Home Business & Management 8 Reasons why video production is important in 2020 than ever before

8 Reasons why video production is important in 2020 than ever before

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According to Wikipedia the entire process from ideation to post-production is called video production.

Here in this article, we are going to discuss all of the goodies of having a video to represent your brand and describe why you need to be serious about video production in 2020.

For the last few years the marketers, the business consultants and everyone else who has good knowledge of business and the internet were saying “Video is going to be the future.” And finally, we have arrived that “future.”

Now, do you not see videos everywhere? Remember, a couple of years ago on Facebook we used to watch a lot of still images and only a few videos. But now, videos have edged ahead of still images.

With the increase of internet speed and the sharp drop in internet prices people now can watch videos online without the fear of draining out data.

Let me share some facts with you. We all know Google is the number one search engine in the world. Do you know, which one is in the second place? Yeah, that’s Youtube. Till date, Youtube has a video library of more than 5 billion videos and more than 500 hours of fresh videos are uploaded on Youtube every single minute. They have close to 3 billion active monthly users.

What’s in it for you?

  1. Why Video
  2. Types of Videos
  3. 8 Reasons why video is important today than ever before
  4. How to start creating video content
  5. Conclusion
  6. FAQ

Why Video?

When we study about anything, maybe it’s about how Siraj ud Daulah was captured by Lord Clive or how the propellers of an aeroplane work, literally anything, we imagine everything we read in image or video format. Right? When we hear the word, “Mobile”, in our mind we can see an image of a mobile, not the letters M, O, B, I, L, E.

But when we watch videos we don’t have to imagine anything. Because videos already touch both our visual and auditory senses. So people like videos because, they are engaging, entertaining and easy to understand.

With a video, it’s possible to describe complex matters in a very simple way. For example, search “How to make a drone?” on youtube. You will get thousands on videos. Watch some top videos and you will find it very much possible to make a drone yourself, just following the steps shown in that video.

But will it seem to be so easy if you start reading a blog or books on the same subject?

Types of Videos

There are many types of videos based on its purpose.

Explainers: Explainers are simply the videos which explain something. Explainer videos are widely used for educational purposes. Marketers also use explainer videos to highlight the positive sides of a product.

Testimonials: Whenever you buy something from Amazon, you check the reviews and the star ratings. You actually look for a way to judge the product so that you can decide weather you should buy it or not. Testimonials are the videos where people who have used a particular product or service describe the result they have gotten from that particular product or service. Basically testimonial videos are reviews in video format instead of text.

TV Commercials: This kind of videos are dedicated to glorify a particular product.

Movie videos: Videos that are used to tell a story without the sole purpose of glorifying a product are movie videos. Event Videos: Have you ever watched a wedding ceremony without wedding videographers? People are also hiring video production agencies for Birthday, Marriage Anniversary and every kind of Events.

8 Reasons why video is important today than ever before

1. Search Engine Optimization

According to Wikipedia, Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Search engines love videos. According to Cisco, by 2021 over 80% of all internet traffic will consist videos. The search engines love that type of content that seems to be good and engaging. A video with good content, a proper meta description, right keywords and attractive title makes search engines fall in love.

2. Videos Build Trust

The first step in selling something is to get trust. Top salespersons always give an advice, that is, to sell more, stop being a salesman. Be a consultant. A consultant is a person who shows us the right path to achieve success in a specific field. If we like their consultation process they gain our trust. The main purpose of content marketing is to gain trust and build a long term relationship with potential customers. Now as we said earlier videos are easier to understand than plain text, if you use video contents along with text then that will definitely help you gain your potential customers’ trust.

3. Higher Conversion Rate

Are you still not using a video on your landing page? Go, put a video on your specific niche now. Why? Because according to various surveys adding a product video on the landing page can boost the conversion rate by 80%. Videos also directly boost the number of sales.

4. Great Return of Investment

Videos are costlier than any other marketing asset. But at the same time, videos provide the best return of investment. According to 85% of business owners adding videos in their marketing armoury has caused a sharp rise in the number of sales.

5. Educating

According to 99% of marketers, video is the easiest tool for informing and educating people about anything. In the last couple of months people have been buying sanitizers so much, that they are going out of stock. But just a few months back most of them never ever used an alcohol-based sanitizer. They simply used soaps or hand washes. But due to the coronavirus outbreak the government has put all its efforts to educate people about self-hygiene and washing hands with alcohol-based sanitizers.

Now getting a sanitizer is as difficult as getting a person who does not use a smartphone. This is the power of education. Do you know plasma TVs are considered as one of the least successful electronic product in history? Why was that so unsuccessful? Because, they were unable to make people know, what a plasma tv is. So for selling more you need to focus on educating your customers about the services or products you sell. Videos are the best tool today for educating us about anything.  We have already described the reason in this article.

