SEO Me Agar  naye hai to ye samajh lo, apko internet me zinda rahne ke liye SEO oxygen ki tarh  hai.Aur ye puri tarh Free hai.

SEO ,Consumer-focused content marketing ki tarh hai, i.e agar ye McDonald’s ka burger tab SEO tomato Ketchup hai.

Bade se bade brand se leke, personal websites tk  ke liye ,jyada se jyada traffic aur cutomers tk apni pahuch banane ke liye,Search Engine Optimization (SEO)  important tool hota hai.

Ab ye sawal ata hai ki, optimize karne ke liye hme kya jarurt hai? Wo ho sakta hai apka content, design aur links.

Wikipedia ke hisab se,Search Engine Optimization (SEO) ek aisi effective process hai jo ki hmari website ko search engine me presence ko btati hai.

BASICS OF SEO

SEO ek aisi process hai jisme hm apne online content ko optimize karte hai,

Jisse ki google hme hmari field me best samjhata hai aur hmare contetnt ko sbse uper

Show karta hai.

SEO apke sandwich me dali jane wali mayonnaise ki Tarah hai jo ki khane ke taste ko badha deta hai

Waise hi Jab koi kisi particular keyword ke liye  search karta hai to SEO better conntent ko sbse uper dikhata hai.

SEO ke bare me bat karte time google aur searcher ke bich me ek connection hota hai.

Agr apka khud ka koi brand hai jo ki shoes bechata hai aur ap chahte hai ki google apki website ko show kare jb bhi koi search kare Red buckle shoes.

(Ye mera favorite example hai).SEO wo pahli cheez hai jo ki jo ki apki website ko google me search kiye jane wali kisi specific keyword par sbse uper show karega.(for eg-red buckle shoes in delhi).

HOW GOOGLE IS GETTING SMARTER AND SMARTER EVERYDAY.

KEYWORD RESEARCH

Keyword research usi tarh hai jaise ki,ap apni girlfriend se puchoge ki wo kaha khana pasand karegi.

Jo ki impossible lagta ha hna? Lekin with this guide, hm ise possible bna denge.

To hm keyword ke bare me kaise sochege?Kaise best Keyword ko choose karege.

Keywords hammari successful SEO journey ka roadmap hai. Wo humme batate hai ki kaise hm apni destination tk pahuche.

Forbes me publish hue ek article ke hisab se,SEO khatm nahi hua hai aur na hi keyword research khatm hogi,ye hamesa hoti rahegi.

Jab ap is chiz ko samajh jayege ki audince ko kya chahiye,tb ap is game ke winner honge.

Apne aap se niche diye gaye questions puche:

1- Hm kya searvice aur products provide karte hai?

2- Meri target audience kaunse words search karti hai products & services search karne me

Jaise vo cements near me search karte hai ya building material near me.

3- Kaun si problems ko target kar ragha hu solve karne ke liye?

4- Wo kaun se questions hai jo jo ki wo online puchhana chahte hai?

5- Kis type kr keyword wo use kar rahe hai aur unme kya kya variations hai?

AGAR APKE PAS IN QUESTIONS KE ANSWERS HAI TO, AP EXPERT HAI KEYWORD RESEARCH ME!

Google Ad’s Keyword Planner

Ubersuggest

SEMrush

Hm apni keyword research ko aur extand kar sakte hai

1- Google k khud ka search bar’

2- Quora

3- Google search console me Page-level analysis.

4- Google se related searches.

5- Google trends

6- Apke customers

7- Social Media Groups and comments

Fresh Content ke liye Competitor’s ki strategy copy kar sakte hai.

• Ahrefs Content Gap
• SEMrush’s gap analysis
• SpyFu

Keyword research kewal ek rasta hai SEO ke jariye website me jyada se jyada Traffic aur leads earn karne ka.Baki sb depend karta hai apke landing page aur baki Sare factors pe.

ON PAGE SEO

“CONTENT IS THE KING”

Yaha tk ki paid media- advertising- sab kuch content pe depend karta hai.

Forbes me publish hue ek article e bataya ki content ek markter se jyada hai ,yaha tk ki paid media-advertising-sbkuch content pe depend karta hai.

Mai apse ye question puchata hu.

Kya ap chahege ki apka content kewal words se bhara hua group ho?

Content internet me kahi bhi paya ja sakt hai.h,hm ek achi quality ke bare me bat kar rshe hai,jo ki ekdum unique hai,wahi hume google me achhi ranking dila sakta hai.

Pahle website good quality ke keyword se bht high ranking pa leti thi but ab google  ab bht smart ho chuka hai aur wo ab AI (Artificial Intelligence) aur updates usko din par din bahut hi jyada smart kar de rahe hai.

