Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Viral Marketing: Practical MBA Guide
A rigorous practical guide to viral marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Web Marketing: Practical MBA Guide for Business
A rigorous practical guide to web marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Word-of-mouth Marketing: Practical MBA Guide
A rigorous practical guide to word of mouth marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Youth Marketing: Practical MBA Guide
A rigorous practical guide to youth marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Low cost marketing: Practical MBA Guide
A rigorous practical guide to low cost marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Low cost branding: Practical MBA Guide
A rigorous practical guide to low cost branding, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Brand equity: Practical MBA Guide for Business
A rigorous practical guide to brand equity, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Traditional Marketing: Practical MBA Guide
A rigorous practical guide to traditional marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Undercover Marketing: Practical MBA Guide
A rigorous practical guide to undercover marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
User-generated Marketing: Practical MBA Guide
A rigorous practical guide to user generated marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Stealth Marketing: Legal, Ethical and Trust Risks
A rigorous, practical guide to understand why concealed commercial influence creates legal, ethical, and trust risk and replace it with clearly disclosed advocacy, native advertising, sampling, or earned attention. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to.
Street Marketing: Practical MBA Guide
A rigorous practical guide to street marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.