You must be wondering how video games become famous. Well, that’s what we are gonna understand today.
The video game industry has captured a big market in today’s world and companies like Tencent, Ubisoft, Electronic Arts (EA), etc are highly responsible for this. But earning a good amount of revenue from video games is not that easy!
It takes a lot of hard work, patience, and a lot of investment to generate high profit. The most important task to generate revenue after developing is good Marketing.
Video games can’t return a profit if it is not downloaded or ordered by video gamers. And gamers will not download it if they don’t know about it or if the game is not famous. So, in the end, everything depends upon the popularity of video games.
Let’s Find Out:
How video games become famous?
The popularity of video games depends upon its marketing or advertising. Let us check out the best ways of making a video game famous-
1. Freely available:
Most mobile gamers don’t like to purchase games. A paid game will likely become millions of downloads (Of course there are some exceptions like Minecraft). This fact is very well known to video game companies and they, for this reason, keep the game free of cost.
This not only makes the game freely available to players, but they also gain trust from users. The game may contain ads or some in-app purchases which will provide finance to the developers. Thus, this way both the players and developers become satisfied.
The best example of this model would be Pubg. Pubg has reached billions of users since it is free. Although the game is free, it has generated billions of dollars through its in-game monetization.
Also Read: Pubg Vs Fortnite
But this model is not possible for console games like Xbox, Playstation, etc. So they are forced to keep their game paid. One can buy their games from different platforms like Steam, offline stores, etc.
2. Advertisements:
No game can become famous without advertisements. It not only shares information about the game through different platforms but also creates an impact on users mind such that the user become eager to know more about the game and ends up purchasing the game.
There are many types of advertisements a company can do. The most famous one is on social media like Facebook, YouTube, Instagram, etc. Some companies even launch ads on TV.
An example of that would be Pubg. They were the only game after Angry Birds to do advertisements on TV. So people who weren’t in touch with the smartphone also got to know about the game. Thus, it creates an impact on users’ minds, and he in the end purchases the game.
Also Read: Video Game Addiction
3. Youtube Live Streams:
Video game companies also contact Youtubers for sponsorships. It is a very less known fact but video game companies offer high money to Youtube gamers if they live to stream their games. The best example would be the Youtuber Ninja. Fortnite pads him millions of dollars only to play the game and live stream it on platforms like Youtube, Twitch, and others.
Youtube plays a significant role in making video games famous. Some of the big youtube gamers are Scout, Pewdiepie, Markiplier, Ninja, etc who often live stream in youtube or on any other platforms.
Now when the famous Youtuber plays or live streams the game, he/she is advertising the game. They get thousands of views on their video and the viewers get to know about the game. And some of them will download and play or try the game. Thus in the end video games get attention and becomes famous for getting millions of downloads.
Image Source: Carry Is Live
4. Game quality:
After Marketing, the very next thing that will make video games famous is its quality. According to motivational speaker Vivek Bindra, “Advertisement creates Acquisition but it the Product that creates Retention”. It is always the game quality that matters. Players may download the game but they will uninstall the game the very next moment of they don’t find the game interesting, and playable.
The game must give players a different experience every time they play it. Here every match is a different experience. But what makes the game quality best? It may be the Game Graphics, the Gameplay, the Storyline, the Characters, and others. The game must impress every player that plays it.
Also Read: Why Pubg is Lagging?
Only then people will love the game and share it with their friends. They may even give positive feedback to their followers. These all affect the game and it may make the game viral a once a game becomes viral, it will instantly become famous and will get millions of downloads.
5. Video Games Addiction:
Believe it or not, but video games actually create addiction and in fact, many teenagers are already addicted to it. If you always think about a game and just want to play it and when you are playing the game, you think of nothing else and just keep on playing for hours, neglecting everything then there is a high chance that you are addicted to that game.
Video game companies use it for their profit. They intentionally make the game addictive such that the user always keeps on playing games and does not leave the game or uninstall it. This increases the chances of making the game viral. And when the game goes viral it will get millions of downloads. It seems illegal but this is one of the video game company’s golden strategies to make a game famous.
Pubg, World of Warcraft, Minecraft are some of the most addictive yet most famous games.
6. Globally Available:
Video games have been a popular form of entertainment since the 1980s. With the launch of the eighth generation of consoles like Xbox, the numbers of gamers are increasing gradually and the same is happening with demand for video games. Today video game industry has captured the whole world’s market.
Also Read: How Pubg Became Popular?
When a video game is released, gamers from around the world jump at it. And if the games have good qualities as mentioned above then the game gets a response from all around the world. An example of that would be GTA V.
The game became so popular that it sold 11.21 million copies and generated revenue of about US $815 million. Thus it can be easily predicted that a popular game would eventually generate a million dollars.
Source: Wikipedia
FAQs:
Video game companies advertise too much about their games because by doing so they will create awareness about their games to the people or players who are interested in their games. By advertisements, they will get more downloads as people will already know about their games.
Video game companies advertise too much about their games because by doing so they will create awareness about their games to the people or players who are interested in their games. By advertisements, they will get more downloads as people will already know about their games.
Ans: It depends upon the YouTuber and the popularity of the game. Some companies may offer more than $100k every month. If you are getting hundreds of millions of views the company can even offer you more. Youtuber Ninja made $500k every month only by live streaming Fortnite.
The quality of a game depends upon many factors. Some of them are-
Originality: The game must have original elements. Players will not like any game if it’s copied from any other game in any way.
Good Storyline: A game can’t be great until it has a good story. A good story will also prevent the player to leave the game.
Graphics: Today’s game must not lack this quality as people often judge a game by its graphics.
Soundtrack: A good game must have a matching soundtrack. Without a good soundtrack, the game will not be relatable.
Good Characters: The characters of a game must be well designed and created. The game should feel that the characters are alive and he is living in the game.
Continuous Challenges: A game is not interesting if it is not challenging. Without any puzzles or challenges, the game will become boring, and eventually, the players will stop playing the game. Moreover, the game should not lag too much.
Intense moments: A well enough game must contain many intense moments. The moments should be such that it increases the heartbeat of the player and he becomes instantly serious at that moment.
Unfortunately, not all video games become successful. Many games are good at everything but still became a failure. If a company releases 5 video games a year, only 2 of them will likely get hit and recover the invested money. Video games get popular if only it can get an avalanche in the first week.
So this was a blog on how video games become famous. Now you have an idea about it. I hope you liked it and keep visiting.
I am a student, chasing my dreams. We should keep experimenting in our lives finding our passion. This time I am trying to learn Blogging. It isn’t easy but once you get it in your hands, it’ll earn you thousands of dollars. #BelieveThat!