Kuch experts ki bat mane to website ka content bahut jyada jaruri hai.

SEO industry me content sabse jyada matter karta hai.

INDEXING/ CRAWLING

SEO ek maha samandar. Usko Samjhane ke lie , SEO ke basic terms ane chahie, crawling and indexing do terms hote hai. Agar ap web world se familiar hai toh, Google crawling and indexing ka nam suna hoga.

Crawling kya hota hai?

Jaise ke chota bacha crawl kart hai fir vaise ek crawler hota hai Google ka jo sabhi website ke content ko track karta hai, unka content kis bare me hai.

Ye Process Google crawler karta hai. Jab hum red buckle shoes search karte hai, google crawler sari information lakho pages se information check karta hai fir apko results show karta hai aur isi ke according jiska content jyada acha hai usko rank kart deta hai.

Google crawler link to link ghoomta hai and web pages se data show karta hai.

Jb web crawler sbhi exist karne wali website me ghumta hai,Diye hue links ke jariye,wo un website me link ka use kar ke dusare pages ko discover karta hai.

Google software news sites aur existing sites me hue changes aur dead links me bhut syada attention deta hai.

Ye decide karte hai ki kon si sites ko crawl karna hai,har website/blog se kitni bar aur kitne pages lane hai.

Google apko crawling process ke overview ke liye search console or website master tool provide karta hai,analytics ki help se ap uske according apne page ko maintain kar sakte hai.

Ap “Robot.txt File” ko use kar ke crawl request kar sakte hai.

Facebook.com/robots.txt. Par facebook ki robot.txt file ko check kar sakte hai.

Yaha ek sample  robot.txt file hai rule 1 and rule 2 ke sath.

Rule #1 User-agent: “Googlebot” disallow:/nogooglebot/

Rule #2 User-agent:*Allow:/

Isko explain krta hu-

1-user-agent: “googlebot” https://example.com/nogooglebot/ name ke folder ko crawl nahi karega ,agar koi folder hai jise ap crawl nahi karwana chahte then ap is service ka fayada utha sakte hai.

2-use agent ko chhod kar google bot ko puri site ko crawl karna allow hai.

Yahi wajh hai ki hm site map banate hai,kyuki unme hamre blog/website ke sabhi link hote hai and google ke bot ka use hamari website/blog ko deeply dekhne ke liye kar sakte hai.

Sitemap kya hai?

Simple words me,sitemap ek XML file hai jo ki, apne personal page ke URL ki information hai,search engine crawler ke liye apki site me ye file easily search ki ja sakti hai.

Google, sites ke owners ko ye batane ke liye google search engine ya fir webmaster tool rpvide karta hai.

Wo is process ko manage kar sakte hai ,crawl ke liye request kar sakte hai and web crawler ko  command de sakte hai ki wo “Robots.txt” name ki file ka use kar ke ek certain webpage ko crawl na kare.

Sitemap kaise banaye?

https://www.wikihow.com/Create-a-Google-Sitemap

Ab indexing ki bat karte hai.

Hme index karne ki kya jarurt hai?

Kuch web pages me crawling karne ke bad ,results google ke index (.a, web search) par dal diye jate hai.

Isliye google search me webpages ko add karna  indexing hai.google search index me hjaro lakho page contain karta hai.

Ye Har book ke piche index section ki trah h yani , dekhe hue har ek word ka collection hai.

Search engine me high ranking ke liye website/blog ke main hisse ki hi indexing karwate hai.

Unnecessary archive jaise like, tag, categories aur sabhi useless pages ki indexing karne ki jarurt nahi hai.

UX SIGNALS

UX kya hai? User Experience.

SEO ki success ke liye hme UX me attention  deni kyu important hai?Lekin Hme apne user ke experiance ka kaise pata chalega?

Hm jitna sochate hai google usse kahi jyada smart hai,Ye ek AI Algorithm jise Rankbrain bolte hai,jo ki btata hai apki website users ko pasnd ati hai ya nahi?

Rankbrain,google ka tisara sbse important ranking  factor hai,google ne ise october 2015 me launch kia tha,ye UX ko search me sbse age leke aya?

Rankbrain ko jin matrix se chalaya jata hai,Wo hai-

1-Dwell time(website me spent kia gya average time)

2-Bounce rate (Hmari website ke visitors ka percentage jo ki,website ke ek page ko analyz kar wapis ho jate hai.)

3-Page per session

4-Organic CTR (Click through rate)

Ye matrics google ko btati hai ki visitors ne apke content ko pasnd kia ya nahi.

