Indies Education · Business Curriculum
Strategy
Make coherent choices about where to play, how to win, and what not to do.
Lifetime value of customers: Practical MBA Guide
A rigorous practical guide to customer lifetime value, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
How to Win Competitors’ Customers Ethically
A rigorous, practical guide to study and serve dissatisfied or underserved customers of competitors without copying the competitor. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Revenue Maximization: A Strategic Operating Guide
A rigorous, practical guide to increase sustainable revenue by coordinating price, volume, mix, retention, capacity, and customer value. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Retail Management: The Complete Operating System
A rigorous, practical guide to design a retail system in which assortment, price, place, experience, inventory, people, and economics reinforce one another. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Geolocation Marketing With Privacy and Purpose
A rigorous, practical guide to use place and moment to improve relevance while protecting consent, privacy, accuracy, and customer control. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Corporate social responsibility: Practical MBA Guide
A rigorous practical guide to corporate social responsibility, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
How to choose a charity or nonprofit to support: Practical M
A rigorous practical guide to choosing a charity or nonprofit, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
The marketing research mix: Practical MBA Guide
A rigorous practical guide to marketing research mix, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Developing personas: Practical MBA Guide
A rigorous practical guide to developing personas, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
The Ansoff model – understanding risk of different options:
A rigorous practical guide to Ansoff matrix, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Customer Journey Mapping: A Strategic Guide
Customer journey mapping makes an end-to-end experience visible, but workshops often substitute assumptions for evidence. This chapter explains scope, research, journey architecture, service dependencies, emotional and effort data, prioritization, governance, measurement, experimentation, and responsible use.
Business Ethnography: A Practical Field Guide
Business ethnography reveals how customers actually behave within social, material, and cultural contexts. This chapter explains field design, observation, interpretation, ethics, synthesis, and the disciplined conversion of qualitative evidence into testable business decisions.