Indies Education · Business Curriculum
Strategy
Make coherent choices about where to play, how to win, and what not to do.
Revenue Maximization: A Strategic Operating Guide
A rigorous, practical guide to increase sustainable revenue by coordinating price, volume, mix, retention, capacity, and customer value. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Retail Management: The Complete Operating System
A rigorous, practical guide to design a retail system in which assortment, price, place, experience, inventory, people, and economics reinforce one another. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Geolocation Marketing With Privacy and Purpose
A rigorous, practical guide to use place and moment to improve relevance while protecting consent, privacy, accuracy, and customer control. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Business Licensing and Funding: A Strategic Guide
A rigorous, practical guide to separate regulatory permission, intellectual-property licensing, and capital design so each supports a viable operating model. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Lean Manufacturing: Flow, Quality and People
A rigorous, practical guide to improve customer value and flow by exposing waste, reducing variation, developing people, and solving causes rather than symptoms. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
The marketing research mix: Practical MBA Guide
A rigorous practical guide to marketing research mix, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Developing personas: Practical MBA Guide
A rigorous practical guide to developing personas, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
The Ansoff model – understanding risk of different options:
A rigorous practical guide to Ansoff matrix, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Customer Journey Mapping: A Strategic Guide
Customer journey mapping makes an end-to-end experience visible, but workshops often substitute assumptions for evidence. This chapter explains scope, research, journey architecture, service dependencies, emotional and effort data, prioritization, governance, measurement, experimentation, and responsible use.
Business Ethnography: A Practical Field Guide
Business ethnography reveals how customers actually behave within social, material, and cultural contexts. This chapter explains field design, observation, interpretation, ethics, synthesis, and the disciplined conversion of qualitative evidence into testable business decisions.
Perceptual Mapping: From Customer Data to Strategy
Perceptual mapping converts customer judgments into a visual model of competitive positions. This chapter covers research design, multidimensional scaling, attribute maps, interpretation, validation, opportunity testing, and the strategic mistakes caused by attractive but weak maps.
Building Customer Loyalty: An Operating System
Customer loyalty is more than repeat purchase or a rewards program. This chapter explains its behavioral and attitudinal dimensions, the mechanisms that sustain it, loyalty economics, measurement, service recovery, experimentation, and the ethical boundary between retention and captivity.