Google ka main aim  hota hai ki wo users ko quality content provide kare aur apka content itna detail hai ki user apki website me frequently visit karta hai then apka page ho sakta hai rank kar jaye.

Agar use experience bahut acha hai,Tb ap expect kar sakte ho ki  rankig ko bahut jyada boost kar sakti hai, Nahi to RankBrain apki website ko trash me fek dega.

UX and SEO ek dusre se belong karte hai,Google ki sari Updates better user experience par focused hoti hai.

Ab tak hmne bahut changes dekhe hai search engine page me,jaise ki  rich snipet,algorithm updates jo ki clearly btati hai ki UX google ke liye kitna important hai.

Digital marketer hone ke hisab se,mai kewal content aur keyword ke bare me hi nahi soch sakte jb SEO ki bat ho.Hme iske piche content aur contex ka bhi sochana padega.

Agar hmara content properly likha hua hai,headings,image tags,alt text,to hm already user experiance par kam kar rahe hai.

Kaise? Kyuki hmne already google ko define kar rakha hai, jaise ki “What is Digital Marketing” likhane par isko H1 tag me rakhege ,jo ki apne nice nahi kia hoga.

In common factors ko ek bar samajhte hai

Headings:

SEO field me sabhi koi headings aur tag ke bare me aware hai.

Lekin ye UX ko kaise effect karta hai? Blog aur website ka main topic heading tag me rakhte hai,jo ki content ki readability ko badhata hai aur hmari website ka content ache se stuctured rahta hai,jo ki visitors ko samajhane me asan hota hai,aur wo content ko ache se majah pata hai.

Kisi certain web page me crawling ho jane ke bad me,result google ke index me register ho jata hai.(i.e. Web search)

So indexing web page ko google search me add karta hai.Google search index Hajaro lakho pages ko rakhta hai.Bikul waise hi jaise ki books me index section hota hai, i.e. har ek word ka collection jo ki web page me dikhata hai,hm use index kar sakte hai.

Image Tags:

Ek image agr tags ko contain krti hai to wo usability ko improve krti, agr image load nahi ho rahi hai to required information provide kar deni chahiye,Hme ensure kar lena chahiye ki visitors similar experience mil pa raha hai ya nahi.

Page Copy Over 1000 Words

Jb bhi hum content creat kar rahe hote hai to page copy kam se kam hme 1000 words rakhne chahiye. Kyu? Kyuki ye show karta hai ki particular page me in-depth data hai aur users ke questions ko cover kia gya hai.

Page Speed

Hum humans bilkul bhi patience ni rakhte aur jab phones ki bat aye tb to bilkul bhi nahi.is liye koi bhi website load hone ke liye, 4 second se jyada nahi rukna chahata.

Website jitni jyada fast hogi,utna hi jyada experiance hoga.

Bonus tip:

Call-to-action Buttons:

Marketing Psychology ko use karte hue, aisie buttons create karne hai jo ki koi action define karte ho jaise Buy now or Signup.

In 4 words ko joda then,”Think like your user”

Mobile Friendliness:

According to an article published in Forbes. 2011 se, jitne log toothbrush rakhte hai usse jyada log phone rakhte hai.

Mobile ke din per din badhate ja rahe users ke hisab se ham samjh sakte hai ki ye bahut jyada important hai ki apki website mobile me kaisi dikhati hai? Specialy jb se google ne announce kia google ke recent switch to mobile-first index.

MOBILE SEO OPTIMIZATION KE LIYE YE VIDEO DEKHE:

ACCORDING to Hubspot,Best Mobile websites ki list. :

OFF PAGE SEO / OFF SITE SEO

Off page SEO name se kya meaning hai? Iska meaning ekdum clear hai,iske name ke according hi kuch aise actions jo ki web page ya website ke outside liye jate hai.off page SEO kewal links ke liye nahi hai, Ye usse bhi kahi jyada hai,Log jyadatar one page Optimization se start karte hai.

Off-site ranking factor users aur google search engine ko trust ko,popularity ko  badhati hai.

Ye factor tb kam kam karta hai jb hmare content ko internet me, koi reputed place me promote kia jata hai aur kewal tbhi jb content acha ho.

Kya Off-page SEO matter karta hai?

Jb google ke algorithm and ranking factors constantly improve hote  ja rahe ho aur samajhane me bhi tricky hite jaye tb off-page SEO se high rank karne ka bahut acha change hota hai.

Links and off-page SEO

Backlinks banana off-page SEO ka important part hota hai,search engine backlinks ko quality content guarantee ki tarah use karta hai,High-quality backlinks ke sath  website jyadatar jaldi rank karti hai.

