Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Newsletter Marketing: Practical MBA Guide
A rigorous practical guide to newsletter marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
International Marketing: Standardize or Adapt?
A rigorous, practical guide to choose markets and adapt value, entry, offer, brand, channel, price, operations, and governance across countries without mistaking translation for strategy. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated.
Left-Brain Marketing Without the Brain Myth
A rigorous, practical guide to use disciplined analysis, experimentation, economics, and decision models without accepting the false idea that effective marketers belong to one brain hemisphere. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into.
Industrial Marketing: Practical MBA Guide
A rigorous practical guide to industrial marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Influencer Marketing: Trust, Disclosure and Results
A rigorous, practical guide to build a disclosed, evidence-led creator programme that aligns audience trust, creative fit, truthful claims, compensation, measurement, safety, and long-term brand value. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into.
Informational Marketing That Supports Better Decisions
A rigorous, practical guide to turn complex customer questions into accurate, comprehensible, decision-relevant education that earns attention and supports informed choice. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
In-Game Marketing Without Damaging Player Trust
A rigorous, practical guide to integrate advertising, sponsorship, placement, rewards, and branded experiences into games without damaging play, deceiving players, or exploiting vulnerable audiences. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Integrated Marketing: Build One Coherent System
A rigorous, practical guide to coordinate proposition, experience, channels, data, timing, and organizational ownership so every touchpoint contributes to one coherent customer outcome. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Interactive Marketing: Design Useful Two-Way Value
A rigorous, practical guide to design meaningful two-way exchanges that adapt to customer input while preserving agency, privacy, accessibility, and truthful choice. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Internet Marketing: A Complete Operating Guide
A rigorous, practical guide to build a coherent online growth system spanning discovery, owned destinations, conversion, fulfilment, retention, data governance, and commercial economics. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Internal Marketing: Align the Promise and the Work
A rigorous, practical guide to enable employees and partners to understand, believe, deliver, challenge, and improve the customer promise through coherent systems rather than slogans. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated.
Field Marketing: Practical MBA Guide
A rigorous practical guide to field marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.