Do you know that emotions play an important role in marketing?
Companies use emotions to market and promote their products & services. Emojis play a crucial role in representing emotions, facial expressions and gestures. In Digital Media, you are not doing marketing or sales face to face you do it through text.
So in the text, you can not show your facial expression, body language and gestures and to represent it we use emoji. Emojis are a great substitute of face to face facial expression, body language and gestures.
Till now you’re using it as fun on WhatsApp or maybe on Instagram & Twitter.
But today we learn how you can use emojis in marketing campaigns, landing pages, YouTube Title, Ads and other places where you need to do copywriting to drive more engagement and conversion. So let’s start
WHAT’S IN IT
What is Emoji?
Emojis are a small icon and images which represent a facial expression, emotion and an idea. People use emojis in digital communication to represent their facial expression, gestures and body language.
Emoji was first created by a Japanese marketing agency, so the emoji word comes from Japanese which means e (絵, “picture”) and moji (文字, “character”).
For Example, Someone has sent you a message and after reading it you become angry, so you can use 😡 angry emoji to represent your emotion insisted of saying that you’re angry with their message.
If you’re talking with that person physically then you can show them your angry face but in digital communication, you can’t do that so you use emojis to present your emotions.
So this is the normal example where we use emoji to represent our emotions and facial expressions.
Now understand it with one more example which explains how it will work in marketing, Suppose that there is a landing where you’re offering something as a bonus so you can use this 🎁 emoji to represent that you’re giving a bonus.
Why Emojis are important?
Now you have understood that what is emoji and how we can use that. But why we should use emoji in our communication, why we can’t simply write what we want to say. There are a lot of reasons which explains why should you use emojis in your marketing.
Emojis drive more engagement
Emojis are a proven mantra to drive more engagement when you use them correctly. People use it in their communication because it is engaging and funny.
Emojis are proven to increase open rates, click-through rate and engagement because people don’t want to read the text and they saw an image that makes them relatable and they immediately react to them.
Take a look at these statistics
- A tweet with emojis can increase engagement by 25% as compared to a tweet without emojis.
- A Facebook post with emojis increase shares by 33% and interaction with your post by 57%.
- Push notifications with emojis saw an 85% increase in open rates.
Emojis Convey Better than words
Emojis convey better as compare to words, when you use emojis they are more likely to make it attentional. Let’s take an example to understand it, Following are some example line, which one makes you more engaging.
“Grab Your Bonus Now” or “Grab Your 🎁 Bonus Now”
“Top-30 Non-IIM MBA Colleges In India Best ROI” or “Top-30 Non-IIM MBA Colleges In India 🤑 Best ROI”
“Last 4 Hours Join CAT 8 Months Batch” or “Last 4 Hours ⏰ Join CAT 8 Months Batch”
Emojis gives your brand more personality
Using emojis in your brand communication and marketing campaign gives your brand more personality. The more people connect with your brand the more they will buy your product and service. It also helps you to increase brand loyalty, which ultimately leads to loyal customers.
Add context to your content
By adding emojis in your content you can add more context in your Ad Copies and convey emotions that you can not convey with text alone. You can also deliver a more meaningful message to your audience by using fewer words and you can use it more efficiently on a platform where words limit exist.
How to Use Emojis in Marketing?
I hope till now you have understood that Emojis plays a crucial role in digital marketing and you can drive more engagement using them in your digital communication.
You can use emojis on your YouTube titles to increase your click-through rate, you can use them on you your landing page and ad copies to increase your click rate or you can also use them in your email headlines to increase your email open rate.
You can also use emojis in digital communication such as your email and chatbots to make your conversation more interactive. Following are some popular emojis with their meaning and example
Facial Expression Emojis In Marketing
| Emoji Icon | Emjoi Meaning | Example |
| 😂 | Extreme happiness or laughter | Isn’t that, too much too soon?🤔 😂Breakfast time at the office 😂 GRAPEFRUITS: yes or no? |
| 😍 | Love or adoration | Super Offers for a Super fun Holi😍 365 Growth hacks in 365 days. How does that sound? 😍 |
| 😊 | Positive or happy | Upgrade to Trinity A/c – Banking, Demat & Trading all-in-one 😊 |
| 😅 | Relief, nerves, or excitement | Let us know if you don’t need our emails 😅 |
| 🤔 | Thinking Face | Is Surfer SEO Worth It? 🤔Looking for scholarship on CAT 2021 course 🤔Do you need help with your chatbots? 🤔 |
| 🤑 | making money, loving wealth, being or feeling rich | Top-30 Non-IIM MBA Colleges In India 🤑 Best ROI Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash🤑 Your dream job is awaiting you 🤑 |