Off-page SEO google ki najaro me reputation banana hai.

Natural Links jaise ki koi fashion blogger apne page me amazon ka link add kar de.

Manually banaye gaye links Ye planned links hote hai,ye direct users ko apni wesite me lane ya fir cutomers ko site tak pahuchane ke liye kia jata hai,

Self-Created links Ye links online directory, blog ke comment section jaisi different places me optimized anchor text ke sath paset kar diye jate hai.

Kuch khud ki acquire ki gai link building tactics hai, include black hat SEO but aware rahe yaha , apki website ko ban bhi kia ja sakta hai.

Jaise ki “word of mouth” is the best marketing strategy hai, jo ki koi bhi brand use kar sakta hai.

Off-page optimization kafi important hti hai jaise ki jb koi hmare blog ya website ko refer karta hai to, tb google ye authentic consider karta hai aur high ranking deta hai.

Rank high karne ke liye hme ,dusro ki website me link mil jaye wo bht effective hota ha.

Tools for Off-page SEO:

Lapaas Free SEO Audit

Check your SEO Score.

• Responsiveness
• Links
• Page speed
•  

Improve these:

• • Page Title
  • Meta Description
  • HTML Headings
  • Robot.txt
  • Sitemap
  • Favicon
  • Mobile Friendly Check
  • Image alt text

Ahref

Ye mere tools favorite tools mese ek hai jo ki help karta hai ,link opportunity ko identify karne ke liye.

• Apne competitor ki rank strategy check kar sakte hai.
• Apne competitor ke URL ko ko analyze kar sakte hai.
• Apne competitor ke top pages ko analyze kar sakte hai.
• Use Content Gap

Ye apko batayega ki ap kis keyword pe ranking nahi kar rahe hai.Pahle google rank page dikhata tha.

Lekin bad me google ne ye parameter, show karna band kar diya lekin ab SEO world Moz’s  DA and PA Matrics , Ahref’s DR, UR.

Ye kya hote hai?

DR and UR ke sath start  karte hai

Domain Rating(DR)–  Ye link ki popularity hoti hai, Ye search engine se kisi website me  organic traffic /result ane ki ability kitni hai uska andaja lagaya ja sakta hai.

Agar apka domain high “link popularity” me hai to low popularity wali domain se jyada valuable hoga.

Agar ise ek sath ek line me bolu to, unka trust score apki domain me transfer ho jayega.

URL Rating(UR)  Target webpage ke backlink, profile ke basis pe kisi specific webpage ko 0 to 100 numbers.External aur internal links dono hi URL rating ko calculate karne me important role play karta hai.

UR considers:

• LInks between pages
• Nofollow attribute-

Kya hai ye?Jo log mere Youtube video ke comment section me jake apne blog ke link comment karte hai aur unhe lagta hai ki unka UR increase ho jayega, ye nahi hoga q ki ye nofollow link hai.

Search website name: www.facebook.com

• Website ke DA, UR ko analyze karo aur uske keywords ko dekho.
• Backlinks: Good News!!
• Ap competitor’s ki website se backlinks bna sakte hai.

SEM rush

SEM rush links opportunities ko identify karne ke liye. mera second favorite tool hai.

SEM rush me 10 websites ko check kar sakte hai as a free trail.

Ye same hai Ahrefs ke jaise.

• Backlink bna sakte hai
• Competitor’s ke backlinks check kar skate hai.
• Unka DA/PA check kar sakte hai.
• Wo keywords jo ap use nahi kar rahe hai aur apke competitor use kar rahe hai.

Domain Authority (DA) ,Domain Rating ke jaise hai jiske Moz’ parameters DA and PA hai aur Ahref ke parameters UR aur DR hai.

PR , Page Authority ka parameter hai jo ki predict karta hai,kisi website ka koi specific page search engine me kitna ache se rank karega.

ECOMMERCE SEO

Ab Hm SEO ke bare me achi tarah se jan gaye hai aur ye bhi pta hai ki keyword research kaise karege. Aur kon kon se tools use karege.

Ye topic unke liye bahut jaruri hai jinka khud ka apna e-commerce store hai, ya fir jo ecommerce website banana chahte hai.

E-commerce website me SEO ki kya jarurt hai?

Kya apko pta hai ki e-commerce  store se kuch bhi buy karne se pahle log sbse pahle us chiz ke liye google me seatch karte hai.

