Indies Education · Business Curriculum
Strategy
Make coherent choices about where to play, how to win, and what not to do.
Perceptual Mapping: From Customer Data to Strategy
Perceptual mapping converts customer judgments into a visual model of competitive positions. This chapter covers research design, multidimensional scaling, attribute maps, interpretation, validation, opportunity testing, and the strategic mistakes caused by attractive but weak maps.
Building Customer Loyalty: An Operating System
Customer loyalty is more than repeat purchase or a rewards program. This chapter explains its behavioral and attitudinal dimensions, the mechanisms that sustain it, loyalty economics, measurement, service recovery, experimentation, and the ethical boundary between retention and captivity.
How to Build a Positive Brand Reputation
Brand reputation is a stakeholder judgment, not a message a company controls. This chapter explains how performance, signals, media, governance, and crisis response interact—and provides a practical operating system for building credible, resilient, measurable reputation.
Segmentation, targeting and positioning model: Practical MBA
A rigorous practical guide to segmentation targeting positioning model, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Product Life Cycle: A Strategic Field Guide
The product life cycle is not an automatic timetable from launch to decline. This chapter shows how to diagnose market evolution through demand, adoption, competition, customer behavior, and unit economics, then select experiments for introduction, growth, maturity, renewal, or exit.
What Is Content Marketing? A Strategic System
Content marketing is an operating system for earning attention and trust by resolving audience problems consistently. This chapter covers strategy, research, editorial architecture, distribution, conversion, governance, measurement, AI-era quality, and the difference between a compounding asset and a publishing treadmill.
Product Diffusion Curve: Adoption and Growth
The product diffusion curve explains how adoption can spread through a market, but it is not a guaranteed growth shape. This chapter connects adopter heterogeneity, social influence, Bass modeling, network structure, market capacity, forecasting, experimentation, and responsible scaling.
The Sales Funnel: Design, Metrics, and Limits
A sales funnel can clarify demand, conversion, and capacity, but its apparent simplicity hides nonlinear customer behavior. This chapter shows how to define stages, diagnose leakage, model cohorts, connect marketing and sales, run experiments, and extend measurement through onboarding and customer value.
Market sizing: Practical MBA Guide for Business
A rigorous practical guide to market sizing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Empathy mapping – understanding targeted groups: Practical M
A rigorous practical guide to empathy mapping, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Market segmentation: Practical MBA Guide
A rigorous practical guide to market segmentation, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
RFM segmentation – identifying valuable customers: Practical
A rigorous practical guide to RFM segmentation, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.