Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Celebrity Marketing: Practical MBA Guide
A rigorous practical guide to celebrity marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Channel Marketing: Practical MBA Guide
A rigorous practical guide to channel marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Close Range Marketing: Practical MBA Guide
A rigorous practical guide to close range marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Blackhat Marketing
Blackhat marketing is a loose label for deceptive or rule-evasive promotion, including fake endorsement, spam, cloaking, impersonation, dark patterns, and abusive data use. This defensive chapter explains harms, warning signals, governance, incident response, platform and regulatory risk, and sustainable alternatives.
Brand Marketing
Brand marketing builds memory, meaning, and future demand across many buying occasions. This chapter explains identity, positioning, distinctive assets, category entry points, creative consistency, reach, availability, customer experience, short- and long-term measurement, brand equity, governance, and responsible claims.
Brick and Mortar Marketing: Practical MBA Guide
A rigorous practical guide to brick and mortar marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Buzz Marketing: Practical MBA Guide
A rigorous practical guide to buzz marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Call Center Marketing: Practical MBA Guide
A rigorous practical guide to call center marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Campus Marketing: Practical MBA Guide
A rigorous practical guide to campus marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
B2C Marketing
B2C marketing connects brands with individuals and households across diverse buying occasions, channels, and time horizons. This chapter covers market penetration, consumer behavior, brand memory, physical availability, pricing, experience, media, experimentation, retention, privacy, and responsible growth.
B2P Marketing
B2P, or business-to-people marketing, is a practitioner label rather than a settled academic category. This chapter preserves its useful human-centered principle while integrating buying roles, institutional constraints, trust, customer experience, service, evidence, privacy, and accountable value delivery.
Behavioral Marketing
Behavioral marketing uses observed actions and context to shape messages, offers, and experiences. This chapter explains behavioral evidence, hypotheses, experiments, choice architecture, sequencing, incrementality, privacy, discrimination, dark patterns, vulnerable users, governance, and responsible limits.