Parts in E-commerce SEO

• Google Search Result
• Apne category se related keyword ko search karo.
• Keyword research
• Apni category ke keyword ko Amazon search,Google, semrush, ubbersuggest, Wikipedia. me kaise search kare.
• Infrastructure
• Amazon checkout steps
• Use psychology ko on page SEO me use karo.
• Free,Cheap,get off 99 rule, Best, Product ka comprehensive description ho.

E-commerce Products ke liye Keywords kaise dhundhe?

Keyword Research:

Amazon Search result- Amazon me jake apne gener se related keyword ko search karo, apko kafi sare suggestions show honge.

Quora:

Quora most popular sites mese ek hai, Jisme hme kisi bhi topic se related questions k answers ko jan sakte hai,ise bhi hm keyword research ke liye use kar sakte hai.

Soolve:

Ye awesome tools wali ek behtareen website hai,jo ki keyword suggestion results btata hai Google, Amazon, Wikipedia, Ask.com aur youtube ke searches se.

Amazing right?

GOOGLE RELATED SEARCH RESULTS

Best Keyword research tool Google!!

Apni category se related keyword ko google me search karo, aur google ke bottom me sare related keywords dikh jayege,Hm wireless headphones se realted keyword search karege.

Ye kuch keywords hai jo ki ap target kar sakte hai:

GOOGLE ANALYTICS

Keyword research ke liye google search engine ke bad ye sbse accurate rasta hai,go to google analytics->Behavior->Site Search

WIKIPEDIA

Google me search karo wireless headphones Wikipedia aur apko isse milte julte bahut sare keywords mil jayege.

Checkout Infrastructure:

Step1

Step 2

Step 3

Your Checkout system should not be more than three steps.

• Use terms like Free, Cheap, Get 10% OFF, etc.
• Make sure ki apne product ka comprehensive Description dia hua hai.

Jab ye selling pe aye to Psychology bahut important hoti hai. Log emotions me ake kharidate hai but logics ke sath justify kar lete hai.

PSYCHOLOGY KO USE KARKE KAISE APNI ONLINE SALE JO INCREASE KARE,USKE LIYE HMARA YE VIDEO DEKHE SAKTE HAI.

ASK FOR CUSTOMER REVIEWS

“A satisfied customer is the best marketing strategy of all”-Michek LeBoeuf, American Business Author.

Research ke basis, Ye observe kia gya ki 90% customers kuch bhi kharidne se pahle,reviews  ko jyada consider karte hai,Customer reviews ko sbsr jyada consider kia jata hai aur yahi sbse bada factor hai.

Apke sare efforts ek side aur customer reviews ek taraf.

GOOGLE OPERATORS & HOW TO USE TO THEM

OPERATOR #1: “-“ – Minus Operator.

Using this operator, ap kisi website ko search result se bahar kar skate hai.minus sign ka use kar ke ap un particular keyword ko hta sakte hai jiska nahi dekhna chahate hai.

Is case me, jo bhi content lapaas aur digital marketing ke name se hoga use show ni karega.

“Sahil khanna” OR “Digital Marketing ” OR “Youtuber”

Site: Operator:

Search site:sitename.com and you’ll see all the URLs Google has indexed.

Hm kisi bhi year ki specific post ko dekh sakte hai.

But ap agr site search karte hai to: Lapaas.com/2013, apko koi result nahi milega.

Agr hm sabhi existing facebook pages ko search karege, jo ki digital marketing ke hai

search -sitehttp:/www.facebook.com/”digital marketing”

Ye un students ke liye hai jinhe books ki pdf milne me mushkil hoti hai. Wo kewal type kare site:website.com filetype:pdf

Jb ye keyword research pe ata hai to, hm continuously other websites ko dekhte hai,ki kya compettition hai aur kaise links mil sakte hai dusri websites se jisse ki apna seo improve kar skte hai.

Iske liye hme just website ke name se pahle cache add karna hoga bs.

In case agr website down hoti hai to,cache memory ki help se ise dekh sakte hai.

Add cache: www.websitename.com

Add cache: www.lapaas.com

Ab hm janege ki guest post kaise find kare because ye abhi bhi backling banane ka sbse best tarika hai.

Type:inurl:”submit guest post”

But jb hame apni genre ki guest post dalni hogi tb kya?

Type: inurl: “submit guest post” or site: “submit guest post” “digital marketing’

VIDEO SEO

According to an article jo ki Forbes ne publish kia kia tha, 2019 tk apke web traffic se video traffic bahut bada ho jayega.

Kya ap abhi bhi blogging karne ki soch rahe hai? Bloggers sad na ho. I suggest ki wo vlogging bhi kare. Youtube ke ek statement k according, Video consumption grows 100% every year. EVERY YEAR.

