Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Time Marketing: Practical MBA Guide
A rigorous practical guide to time marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Trade Show Marketing: Practical MBA Guide
A rigorous practical guide to trade show marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Traditional Marketing: Practical MBA Guide
A rigorous practical guide to traditional marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Undercover Marketing: Practical MBA Guide
A rigorous practical guide to undercover marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
User-generated Marketing: Practical MBA Guide
A rigorous practical guide to user generated marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Sports Marketing: Rights, Fans and Activation
A rigorous, practical guide to create value through teams, athletes, events, participation, media, sponsorship, community, and fan relationships without exploiting identity or confusing exposure with impact. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into.
Scientific Marketing: Evidence, Experiments and Judgment
A rigorous, practical guide to replace opinion-led optimization with explicit hypotheses, credible measurement, controlled learning, cumulative evidence, and responsible commercial judgment. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Search Marketing: Organic and Paid Strategy
A rigorous, practical guide to coordinate organic and paid search around genuine query intent, useful destinations, auction economics, technical quality, measurement, and durable demand. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Self Marketing Without Empty Self-Promotion
A rigorous, practical guide to communicate professional value with credible proof, coherent positioning, respectful relationships, and a reputation grounded in real contribution. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Services Marketing: Align Promise and Delivery
A rigorous, practical guide to design and communicate intangible, variable, co-produced experiences through evidence, people, process, recovery, capacity, and relationship economics. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Shopper Marketing: Design the Decision Environment
A rigorous, practical guide to improve the decision environment where people choose, obtain, and use products by integrating shopper missions, retailer context, availability, navigation, promotion, and measurement. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis.
Shotgun Marketing: When Broad Reach Works
A rigorous, practical guide to understand when broad-reach marketing creates useful availability and when undifferentiated distribution wastes attention, money, capacity, and trust. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.