Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
SEO Guide for Beginners: Build a Search System That Deserves Discovery
Learn SEO from crawling and intent to evidence, authority, measurement, and maintenance. Apply the CLEAR Path, diagnose failures in order, and implement a responsible ninety-day beginner programme for lasting results.
What Is Digital Marketing? A Manager’s Operating System
Understand digital marketing as an integrated management system. Learn the VALUE Loop, map customer journeys, balance channels and measurement, calculate funnel economics, manage privacy, and execute a practical ninety-day action plan.
Acquisition strategy – freemium model: Practical MBA Guide
A rigorous practical guide to freemium acquisition strategy, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Marketing funnel: Practical MBA Guide
A rigorous practical guide to marketing funnel, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Compelling business story: Practical MBA Guide
A rigorous practical guide to compelling business story, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Steps to reduce COCA: Practical MBA Guide
A rigorous practical guide to reducing customer acquisition cost, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Zero dollar marketing: Practical MBA Guide
A rigorous practical guide to zero dollar marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Tips to design business ads: Practical MBA Guide
A rigorous practical guide to designing business ads, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
60-second elevator pitch: Practical MBA Guide
A rigorous practical guide to sixty second elevator pitch, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Network effects: Practical MBA Guide
A rigorous practical guide to network effects, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Product sampling: Practical MBA Guide
A rigorous practical guide to product sampling, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Low cost branding: Practical MBA Guide
A rigorous practical guide to low cost branding, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.