Jio ki waje se, log mobile phones, laptop use karne lag gyie hai.

Digital technology bhot hi kum price pe available hai.

You can optimize your videos for Youtube and Google search.

Jb people Lapaas- Digital Marketing Institute and company search karege tb wo meri Youtube videos bhi dekh sakte hai.

You can check my Youtube Creator Series Playlist.

Ap meri Youtube Creator Series Playlist check kar sakte hai.

Blog post ki tarah, Video SEO me bhi me bhi ap kafi kuch kar sakte hai,video upload aur interaractive content banane aur uski ache views ane ki dua k alwa.

Apko chahiye ki different keywords ke around video ko optimize karwao,jo ki log youtube aur google me use karte hai.

Ye ekdum crystal crystal clear hai ki youtube video apko website ke SEO ko bahut speed se improve kar sakti hai bs logo ko apke home page me lake.

Kya apko pta hai jitni bhi calls mai digital marketing course ke liye  receive karta hu wo mostly youtube video marketing ke se hi ati hai.

Meri website ka 90% traffic Youtube se ata hai,Iska matlb most of the people youtube se mere institute ke bare me jante hai.

By adding videos to our landing pages,ye ek bahut bada role play karta hai website ke SEO ko improve karne me.

BLACK HAT SEO TECHNIQUES

Hm iske name se hi jan sakte hai ki ye kuch illegal type ki chiz hai.

Hm ise Jugad bhi bol sakte hai aur hm Indians cannot resist but find a way out.

Black Hat SEO same chiz hai jo ki hm Jugad me krte hai ki kaise eank badhaye aur apni reach ko kaise increase kare.Black Hat SEO puri tarah se search engine protocols ke against hota hai,search results me rahnk high karne ke liye iska use kia jata hai.

Iska use karne se search engine apki website ko panalized kar sakta hai.aur apki kari karai sari mehnat kharab ho sakti hai.

Kuch traps btata hu apko jinme kabhi bhi apko nahi fasna chahiye-

Keyword stuffing

By the way,ye idea koi bura nahi hai, kaisa hoga agr hm apna focused keywords ko again and again use karenge to? Ap penalized ho sakte hai because of Google Panda(Google ka Algorithm)

Over-Optimized Alt Description

Alt Description section me Keywords dalna. Internal image me anchor text dalna.apko apni website ke content ko properly dalna chahiye jo ki ache se arranged ho aur uska koi matlb ho.

Kewal website ko rank karwane ke liye apna sense na khona.

Jaise ki ap apne blog me koi article likhte hai jo ki newly opened restaurant ke bare me hai aur ap apni website me logo ko recommend karna chahate hai.

Mai apko recommend karunga ki kaise ap anchor text ko use kare.

Recommended :

If you’d like Chinese food, we have a new range of Chinese dishes; do check them all out at DosaUnlimited. In Rohini.

Not recommended:

If you’d like Chinese food, we have a new range of Chinese dishes; do check them all out at Dosaunlimited in rohini.

Makes sense?

Hidden Text and links

Font ka color change kr dena ya fir fonts ko invisible kar dene se ap link building kar ke ranking high jar sajte hai to ye ab possible nahi hai, Google sab in sb tactics ko samajh lia hai jaise ki background aur font ka color same rakhna, font ka size 0 kar dena aur kuch beginners abhi bhi sochte hai ki ye kam karta hai.

Comments on Blog

Apne bht sare blogs ke comment section me dekha hoga jaise ki maine niche picture me dikhaya hai aur mai inko bilkul karne se mana karuga aur ye spam jaisa hi hai aur ye ab bilkul bhi kam nahi karta kyuki google ne apna algorithm update kar lia hai aur ye sb ab easly smjh jata hai.

Structured Data Snippet

Ye meri favorite black hat technique hai aur ise maine kai bar apne kai sare clients ke sath use kia hai aur maine 10% ka increase CTR me dekha hai, so mai ise highly recommend karuga.

Link Farms

Bahut sari website bana lena kewal links building ke liye jise mai bilkul recommend nahi karta hu.isse acha hai ki ap dusri websites me guest post kare aur usme liks dal de.jo ki kafi helpful hoga ranking ke liye.

Private Blog Networks

A private Blog network is a collection of websites used especially in link building. We can call it a kind of link farms because their aim is to create backlinks. Every PBN sites are linked with the site we want to boost in the search engine.

.

Content Automation

Ha marketi me is type ke kuch tools market me hai jo ki hmare diye hue keywords ko use kar ke content bna dega. Ye bhi Black Hat SEO ka part hota hai.

