Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Direct Marketing: Practical MBA Guide
A rigorous practical guide to direct marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Consumer-Generated Marketing: Practical MBA Guide
A rigorous practical guide to consumer generated marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Content Marketing: Practical MBA Guide
A rigorous practical guide to content marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Contextual Marketing: Practical MBA Guide
A rigorous practical guide to contextual marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Conversion Rate Marketing: Practical MBA Guide
A rigorous practical guide to conversion rate marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Catalog Marketing: Practical MBA Guide
A rigorous practical guide to catalog marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Cause Marketing: Practical MBA Guide
A rigorous practical guide to cause marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Celebrity Marketing: Practical MBA Guide
A rigorous practical guide to celebrity marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Channel Marketing: Practical MBA Guide
A rigorous practical guide to channel marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Close Range Marketing: Practical MBA Guide
A rigorous practical guide to close range marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Closed Loop Marketing: Practical MBA Guide
A rigorous practical guide to closed loop marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Cloud Marketing: Practical MBA Guide
A rigorous practical guide to cloud marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.