| 🥳 | Partying Face | Redeem Your 50% Discount Coupon! 🥳 Last day 🥳 CAT 2021 Ugadi Sale (Starts at ₹ 1249) |
| 😮 | face with open mouth | These Secret Local SEO Hacks Get You New Clients Daily |
| 😱 | face screaming in fear | So Many Terrific Deals😱😱Few $ecrets of Super Entrepreneurs 😱 |
| 😇 | Smiling Face With Halo | Save ₹1,000 on Flight With Paytm & HDFC! 😇 |
| 😎 | Smiling Face with Sunglasses | 😎 Yes! You Can Start Investing with Rs.100! |
| 😄 | Smiling Face with Open Mouth and Smiling Eyes | We think you might like these 15 ideas 😄 |
| 😜 | Face with Stuck-Out Tongue and Winking Eye | Your Location Won’t Really Matter 😜 |
| 😕 | Confused Face | Last chance to register: Multiple Drip Campaigns 😃 |
| 😟 | Worried Face | are you ok… 😟 |
Gestures Emojis In Marketing
| Emoji Icon | Emoji Meaning | Example |
| 🙏 | Prayer, thank you | 🙏 Thanks for sharing your info with us |
| 👍 | Well done, good job | Become a Pro 👍 |
| 👏 | Clapping Hands | 👌 Great Job |
| 💪 | Strength or fitness | Enjoy Power-Packed 💪 Deals with Pay Day Sale |
| 👋 | Waving Hand | Hey👋 Aman |
| 👇 | Finger Poing Down | Here’re Handpicked Deals that You’ll Love👇 Super Offers for a Super Holi 👇 |
| ✍ | Writing Hand Emoji | ✍ Top New Courses on Alison this Week |
| 👊 | Oncoming Fist | Fill your pipeline like a Pro 👊 |
| 👌 | OK Hand Sign | How to look awesome 👌 |
| 👉 | Backhand Index Pointing Right | 👉 9 Fun Courses for the Holiday Season |
| 🙋 | Happy Woman Raising One Hand | 🙋Steps to 6% |
| 🤙 | Call Me Hand | This Is When To Cold Call 🤙 |
| 🤝 | Handshake | Hold This Hand 🤝 |
| 🤷 | Person Shrugging | 🤷Print on Demand Businesses for Sale |
| ✌ | Victory Hand | The Biggest Diwali Sale Is ON!✌ |
Other Useful Emojis In Marketing
| Emoji Icon | Emoji Meaning | Example |
| 🔥 | Hot or excellent | 🔥Dropshipping Businesses For Sale 7 🔥 Tips to Choose The Best Digital Marketing Course 🔥 Web Design, Monogram Logo and other search trends |
| 📣 | Megaphone Emoji | 📣 Just scheduled: AWS Cloud Cost Optimization 📣 Just scheduled: Challenges Faced By Women Leaders & The Way Forward |
| 💰 | Money Bag | Grow your savings 💰 in these volatile times with assured returns Clearance Sale 🛒Means Huge Savings! 💰 |
| 🎉 | Party Popper | Go Pro with Your 50% Discount Coupon! 🎉 |
| 💡 | Electric Light Bulb | Fresh out of content ideas? (We got you) 💡Find Matching Tools In Minutes 💡 |
| ⚠️ | Warning sign | ⚠️ [TOP SECRET] It’s about MONEY 🤑 |
| ✨ | Sparkles | Activate Postpaid to Buy Now, Pay Later! |
| 💥 | Collision Symbol | 10 best practices to improve LinkedIn Automation results 💥 |
| ✅ | Check Mark Button | A Complete Checklist to Get Started on Your Website Design ✅ |
| ✔️ | Check Mark | 19 Cool Websites to Visit This Week |
| 💼 | Briefcase | Tired from your 9-5 Job 💼 |
| 🎓 | Graduation Cap | Learn how to become a master 🎓 in Digital Marketing |
| 🔴 | Large Red Circle | 🔴 [LIVE] Learn the secrets to build a 1000cr. Company from scratch 🔥 |
| 💸 | Money with Wings | Get 3-5 Clients every week without spending a penny💸 |
| 🚀 | Rocket | 🚀Andromo V3 builder is available for PRO now! |
| 🚨 | Police Car Light | stay protected at just Rs. 811 yearly 🚨 |
| 🧲 | Magnet | 🧲 Get Answer to All Your Business Problems |
| 🛒 | Shopping Trolley | Maha Shopping Festival 🛒is Live! |
| 📢 | Public Address Loudspeaker | Did You Hear 📢 Super Deals are Up for Grabs |
| 📝 | Memo | How I get HUGE SEO Contracts and You Can Too 📝 |
| 🎁 | Wrapped Present | 🎁 Food Design, Valentine Gifts and other search trends |
| 🏆 | Trophy | 6 Hours Left to Join the Culture of Top Performers 🏆 |
| ⏰ | Alarm Clock | ⏰Final day to save up to 50% on marketing tools for growth |
| ☎️ | Telephone | 80k After 3 Calls ☎️ |
| ⏳ | Hourglass with Flowing Sand | These Deals Won’t Last Forever⏳ |
Emojis Tips
Don’t overuse emojis
Using emoji is good for driving engagement, but overuse of emoji in content also a very bad thing. If you will use a lot of emojis in your content then it will be lost its purpose and will not look appealing to readers. Let’s understand it with an example
Content without emoji- Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash
Content with emoji- Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash🤑
Content with too much emoji- Get 😊 up to 💸 ₹2,000 Bonus! ▶️ Play Rummy & Win Real Cash🤑
You can clearly see that the content with too many emojis doesn’t look good and it is not appealing.
Make sure you know the meaning of emojis which you are using
The second thing that you should remember is you must know the meaning of an emoji, if you don’t know the meaning of an emoji, then how you will use it in your content. If you don’t know the meaning of an emoji there are high chances that you will use the wrong emoji in your content.
Don’t let emoji confuse your message
The main purpose of using emojis is to make your message clear and appealing but if emojis are not serving their purpose then you should not use emojis in your content.
Conclusion
So using emojis in marketing campaign, Landing Pages, Ad Copies, YouTube Titles & Email Subject is a good way to drive engagement. Using emojis will not only helps you in engagement it will also helps you in getting more click through rate. So use emojis in your marketing campaign as well as in digital communication to drive more engagement and more better results.