So, Do you ever get an email from Amazon, Flipkart, or any other websites? Do you see their posts or ads while scrolling your Facebook, Instagram, or Twitter? If yes, then it’s all a part of Cloud Marketing.

Meanwhile, We all are seeing the world of the internet. Hence, The internet has changed the world. So, It changed the work environment and it is changing day by day with a lot of new things.

So, The internet is spreading online marketing fastly. It brings your business online and markets your products or services very well. Cloud Marketing is part of it.

In this blog, we will see all about Cloud marketing. So, let’s check out what are the major points we will discuss in this blog:-

Definition

Meanwhile, Cloud Marketing is a type of digital marketing that companies use to market the product or services online by using several tools and applications. 

To market the products online, they use online applications such as websites, apps, web portals, social media platforms like Facebook, Instagram, Twitter, etc. Hence, These applications highlight the products on their platforms.

In earlier days, the advertisement looks so different. They generally advertise products or services. In this case, they use TV, radio, newspapers, magazines, holdings, posters to promote the company’s products.

But now the internet has open many fields and resources. So, You can spread your business from your home and share your products and services with customers.  

Applications for Cloud Marketing

Online software is an internet element that is useful for marketers to market their products. Thus, it reduces the marketer’s time and the company’s cost.  

So, There are mainly two types of component used in online applications for cloud marketing which helps marketers to create and run an ad campaign effectively. Hence, These components are as follows:-

1. Media:- Media allows marketers to share messages with people. Some examples of Media are:-

• Facebook
• Twitter
• Instagram
• Linked In
• Youtube
• Company’s official websites
• Official Applications

1. Tools:- Tools are used to create tasks for marketing and make the process faster and easier. Some examples of tools are:-

• Google Social Reports
• Google Analytics
• SalesForce
• Constant Contact

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SalesForce Cloud Marketing

SalesForce Cloud Marketing is a platform for Customer Relationship Management (CRM). So, This platform allows marketers to create and manage ad campaigns with customers.

The SalesForced Cloud Marketing gives all features to manage the customer’s journey from starting and manage all essential steps during the process.

For example, suppose you want to buy a laptop in EMI from any store. So, You searched for a laptop and bought it in EMI from the store.

Now when you give details to the store, you will get some Welcome messages on your email and phone. After that, you will get your purchase details with a monthly EMI amount. 

Then after one month, you will get a message by the store, In which they mention the EMI amount with the last payment date.

Hence, After paying the EMI, you will get a “Thank You” message to pay all EMIs. You will also get birthday wishes and some promotional content during that time.

 Here they feed your details, and after that, this tool autogenerates the required message at the mentioned time.

So, To get updated with the customers day by day is quite difficult. So this platform reduces the marketer’s time and costs.

Who uses Cloud Marketing?

In earlier days, it was not so famous, and marketers don’t have any resources for Cloud Marketing. So, They do it traditionally. Thus, they use TV, Radio, Print media, etc.

But nowadays every marketing department of any company uses to market their products and try to spread it with everyone by using Cloud Marketing tools and applications.

Cloud Marketing strategy 

So, The aim of cloud marketing is straightforward. Meanwhile, Marketers should have to make strategies to advertise the product through online platforms and try to approach every user through the ad campaigns.

Let’s see what strategies should be made to follow this aim:-

Step 1:- First step for any cloud marketing is to establish a goal for a particular product. So, Here marketers should identify the real customers for the product and create an advertising campaign according to it. They should find the target consumers for the product by the following parameters:-

• Geographic 
• Gender
• Age
• Education
• Demographic
• Profession

Step 2:- After deciding the goal and target customers, it is time to make creative content for the advertising campaign, So, which is done by the Creative team like graphic designers, content writers of the company.

Step 3:- It is an essential step. After the creation of marketing content, it is ready to go online. Meanwhile, The developers and other technology experts move content online. 

The person who knows the tools and applications of cloud marketing should handle the step. So, If it is not done correctly, all works will vanish.

Step 4:- The primary key to success any campaign of cloud marketing is to have it look imposing and creative. 

Therefore, you have to check all the links and websites that they should be work correctly and in running condition. Confusing contents, broken links, and under construction websites ruin all your hard works.

Step 5:- It takes daily efforts and maintenance. So the technical team and marketers should monitor all the campaigns and respond to customers very well on websites, Facebook, Instagram, Twitter, and other platforms.

So, Now let’s discuss if someone is looking to make a career in it. what are the skills should he require.

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Required skill for Cloud Marketing

Meanwhile, Particular interest and knowledge is the most essential skill for cloud marketing that every HR see on the candidate. 

The marketers should know about all the applications and tools which is used for it. Hence, A marketer who doesn’t have enough knowledge of these applications may ruin the company’s ad campaign. 

So, A marketer should be creative and forward-thinking. So, They should have a right Presence of mind and sense of humor to reply to the consumer’s reviews and feedbacks.

A career in Cloud Marketing

There are various career opportunities in Cloud Marketing. So, Major Job Profiles in Cloud Marketing field are as follows:-

1. Marketing Technologist
2. SEO Specialist
3. Web Developer

Marketing Technologist

Salary (Annually in INR)	INR1.8lakh- 6.4 Lakhs
Minimum Qualification	Should have training in both Marketing and Technology.
Works	Interact with both Marketing and Technology. Create content and use all technical tools for marketing.

SEO Specialist

Salary (Annually in INR)	INR1.5 lakh- 5. 4Lakhs
Minimum Qualification	Should have training in SEO and digital Marketing
Works	Optimize the content according to search engines.

Web Developer

Salary (Annually in INR)	INR2.2 lakh- 6.5 Lakhs
Minimum Qualification	Bachelor degree in any Computer Science or related field or should have training on web development
Works	Maintain all the technical aspects of the company’s online presence.

Conclusion 

The main goal of cloud marketing is straightforward. So, Marketers should have to make strategies to advertise the product through online platforms and try to approach every user through the ad campaigns.

In earlier days, the company traditionally advertised the products or services. So, They used Televisions, Radio, Print Media like newspapers, magazines, holdings, posters to promote the company’s products.

But nowadays, by the use of the Internet, you can spread your business from your home and share your products and services with unlimited customers.

But in parallel, many fraud campaigns also run on the Internet and. Because of this, sometimes original content is ignored by consumers.

Frequently Asked Questions