INTRAPRENEURSHIP – The New Definition of an Entrepreneur

Do you know what Intrapreneurship is? Yes, you know Intrapreneurship. It is the system in the organization in which an employee acts as an Entrepreneur. Do you know how an employee can become an intrapreneur?

An employee can become an intrapreneur by understanding his company, building leadership qualities, always think about the growth of the company, ownership & experimental initiative, the employee has to be a contributor & producer, and he should be proactive & self-start.

The word Intrapreneurship was introduced by GIFFORD PINOT in 1980.

So in this blog, I will discuss all the things about Intrapreneurship that will teach you many lessons that you can implement in your life.

 WHAT’S IN IT

Characteristic of Intrapreneurship

There are 5 characteristics of Intrapreneurship which we will discuss below-

Adaptive

According to the situation, the employee must change himself so that he can survive in the worst situation.

Creative

The employee as an Intrapreneur must be flexible so that he can bring new creativity in the organization according to the environment or according to the situation, and he can bring new creative ideas to the organization.

Goes Against The Grain

He, as an Intrapreneur, he must not always run behind the profit of the company it is understandable that profit is important for the company but not always for long terms.

With the profit, there are many more things that are important for the organization, which should be inside the INTRAPRENEUR.

Visionary

He, as an Intrapreneur, must know and everything about the market that what he can do, how he can do it when he can do it.

And put the assumption according to the market situation that is going on in the market to improve the profits and revenues of the organization.

Restoration concept

He, as an Intrapreneur, must improve and add valuation to the company by improving the quality of the product, services, and method of the company. 

Process of Intrapreneurship

There are six steps in the process of Intrapreneurship-

• In the first step, the organization forced the employees to put their views and new ideas in front of the authority.
• After that, in the second step, the authority analyzes the idea of the employee with the company’s needs, objective, vision, consumer demand, etc.
• So, in the third step, they analyzed the employee idea deeply and from different perspectives.
• After that, in the fourth step, the new ideas getting approval from all the investors, team, association, customers.
• In the fifth step, the new project is tested by SWOT mean strengths, weaknesses, opportunities, and threats.
• After that, the sixth step, which is the last step of the Intrapreneurship process in which the new idea is design in such a way that it can be made workable in the organization.

Models of Intrapreneurship

There are four types of Models of Intrepreneurship-

Opportunist

In this model, the employees have limited resources and limited ownership in the organization.

They get the innovative idea after that authority analyzes the idea, and if the idea is good, then only the resources are provided to them to work on their idea, but ownership is still diffused. 

Enabler

In this model, the employees have more resources so that they can work easily but have limited ownership in the organization.

They are dedicated to their work so that company can achieve a good position.

Advocate

In this model, the employees have limited resources but have high ownership in the organization.

They are focused on their work and get new ideas so that company can achieve a good position.

Producer

In this model, the employees have high resources and also have high ownership in the organization.

So, they are dedicated and focused on only a single project, and only one or two employees have ownership.

Types of Intrapreneurship

There are three types of Intrapreneurship Creators, Doers, and Implementers-

Creators

These are those employees who believe in doing things in better ways. They always get new ideas for the betterment and development of the company.

So, they do not like to waste time and always focus on bigger things.

Doers

They are those employees who believe in achieving results and working on the taste which is given to them.

So, they only want to finish their task as soon as possible. They have effective communicators and take responsibilities.

Implementers

These are those employees who make sure that the existing plan is executed properly.

They always motivate other employees so that the goal should be achieved properly and make everything happen.  

Advantages of Intrapreneurship

• The employee as an Intrapreneur gives new ideas to the organization by analyzing the company’s needs, objectives, vision, consumer demand, etc. So that organizations can grow, developed, and profitable.
• He changes or adapted himself in each and every situation so that he can survive in the worst situation.
• Also, he is flexible so that he can bring new creativity in the organization according to the environment or according to the situation, and he can bring new creative ideas to the organization.
• So, he improves and adds valuation in the company by improving the quality of the product, services, and method of the company. 

Disadvantages of Intrapreneurship

• The employee, as an Intrapreneur, does not get support in the organization when there is more than one CEO.
• Many of them have cultural issues. So, they do not take Intrapreneurship seriously and run away from practising this.
• The human resource department has a very difficult task to identify the employee with intrapreneurship qualities.
• So, many times he leaves the organization.
• The organization many times, is not able to identify Intrapreneurship quality while appointing new employees.

Importance of Intrapreneurship

• The employee, as an Intrapreneur, gives new ideas to the organization by analyzing the company’s needs, objectives, vision, consumer demand, etc. So that organizations can grow, developed, and profitable.
• He changes or adapted himself in each and every situation so that he can survive in the worst situation.
• Also, he is flexible so that he can bring new creativity in the organization according to the environment or according to the situation, and he can bring new creative ideas to the organization.
• He improves and adds valuation in the company by improving the quality of the product, services, and method of the company. 
• They make sure that all the resources are used most efficiently, and there must be no wastages of resources.

Example

In McDonald’s, Dick Brams, as a manager of the brand at St. Louis, is the live example of Intrapreneurship.

He gave the idea of Happy Meal for kids in 1977 to the management, so management was inspired by his idea and instantly taken into consideration.

So the HAPPY MEAL BOX introduced in 1979 and become a successful idea, which gives McDonald’s great success.

Difference between Intrapreneurship & Entrepreneurship

Basic	Intrapreneurship	Entrepreneurship
Meaning	He is the employee, who is an Entrepreneur within the Company.	He is the owner of the Company who started his own Business.
Risk	Here, Risk is less.	Risk is High.
Capital	Does not bring by him.	Rose by him.
Resources	Resources are given by Company.	Own Resources are used.
Decision	Do not have the full right to make decisions.	Have full Right to Take decisions.
Status	An employee in the Company.	Owner of the Company.
Form	Paid by the Company.	Self Actualized Benefits.

Conclusion

In my opinion, every employee must have a spirit of Intrapreneurship inside him. It is very difficult to find intrapreneurship employees for the organization.

The employees who are problem solvers, self-starter, leadership, growth drivers, innovators, doers, creators, implementer qualities inside them are called INTRAPRENEURS.

If you want to hire Intrapreneurs for your company, then please follow the characteristics of Intrapreneurship, and I assure you that you will get employees with intrapreneurship quality.  

Also read blog on How to Build Trust inside your Team

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