Indies Education · Business Curriculum
Marketing
Create demand by understanding customers, earning attention, and improving distribution.
Close Range Marketing: Practical MBA Guide
A rigorous practical guide to close range marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Closed Loop Marketing: Practical MBA Guide
A rigorous practical guide to closed loop marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Cloud Marketing: Practical MBA Guide
A rigorous practical guide to cloud marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Blackhat Marketing
Blackhat marketing is a loose label for deceptive or rule-evasive promotion, including fake endorsement, spam, cloaking, impersonation, dark patterns, and abusive data use. This defensive chapter explains harms, warning signals, governance, incident response, platform and regulatory risk, and sustainable alternatives.
Brand Marketing
Brand marketing builds memory, meaning, and future demand across many buying occasions. This chapter explains identity, positioning, distinctive assets, category entry points, creative consistency, reach, availability, customer experience, short- and long-term measurement, brand equity, governance, and responsible claims.
Brick and Mortar Marketing: Practical MBA Guide
A rigorous practical guide to brick and mortar marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Buzz Marketing: Practical MBA Guide
A rigorous practical guide to buzz marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Call Center Marketing: Practical MBA Guide
A rigorous practical guide to call center marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Campus Marketing: Practical MBA Guide
A rigorous practical guide to campus marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Behavioral Marketing
Behavioral marketing uses observed actions and context to shape messages, offers, and experiences. This chapter explains behavioral evidence, hypotheses, experiments, choice architecture, sequencing, incrementality, privacy, discrimination, dark patterns, vulnerable users, governance, and responsible limits.
Affiliate Marketing: Strategy, Trust and Economics
A rigorous, practical guide to build a disclosed, measurable, fraud-resistant partner channel in which compensation, content, attribution, customer value, and brand responsibility align. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Affinity Marketing: Build Community Value
A rigorous, practical guide to create a value exchange between a brand and a community whose shared identity or interest is respected rather than merely rented. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into.