Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Persuasion Marketing: Influence Without Manipulation
Persuasion is unavoidable in marketing, but influence should improve understanding rather than defeat choice. This chapter explains motivation, elaboration, evidence, framing, social proof, defaults, experimentation, claim substantiation, autonomy, vulnerable audiences, dark patterns, and ethical governance.
Point-of-Sale Marketing: Design the Final Choice
Point-of-sale marketing operates where shopping intent meets assortment, price, inventory, staff, interface, and physical context. This chapter covers shopper missions, visual attention, placement, signage, bundling, checkout, digital POS, staff behavior, experimentation, accessibility, ethics, and post-purchase quality.
Outdoor Marketing: Practical MBA Guide
A rigorous practical guide to outdoor marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Post-Click Marketing: From Landing Page to Value
Post-click marketing begins when a person arrives from an ad, search result, email, partner, or social link. This chapter connects message match, landing-page architecture, proof, usability, forms, experimentation, speed, accessibility, conversion, onboarding, economics, and post-choice quality.
Pay-per-click Marketing: Practical MBA Guide
A rigorous practical guide to pay per click marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Precision Marketing: Targeting With Evidence
Precision marketing allocates treatment more narrowly using customer, context, and response evidence, but granular targeting can create false confidence. This chapter covers segmentation, prediction, uplift, data quality, experimentation, unit economics, privacy, fairness, exploration, model drift, and governance.
Proximity Marketing: Practical MBA Guide
A rigorous practical guide to proximity marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Product Marketing: Market Insight to Adoption
Product marketing connects market understanding with product, positioning, launch, sales, adoption, and growth. This chapter explains ideal situations, customer evidence, competitive alternatives, value propositions, messaging, pricing context, go-to-market orchestration, enablement, launch learning, activation, and portfolio decisions.
Promotional Marketing: Incremental Growth Without Harm
Promotional marketing uses temporary incentives or experiences to accelerate trial, purchase, use, or channel support. This chapter explains objectives, offer economics, reference price, incrementality, pull-forward, stockpiling, switching, targeting, operational readiness, experimentation, loyalty, fairness, and governance.
Next-Best-Action Marketing: Practical MBA Guide
A rigorous practical guide to next best action marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Niche Marketing: Practical MBA Guide
A rigorous practical guide to niche marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Non-traditional Marketing: Practical MBA Guide
A rigorous practical guide to non traditional marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.