Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Undercover Marketing: Practical MBA Guide
A rigorous practical guide to undercover marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
User-generated Marketing: Practical MBA Guide
A rigorous practical guide to user generated marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Stealth Marketing: Legal, Ethical and Trust Risks
A rigorous, practical guide to understand why concealed commercial influence creates legal, ethical, and trust risk and replace it with clearly disclosed advocacy, native advertising, sampling, or earned attention. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to.
Street Marketing: Practical MBA Guide
A rigorous practical guide to street marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Targeted Marketing: Practical MBA Guide
A rigorous practical guide to targeted marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Scientific Marketing: Evidence, Experiments and Judgment
A rigorous, practical guide to replace opinion-led optimization with explicit hypotheses, credible measurement, controlled learning, cumulative evidence, and responsible commercial judgment. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Search Marketing: Organic and Paid Strategy
A rigorous, practical guide to coordinate organic and paid search around genuine query intent, useful destinations, auction economics, technical quality, measurement, and durable demand. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Self Marketing Without Empty Self-Promotion
A rigorous, practical guide to communicate professional value with credible proof, coherent positioning, respectful relationships, and a reputation grounded in real contribution. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Services Marketing: Align Promise and Delivery
A rigorous, practical guide to design and communicate intangible, variable, co-produced experiences through evidence, people, process, recovery, capacity, and relationship economics. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Shopper Marketing: Design the Decision Environment
A rigorous, practical guide to improve the decision environment where people choose, obtain, and use products by integrating shopper missions, retailer context, availability, navigation, promotion, and measurement. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis.
Shotgun Marketing: When Broad Reach Works
A rigorous, practical guide to understand when broad-reach marketing creates useful availability and when undifferentiated distribution wastes attention, money, capacity, and trust. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Reverse Marketing: Practical MBA Guide
A rigorous practical guide to reverse marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.