SEO Tips

SEO ke bare me sb kuch batane ke bad mai apko Updated SEO tricks ke bare me btauga, kyuki google lgaatar apne algorithm ko use karta rahta hai.

Don’t worry hm milke isko face karenge. Honestly btaau to is fact se deny nahi karunga ki google pe blindly trust kar lena chahiye jb wo apne algorithm me new updates laye.

Log bahut confused hai q ki google ne sari purani SEO techniques ko khatam kar dia hai, aur jo bhi bachi hai wo unaffected hai.

Let’s start with tricks of SEO 2019

Content is the king

Mai hmesa apni vides me kahta hu ki aisa likho ki visitors khud ko bina padhe rok hi na paye.-Sahil Khanna

SEO 2019: WITH ENGLISH SUBTITLES

“ CREATE CONTENT FOR YOUR VISITORS THAN FOR CRAWLER”

Consistency in Branding

Ye matter nahi karta ki apka content kitna jyada khas hai,apki online presence ke liye brand awareness vital hai.apko branding me consistent rahna hoga. Mera youtube channel : Intellectual Indies mujhe khud ki branding karne ka rasta hai, ek bar jb apki branding strategy achi hogi to google apki brand image ko notice karega aur results dega apki niche ke according. Is liye branding vital factor hai SEO 2019 me.

BEST UI/UX Signal

Hm pahle hi UI/UX ki importance ke bare me padh chuke hai, agr apne is technique ko ignore kar dia hai to ye apki bahut badi galti hai in SEO 2019.

Kewal 15 seconds lagta hai kisi visiter ko kisi website ko judge karne me.Google ek daily soap serial ki tarh hai, jisme apko nahi pta hota age kya hone ja raha hai.

Mobile Page Optimisation

Mobile optimize website ek bahut bada factor hone ja raha hai SEO me.mai sabhi websites ko recommend karuga ki wo mobile optimize ho is liye mobile optimization me jyada se jyada attention de. Ye future ke liye golden factor hone wala hai.

HERE IS A VIDEO ON MOBILE PAGE OPTIMIZATION

 

Improve Website Speed by Developing Responsive Pages

4G aur 5G ke era me hm sabhi fast website hi expect karte hai,

Log har chiz se jyada jaise apna phone use kr rahe hai,usse pta lagta hai logo me kitna jyada patience ki kami hai. So hme kya karna chahiye?

Website ki speed me kam karna chahiye aur unhe bilkul bhi intjar nahi karne dena chahiye. Aur hm kaise ye kar sakte hai?

Compress photos and use good hosting service, mai kabhi bhi heavy videos ka use nahi karta na hi photo slider ka.

Voice Search Optimisation

Okay google ? will you marry me? Kidding:

Isme koi sochne wali bat nahin hai ki India me log q  google assistance seaise questions puchate hai.

AI pe google bahut jyada kam kar raha hai aur jiske liye usne apne search engine ko AI intigrated kar dia hai. Using rank brain wo accurate results de rahe hai jo ki pahle kabhi nahi hota tha. Ab hm kaise ise optimize kare? Long tail keywords ka use kare kyuki short tail keyword utne jyada effective nahi hai. Jaise ki Okay Google? Tell me about the 7th  trick?

Social Shares

We don’t need to introduce social media right?

And it is a proven fact that Social shares are an important factor when it comes to ranking.

If your content is famous across social media then it is possible that Google will rank you in the top results.

Which tips are you going to use first your website?

Are you going to work on UI/UX of your website or mobile optimization? Or are you going to optimize voice search?

After reading this guide, how are you going to use SEO?

Let me know in the comment section.

GOOGLE UPDATES : 2019 – 2000

2019 GOOGLE UPDATES

Google announced a “Core” Update and confirming that it was the third major update. Although there are no specific details regarding this update. MozCast reached101.2°F, below March 1st temperatures. MozCast is a weather report showing frequent changes in the Google algorithm according to Moz.com.

Anonymous Update  —  February 6, 2019

Tracking tools detected fluctuation in the ranking with Mozcast reaching 103.4°F.Google Search Ranking Algorithm Update Happening Today? (SER)

19-result SERPs  —  March 1, 2019

Google showed pages with upto 19 organic results and Mozcast reached 108.2°F,but it’s not confirmed yet though how much of this was due to the boost in the organic results.

March 2019 Core Update  —  March 12, 2019

Google confirmed a “core” update, third major core update. Mozcast hit the peak at 101.2°F. No more specific details are shared.

