What is Field Marketing? Complete Guide
Field marketing is a type of marketing in which companies try to get their products in front of potential consumers in the field at retail locations, events, college campuses, or in public locations. Field marketing activities generally include promotions, demos, and direct sales. The main objectives of field marketing include brand awareness, increased sales at […]
What is Expeditionary Marketing? Complete Guide
Expeditionary Marketing can call as marketing for growth. So, The major goal played by expeditionary marketing is to take the business to new and markets and try to create value for the business. It is not limited to startups, but even many established companies adopt an expeditionary marketing strategy for their business. What is expeditionary […]
What is Event Marketing? | Beginners Guide to Event Marketing
Event marketing, as the name suggests, is kind of a marketing strategy that marketers use to promote and advertise their brand, product, or service by creating a personal or real-time engagement. The events which are used by marketers can be either online or offline, the companies can participate in various ways. Across the globe, different […]
What is Evangelism Marketing | Word of Mouth Marketing
Evangelism marketing is a modern-day form of word-of-mouth marketing in which businesses try to develop customers who strongly believe in a particular product or service by that company, and they freely try to convince other people to buy and use the particular product or service. These customers, popularly called as the evangelist of the company […]
What is Ethical Marketing? Complete Guide
Ethical Marketing, as the name suggests is a type of marketing in which companies try to market their products and services by not just revolving the campaign around the product and its benefits but also balancing it with how the society will benefit from the introduction of that product or service in the market. So, […]
What is Flanking Marketing? Benefits, Examples & Strategies
Flanking marketing is a type of marketing in which one company tries to displace its competitors in a peripheral market and try to capture the market segment, which is not well served by the competitor. The company performing flanking marketing, try different strategies to perform the same, and outperform their competitors. In can also be […]
What is Conversion Rate Optimization? Complete Guide
Conversion rate optimization is optimum to use your existing resources and getting more conversion from your existing traffic. This means it is the process of converting more percentage of visitors into payable customers by improving your products, based on user-generated data and your natural marketing sense. TOPICS: What is Conversion Rate? Conversion rate is the […]
What is Cross-Media Marketing? Benefit, Example & Strategy
Cross-media marketing is also known as multichannel marketing and In this type of marketing companies do cross-promotion, in which companies commit to doing something outside of traditional advertising. They also include extra appeals by combining digital marketing because consumers are affected by several kinds of media. So, in simple language promotion of your marketing message […]
What is Defensive Marketing? Complete Guide
Every industry has a leader. The leader always has the most extensive customer base, have more sales and revenue. Thus, the leader can still spend more money on their marketing effort. Regardless of the fact, their position as a market leader can always be under threat. Staying on the top for an extended period is […]
What is Corporate Marketing? Complete Guide
Corporate marketing is a type of marketing in which the marketers are responsible for determining who are the potential customers of a company, and the timings will be used to reach the customer. Hence, The purpose of corporate marketing is to strengthen your relationship with your customer, build a sharp brand image, promote the company, […]