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The 10x Rule Summary | How To Achieve Big Things!


In this article, I will explain the five main points from the book The 10x Rule, written by Grant Cardone.

The 10x Rule, is about pure domination mentality, and how to be the great in the industry.

The over all important points that Grant Cardone makes that the way to reach the peak of success can be divided into two parts –

  1. Extreme 10x GOALS, 
  2. Extreme 10x ACTION.

There are a bunch of practical points that can help you wake up from your slumber, and make you reach your full potential. Let’s see how.

What’s in it for me?

  1. 10x goals bootstrap your success
  2. 10x action is required
  3. Create your own luck
  4. Fear
  5. Don’t Compete Dominate!
  6. Conclusion of The 10x Rule
  7. Frequently Asked Questions

10x Goals Bootstrap Your Success:

Maybe you need to find a new job, lose 40 pounds or find the right partner. However these scenarios cover different parts of your life.

They all have one thing in common:

The person wishing them is not there yet. To achieve success, to achieve your goals, often becomes much harder than previously anticipated.

This is because people have a tendency to under estimate the time, energy, money and effort required to bring their projects to the point of success.

That is why goals should be set much higher than you are comfortable with.Let’s say my goal is to make a money from buttload.

So I set the goal to be the reasonable amount of $500,00, which would enable a decent level of living with a good house, good food, a nice vacation every once in a while, and some of those lovely massages once or twice a month!

But now, pretend that I would instead have set the targets at 5 million dollars. Now that is a buttload.

That doesn’t matter what I end up achieve, if I miss my target, which goal would I rather come up short on?

You want a big margin of safety in order to bootstrap your success. This is a trick that is being adopted within sports, and more especially, mental trainers use it constantly with their elite athletes.

The Athletes Set Out To Become No. 1 – Nothing Else

Now, this might not always be realistic for everybody, but that’s not the point. The point is that the person actions are aligned with his or her 10x goals.

And if the goal went out of reach, then at least the athlete ended up in third place and succeeded to compete like 99.9% of all the other competitors.

This holds true in business or personal life. Set the goal so high that even if you would come up shortly, you are still as worthy, and will be a winner.

So, Let’s go to the second major lesson of The 10x Rule which is 10× action is required.

10x Action is Required:

Again, the amount of time, money, effort and energy required to bring a project to success is often times under estimated.

When the wrong calculation of the effort required becomes obvious and you hit a wall, once becomes visibly disappointed and discouraged.

This causes you to incorrectly identify the problem as a wall that you can’t smash through, and later, you assume that the goal is unattainable and finally throw in the towel.

If you instead anticipate that the amount of work required will be 10x the character, some failures will be expected, and the walls that hit you will no longer be built out of concrete.

And if it would be wrong – that there were no major failures or black or brown swans.

No matter how great your product, service, or offer, there is always uncertainty – things you cannot plan for.

The economy fluctuates, legal issues arise, competition makes your product inferior, you run out of cash, the whole industry gets disorganized, technology changes, people have problems.

More people’s problems, elections, wars, strikes …. These are just some of the possible unforeseen events.

Make a plan for the action you need to take to complete your project with a margin of safety.

Then multiply by 10! There you go! Now you have a much more realistic number. Consider space travel and moon landing.

The fact that we can place humans on the moon and send Teslas flying into outer space is mind blowing, but it was not an easy task.

The initial goal was 10x characters and the amount of action required was 10x larger scale. To achieve greatness, your amount of action must be great.

So, let’s move to the next lesson of The 10x Rule which is Create your own luck.

Create Your Own Luck:

Having 10x goals, followed by 10x tasks, the amount of opportunities in front of any average person will increase by 100 times.

And the best part is since you’ll be better prepared to use those opportunities – the amount of value that follows your actions will be unheard of compared to any of those average peers.

From the outside, it would be regarded as “luck“. Ah look at that friend! It just happened at the right place at the right time. If only I was that lucky!

What they don’t see is the enormous amount of action needed to get you started in that place.

Take Tiger Woods as an Example

No matter what you think of him, you will hand him over to him, he was extremely successful. But when looking at a specific tournament some specific shots can be considered lucky.

