Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Cause Marketing: Practical MBA Guide
A rigorous practical guide to cause marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Celebrity Marketing: Practical MBA Guide
A rigorous practical guide to celebrity marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Channel Marketing: Practical MBA Guide
A rigorous practical guide to channel marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Blackhat Marketing
Blackhat marketing is a loose label for deceptive or rule-evasive promotion, including fake endorsement, spam, cloaking, impersonation, dark patterns, and abusive data use. This defensive chapter explains harms, warning signals, governance, incident response, platform and regulatory risk, and sustainable alternatives.
Brand Marketing
Brand marketing builds memory, meaning, and future demand across many buying occasions. This chapter explains identity, positioning, distinctive assets, category entry points, creative consistency, reach, availability, customer experience, short- and long-term measurement, brand equity, governance, and responsible claims.
Brick and Mortar Marketing: Practical MBA Guide
A rigorous practical guide to brick and mortar marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Buzz Marketing: Practical MBA Guide
A rigorous practical guide to buzz marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Call Center Marketing: Practical MBA Guide
A rigorous practical guide to call center marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Campus Marketing: Practical MBA Guide
A rigorous practical guide to campus marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Analytical Marketing
Analytical marketing turns customer and market evidence into better choices about targeting, offers, channels, timing, and investment. This chapter covers metric contracts, causal inference, prediction, experimentation, attribution, unit economics, uncertainty, privacy, model governance, and operational learning.
Article Marketing
Article marketing can build expertise and demand when articles resolve real audience questions and earn distribution. This chapter replaces the old mass-submission model with original research, editorial quality, author authority, ethical syndication, search compliance, conversion design, maintenance, and measurement.
B2B Marketing
B2B marketing serves organizations whose purchases involve multiple roles, constraints, and risks. This chapter explains market selection, buying groups, category demand, evidence architecture, account strategy, sales alignment, implementation, measurement, and the shift from lead volume to durable customer value.