6. Appeal To Mobile Users

Do you know, there are about 4 billion smartphone users today? From the third quarter of 2013 till today mobile video views have grown by 233%. According to Youtube smartphone video views are increasing by a growth rate of 100% each year. Google reports that people feel more connected to the brands that show advertisements on their smartphone. The growth in the number of smartphone users is unquestionable now.

7. Getting Personal

Suppose you have 1500 friends on Facebook. Facebook doesn’t notify you each time someone of them changes profile picture or shares something. But for sure, you will get a notification if anyone from your friend list or your people or pages you follow list comes live. According to Cisco, live videos will bring 13% of all traffics by 2021.

Live video is a feature for getting personal with your customers.  On live videos, you can get feedback about your products or services and give your customers essential advice to get a better result. This increases their trust in your brand.

8. Staying Competitive

Last, but not the least, you have to stay competitive. All the marketers out there are using videos. Everyone else is feeding social medias with more and more videos and both the social medias and the search engines are loving that and in return providing them valuable web traffic.

According to Hubspot, 81% of the brands are using videos for marketing purposes. If still, you have not started posting videos, start today, or stay behind every other marketer forever. The choice is yours.

How to start creating video contents?

Now when you already know how important video marketing is, a question may arise in your mind, ”How to start creating video contents?”

Well, first prepare a script. Note down all the key points you want to highlight. What should be the length? According to Hubspot, the ideal length of a video for Instagram is 30 seconds, Twitter is 45 seconds, Facebook is 1 minute, Youtube is 2 minutes. You have to decide which type of video you should use for promoting your brand. Is it an animated video or a video recorded with camera?

 Whatever you decide, watch some video tutorials about how to do that on Youtube and try doing that. It will be difficult for you. But don’t compromise on the quality. As you all know, the first impression is the last impression, if customers get a dull impression about your brand by watching a not so good quality video then changing their perception about your brand will be next to impossible.

If you have the budget, I will recommend you to hire a professional video production agency. They will have all the essential gadgets, experience and expertise to create really good video content for you. But be aware. Choose the best video production agency by watching the portfolios.

Conclusion

Video industry is growing and so is the opportunities in this industry. It will keep growing in the upcoming decades also.

If you are eager to learn video production, then it’s the perfect time for you. Learn and dive in this huge potential market. Or, if have some other business, it’s time to rethink about using video to promote your business.

FAQ

Q1. What’s video production?

The process of producing video content is called video production.

Q2. How video production affects student engagement?

When we study about anything, maybe it’s about how Siraj ud Daulah was captured by Lord Clive or how the propellers of an aeroplane work, literally anything, we imagine everything we read in image or video format. Right? When we hear the word, “Mobile”, in our mind we can see an image of a mobile, not the letters M, O, B, I, L, E.

But when we watch videos we don’t have to imagine anything. Because videos already touch both our visual and auditory senses. So people like videos because, they are engaging, entertaining and easy to understand.

With a video, it’s possible to describe complex matters in a very simple way. For example, search “How to make a drone?” on youtube. You will get thousands on videos. Watch some top videos and you will find it very much possible to make a drone yourself, just following the steps shown in that video.

Q3. Why Video Production is important?

According to Wikipedia, Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Search engines love videos. According to Cisco, by 2021 over 80% of all internet traffic will consist of videos. The search engines love that type of content that seems to be good and engaging.

A video with good content, a proper meta description, right keywords and attractive title makes search engines fall in love.
Video Production is important for multiple reasons,
They boost SEO performance.
Also, videos build trust.
Videos increase the conversion rate.
Videos provide great Return of Investment.
Educating anything with the help of a video is so much easy.
Mobile users love videos.
By going live on social media you can go personal with your fans or clients.
Videos help you to stay competitive.

Q4. How to start creating video content?

Well, first prepare a script. Note down all the key points you want to highlight. What should be the length? According to Hubspot, the ideal length of a video for Instagram is 30 seconds, Twitter is 45 seconds, Facebook is 1 minute, Youtube is 2 minutes. You have to decide which type of video you should use for promoting your brand. Is it an animated video or a video recorded with a camera?

Whatever you decide, watch some video tutorials about how to do that on Youtube and try doing that. It will be difficult for you. But don’t compromise on the quality.

As you all know, the first impression is the last impression, if customers get a dull impression about your brand by watching a not so good quality video then changing their perception about your brand will be next to impossible.
If you have the budget, I will recommend you to hire a professional video production agency. They will have all the essential gadgets, experience and expertise to create really good video content for you. But be aware. Choose the best video production agency by watching the portfolios.

Q5. Do videos convert more?

Are you still not using a video on your landing page? Go, put a video on your specific niche now. Why? Because, according to various surveys adding a product video on the landing page can boost the conversion rate by 80%. Videos also directly boost the number of sales.

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