfollowing links so that Google will know as us to be a genuine site. Watch this video on On-Page SEO: with subtitles https://www.youtube.com/watch?v=42PFYTxunGI&t=2s THEMES Create your website more stunning and appealing by applying themes on it. We gonna guide you both free and paid themes as we are often asked by beginners how to choose between a free and a paid theme? What are the advantage and disadvantage of it? Pros and cons of free themes. Advantages. If you are a beginner and web development aren’t your cup of tea then you must use free themes for your website. Also since it is free you can build up your portfolio on that and improve your skill to get paid job or work as a freelancer. Disadvantages. Free themes have the least features and functionality like creating button, using shortcodes, creating landing page etc. Free themes are used by many users and so it is not so unique. Also there would be limited options to customize your theme. Free themes come with no warranties, so if something goes wrong then you have to short out things with your own risk. Pros and cons of paid themes. Advantages. The biggest advantage of paid themes is that you get more features and customization option on it. There is a lot of themes provider in the market who are offering more feature themes at a lower price. Paid themes come with regular update and support so if something goes wrong then they are there to assist and help you. Since paid themes are associated with the cost so there will fewer chances for multiple users for the same theme. So you will find more unique themes in it. Disadvantages. In order to sell themes developer add too many features to it which are useless which leads to slow your website. The developer of paid themes ignores the policies and practices of WordPress which over time lead to a big problem. If you want to buy several themes then it is not possible to buy for all as it is costly. TOP 5 FREE WORDPRESS THEME Sydney This theme is for business and freelancer. It looks expensive too with options like google font, logo upload and many more. The full control slider allows you to place content in the same page with ultimate branding environment. It is complete translation ready for those who don’t speak English and with more than 600 google fonts. Talon This is good for a festival or calls to action blog. This works as a slider and in addition, you will get a simple menu and some overlaying text on the header image. The theme options are nice for adjusting colours and fonts, while the Google Fonts are way there to improve your typography looks. Several icons are packaged in with the Talon theme, and you receive some translation files for connecting with people who don’t speak English. Flash It is flexible and completely ready for your multipurpose needs. This theme looks completely ideal solution for any business interested in a modern and professional blog website. Some of the main features include a built-in drag and drop page builder, which is particularly rare with free themes. The Flash Toolkit plugin combines nicely with the over six widget areas. This truly is a free theme that’s full of premium feature. The Services widget uses icons and images to display your services, and the logo can be uploaded quickly. Astrid It is a beautiful choice if you’re looking for business elements that make your blog look professional. The colour options and fonts are endless. In addition, the full-width header image looks like something you would find in a paid theme, and it allows you to set high-resolution photos that represent what it is your company does. The impressive business layout has a widget for highlighting the people on your team, along with a module for talking about your services. You can even pair these services with icons to make your presentation look more visual. GrearMag It is an ideal solution for those trying to make a sleek and user-friendly magazine and blog. It is a visually-focused theme, with a responsive design and an aggressive of large featured images scattered throughout the homepage. The theme has social media buttons and you gain access to advertisement space in case you’d like to make a little money for your work. The theme features several bundled widgets for organizing the article on the homepage, and the Google Fonts are great for making your text look good. TOP 5 PAID THEME Divi This theme has dozens of pre-made themes so that you can use as per your need. It has custom SEO features like title, description, keyword, drag and drops features and many more. Dozens of module, responsive, clean code, custom CSS, theme options panel and dozens of the premade layout. Newspaper It is a magazine theme built on the Divi modular platform. It adds a category builder so you can create custom magazine layouts that focus on categories. It is full of add-on features like SEO in title, keyword, description. Also drag and drop builder, category builder, responsive, clean code, has options panel and custom CSS modal and too with mega options. Gillion It is a high-performance theme designed for speed and SEO optimization. It has several page templates and you can design your own layouts using the included Visual Composer plugin. It includes the Custom options panel, Responsive, Unlimited sidebars, Blog options, Shortcode generator, Visual Composer, Bootstrap, Translation ready with RTL support, Live customizations, 519 icons, 500 Google fonts, AJAX contact form. Gloria It is a drag and drops magazine theme that was developed with the best clean SEO practices in mind. It comes with 6 demos that you can modify to help you get started, headers, parallax, mega menu, unlimited colours, timeline, news ticker, and a theme customization panel. This one is a great choice for magazines and personal blogs. It includes the feature like Drag and drop, Mega menu, Unlimited colours, Unlimited fonts, AJAX live search, AJAX load more, AJAX login, 6 demos, 6 headers, Parallax, Review system, Social buttons, Unlimited sidebars, Responsive, Supports Google rich snippets, Theme options panel, Translation ready with RTL support, Ad management. HOW TO EARN THROUGH BLOGGING No matter which type of blogger you are, a hobbyist or a business blog making money is not so difficult. You may be not getting rich in a quick order deal but if you work in the right direction, you could make enough money to support your lifestyle. So let us dive into the deep topics of what types of money you can earn and which one is best for you. Earning by CPA and CPM CPC Ads: Pay per click is the best and easiest way to make money if done in a right way. Each time a user clicks on the ad you get paid for it. CPM Ads: Cost per impression is useful for the website which receives a huge number of traffic. Advertisers pay for the particular impression rather than pay per click. Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. Earning by an Affiliate link. Affiliate promotion is the most common income via blogging site. It is basically introducing links to (from the site like Amazon) your audience and in return to get the commission of it. Different products have a different commission structure. You may check sites like Amazon for what commission they provide for different products. Generally, affiliate marketing can be very profitable if you have a large audience and you promote effectively. Watch this video on Affiliate Marketing: https://www.youtube.com/watch?v=25cLCXPwm3o Who is this for? Blogger who has decent no of page views or subscribers. Blogger who want to make little money by making them recommend products you use. Blogger who want to make themselves an influencer. Earning by Private Ads. Working with advertising companies or publishing your own ads is by far the most popular method to earn money. If you end up with decent traffic, advertisers may come directly to you or even you can contact them. The biggest advantage of that there will be no middleman, which means you can charge as much as you desire. In this, you can sell via banner, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. The ways you make money with this can vary. For instance, you might charge a one-time fee for a link within a post. If you are hosting banner ads, you might charge your partner monthly. Who is this for? Blogger who has decent no of page views or subscribers. Blogger who want to make little money by making them recommend products you use. Blogger who want to make themselves an influencer. Earning by Digital Product: In this you can earn money by selling eBooks, Online courses/workshops, Images, video, or music people can use in their own content, Apps, plugins, or themes, etc. From here you can earn a huge amount of money and the best part is that you don’t need 100,000 page views a month to do it. All it takes is an engaged audience who is interested enough in what you’re selling to pay for it. Even if you had a course for $100 and only ONE person bought it, you could make as much money as you would by busting your butt to get those 10,000 viewers. Who is this for? Blogger who want to work less but still make good money. Blogger with an audience who needs a tool or a training that you can provide. Earn by selling Membership. It is the exclusive corner of the website, where people pay for the monthly or annual subscription to join. For example, a career blog might charge per month for users to gain access to their job board, a startup business blog might sell memberships to their forums where people can get personalized advice about their business. It is very profitable unless you have very good content and value for money. Who is this for? Blogger who don’t want to launch a course or products multiple times a year. Blogger who need a more consistent monthly income. Blogger who wants to teach or make them educate online. Earn by Physical Product. The physical product is that which can be touched and exists in the real world. You just need to produce them, market them and sell and ship it or tell someone else to do it. Physical products can bring in a lot of revenue. Starting an online or offline store can be challenging but very profitable and can lead to a lot of other opportunities. With the average consumer using online shopping more and more each year, there is money to be made here. Here are the list of top 10 highest earning blogs: Huffington Post: $14,000,000 per month Engadget: $5,500,000 per month Moz: $4,250,000 per month Mashable: $2,000,000 per month TechCrunch: $2,500,000 per month CopyBlogger: $1,000,000 per month Perez Hilton: $575,000 per month Gizmodo: $325,000 per month Gizmodo: $325,000 per month Tuts+: $175,000 per month FREQUENTLY ASKED QUESTION Is blogging is good for our business? Absolutely yes. Small business with blogs generate 126% more leads and interesting content is one of the top reason people follow brands on social media. More than 80% trust advice and information from blogs. Types of blogger? There are manly five types of blogger are there Part-time blogger: Uses blogging for supplement income. Hobbyist blogger: Blogs for fun and does not earn money. It’s just for sharing ideas and information. Full-time Professional: It’s for full-time work. The Corporate: It is run by a company or organization. It makes up 8% of the blog. The Entrepreneur: It is for your own company. It makes up 13% of the blog. How much do bloggers earn? According to the survey by business insider 14% of the bloggers earn the salary through blogging. Average annual income is $24000. What is the most common way to generate money through blogging? You can earn easily via displaying ads, by affiliate marketing, by CPM ads, and by PPC. What are the good blogging tropics? There are no specific tropic unless and until you ask yourself Why do I want to write a blog? Are you willing to give time for it? Whom you are writing for? What are your interest and hobbies? What itches you to find out more about? If you answer this then you are ready for awesome tropic for blogging. Can I make money by just answering questions? Blogging is all about answering someone or explaining something in detail. You can earn money by answering after that you can put the affiliate link below that. Blogging Vs Vlogging? People ask me this question which one is better Blogging or Vlogging? My answer is Both. Why? Because content matters not it’s medium. Blogging = Written format This is my Blogging Platform. https://www.youtube.com/watch?v=vcY3jgRWKt0 Vlogging= Video format This is my Vlog Channel. https://www.youtube.com/watch?v=c7HWG81NKZU Both are effective strategies in their own ways. I know many bloggers who make their living by consistently creating good quality content. Before you think whether you should go for blogging or vlogging, Make sure you pick on because you are passionate about it, Not for the money because eventually, you’ll quit if you are doing it for the money. When I started my Youtube channel, I did not start to make money. I was passionate about it, that’s why I was constantly improving everything from my speaking skills to video quality. I expect the same from you, whatever you choose to Do IT WITH PASSION. CONCLUSION Hope we have covered all the topics related to blogging and now you can start making blogs and there are many ways by which you can earn money via blogs. All the points discussed above based on that prepare a mind map and then have a good head start. In a blogging world, we wonder to guide us someone from scratch when we start a blog. While based on that thing we have provided you with all the information about getting an idea than creating and lastly earning money through it. As mentioned above you can too use digital marketing channels to promote your blog via Google Adsense and social media. In blogging, there is no specific way or theory by which you can choose the best. We recommend you to try all the above resources so that you can have a mixed source of income so that you can make the most money for it. You may hire someone who can do for you all or you may do by yourself. The whole point of online business is that you can choose your own Digital marketing method. We researched a whole lot and provided you with the complete detail, but if you still feel any doubt or question regarding blogging then free feel to give us a shout via comment below. Don’t forget to share this post via social media and bookmark it for future reference. Do read our blog on What is Digital Marketing:
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