Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Social Marketing: Behaviour Change for Public Good
A rigorous, practical guide to apply marketing and behavioural evidence to voluntary actions that improve individual and social welfare while protecting autonomy, fairness, and public trust. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into.
Sports Marketing: Rights, Fans and Activation
A rigorous, practical guide to create value through teams, athletes, events, participation, media, sponsorship, community, and fan relationships without exploiting identity or confusing exposure with impact. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into.
Pull Marketing: Practical MBA Guide
A rigorous practical guide to pull marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Push Marketing: Practical MBA Guide
A rigorous practical guide to push marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Real-time Marketing: Practical MBA Guide
A rigorous practical guide to real time marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Referral Marketing: Practical MBA Guide
A rigorous practical guide to referral marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Relationship Marketing: Practical MBA Guide
A rigorous practical guide to relationship marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Remarketing: Practical MBA Guide for Business
A rigorous practical guide to remarketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Reply Marketing: Practical MBA Guide
A rigorous practical guide to reply marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Outdoor Marketing: Practical MBA Guide
A rigorous practical guide to outdoor marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Post-Click Marketing: From Landing Page to Value
Post-click marketing begins when a person arrives from an ad, search result, email, partner, or social link. This chapter connects message match, landing-page architecture, proof, usability, forms, experimentation, speed, accessibility, conversion, onboarding, economics, and post-choice quality.
Pay-per-click Marketing: Practical MBA Guide
A rigorous practical guide to pay per click marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.