Lucky hit, Lucky bounce, Lucky roll, Lucky whatever… But what is not shown is the tremendous amount of practice – thousands and thousands of hours of driving on the wrench and millions of puts.

So is he really “lucky” in that tournament, or is it just hard work paying? Or, take fund managers as an example running for different funds.

Which would be “lucky”, picking up more successful companies?

The manager who does 100 due diligence and company meetings per year, or Does the manager only meet and analyze five companies per year?

Warren Buffett is famous for reading a tremendous amount of annual reports each and every year.

I’ll just leave it at that. Sometimes it may have something to do with actual fate and uncertainty, but it cannot be calculated.

Also, you do not see or hear about the large number of times the successful went for it and failed.

After all, the world only pays attention when they are winning. Bottom Line – The more action you take, the better your chances of getting “lucky”.

Then go! Take action and make your fortune!. I highly recommended to read the magic of thinking big summary and the 4-hour workweek summary. These books also help you to grow and becoming successful.

Now, the next major lesson of The 10x Rule which is Fear.


Do what you fear, how you will excel. For example …. Fear is a great indicator of what you should focus on.

The absence of worries indicates that you are only doing what is comfortable for you, and that you will only get what you have right now. Fear stands for false events appearing real.

For example you should use the repeated refrain as a green light. if you are afraid to call a customer, it is a sign that you should call that customer.

In fact, you will be amazed at how much stronger and more confident you will become. And everyone has some fear in life.

However, it is what we each do with the fear that separates us from the others. It actually works as a competitive tool – one that is free and unutilized for the most part.

So, bottom line: eat your fear. Do not feed them by supporting or giving them time to grow.

Learn to find and use fear, so that you know what you need to do to overcome it and move your life forward.

So, the next lesson of The 10x Rule is Don’t Compete Dominate!

Don’t Compete Dominate!

The competition is for sisters. We all have heard the story about the turtle and the rabbit.

Of course, the lesson is that the tortoise wins as he plods along and takes his time.

While Hare, runs, gets tired and misses his chance to win. From this story, we want to know that it is good to be a tortoise – someone who __ achieves his goal slowly and steadily.

Bulls ***! If there is a third player in the fable, let’s say, Duracell Rabbit, which had the speed of the rabbit and the constant speed of the turtle, it will out perform them and there will never be any competition.

The suggestion here is to approach your target like tortoise and rabbits, ruthlessly attacking them from the beginning, and also by staying with them during the “race“.

Take the competition to your playground, where you go with energy every time. Even after failing, you all keep going!

As most people will not do what needs to happen at your level, you will achieve great results no matter the field.

And then just keep stack – fuel and wood, fuel and wood. More wood, more fuel, as long as the fire is so hot and burns out completely that not even a competitor, or a change in the market or anything can your fire out.

These were some of the key points from The 10x Rule. So, to reach your full potential: set 10x massive goals.

Conclusion of The 10x Rule:

As I do not want to cheat anyone, I must be honest and say that I do not think Grant Cardone wrote this book with you. 

I heard that he is writing a sequel just for the people, though! It is called: The 100x rule.

I hope you enjoyed this summary of The 10x Rule, and it can be a part of enabling you to reach your full potential. 

After reading The 10x Rule summary I highly recommend the summary of zero to one book. This is the best book from a business point of view.

Have a good one!

Frequently Asked Questions About The 10x Rule

Doesn’t this seem a redesign pattern of successful people?

Projects usually require you to anticipate more than before. Plan and deliver for 10x action.

When you are in action 10 times, soon others will consider you lucky ….. if only they knew.

If there is something in the path of success that you are afraid of, then catch that fear with its ugly tail.

Increase the speed of the rabbit and the constant speed of the tortoise, and you will be invincible.

What is the 10 times rule or the 10X rule?

According to Author, The 10X rule is the amount of actions that required to achieve anything successfully.

Who wrote the 10X rule book?

The 10X rule book was wrote by Grant Cardone.

In which year the 10X rule book published?

The 10X rule by Grant Cardone was published on 26 April 2011.



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