Deindexing Bug  —  April 5, 2019

2018 GOOGLE UPDATES

Anonymous Update  —  November 29, 2018

Mozcast hit the bar at 103.1°F, and tracking tools indicated high fluctuation in algorithm flux. Google haven’t announced or confirmed it yet.

Anonymous Google Update  —  October 15, 2018

Mozcast reached 109.7°F, and heavy algorithm changes were observed. Although no confirmation from the google.

Anonymous Google Update  —  September 10, 2018

Mozcast hit the bar 107.6°F, and webmaster and other tracking tools chatter around an update spiked, but google haven’t confirmed it yet.

“Medic” Google Update  —  August 1, 2018

Google declared the news of a new algorithm update, “with wide reports of massive impact. This update affected sites in the health and wellness vertical.

Chrome Security Warnings (Full Site)  —  July 24, 2018

All the websites that don’t have HTTPS were declared unsecure by Chrome 68. The changes rolled out on 24 july, but rely on users installing the latest chrome version.

Anonymous Google Update  —  July 21, 2018

Tracking tools detected heavy fluctuation in ranking, but Google haven’t confirmed this update yet. Mozcast hit the bar at 114°F.

Mobile Speed Update  —  July 9, 2018

Google announced that Mobile pages speed will be a ranking factor for mobile results. All the slow mobile pages were  affected by this update.

Video Carousels  —  June 14, 2018

All the videos were moved from organic-like results with thumbnails into a dedicated video carousel, causing a sudden change in the results.

Google moved the videos from organic-like results with thumbnails into a dedicated video carousel, causing a shake-up in results that were previously tracked as organic. Google announced a “Core” Update and confirming that it was the third major update. Although there are no specific details regarding this update. MozCast reached101.2°F, below March 1st temperatures. MozCast is a weather report showing frequent changes in the Google algorithm according to Moz.com.

19-result SERPs  —  March 1, 2018

Google showed pages with upto 19 organic results and Mozcast reached 108.2°F,but it’s not confirmed yet though how much of this was due to the boost in the organic results.

Anonymous Update  —  February 6, 2018

Tracking tools detected fluctuation in the ranking with Mozcast reaching 103.4°F.Google Search Ranking Algorithm Update Happening Today? (SER)

Anonymous Update  —  May 23, 2018

Webmaster chatter and tracking tools showed heavy activity, but Google haven’t confirmed it yet.

Snippet Length Drop  —  May 13, 2018

After setting the limit of display snippets upto 3000+ Characters, Google changes the snippet to the former limit( about 150-160 characters).

Anonymous Google Core Update  —  April 17, 2018

Mozcase showed fluctuation in it’s algorithm on April 17 for over a week. Although google haven’t named it.

Mobile-First Index Roll-out  —  March 26, 2018

Google declared the mobile first index roll-out after a year and a half of careful experimentation and testing. Google confirmed that they are migrating websites that follows the best practices for mobile-first indexing.

Zero-result SERP Test  —  March 14, 2018

Google Started showing zero organic results and a “show all results” button.

“Brackets” Core Update  —  March 8, 2018

Google confirmed this update on march 7^th 2018 and spiked as early as march 4^th, and so on. Name was given by Glenn Gabe; no details were provided by Google.

Anonymous GoogleUpdate  —  February 20, 2018

This algorithm update haven’t been confirmed by google and rankings showed a sudden spike.

2017 GOOGLE UPDATES

 

“Maccabees” Update – December 14, 2017

Barry Schwartz named it Maccabees although google haven’t confirmed it yet.

Snippet Length Increase  —  November 30, 2017

In this Update, Google updated the limit of Meta Description from 155 to 300.

Anonymous Core Update —  November 14, 2017

Tracking tools detected a change in it’s algorithm although Google haven’t confirmed it .

Snippet Bubble Drop  —  October 27, 2017

In this update, google added many panels for terms like “travel”, “toilet”, “web design”, etc). and Snippet bubble drop

Chrome Security Warnings —  October 17, 2017

After the launch of Google 62, Google started warning visitors to sites with unsecured forms. This was an important update in terms of HTTP.

Anonymous Google Update – September 27, 2017

Tracking tools spotted increase in flux starting around September 25^th, which seemed to spike on the 27^th. No announcement from Google.

Google Jobs Portal  —  June 20, 2017

Google launched their own jobs portal. These results were taken from the major providers including big leaders like linkedin, Monster, Glassdoor, and CareerBuilder.

Anonymous Google Update  —  May 17, 2017

Mozcast and other tracking tools tracked a high algorithm flux that may not have settled down for months.

• Google Algorithm Update May 17

Google Tops 50% HTTPS  —  April 16, 2017

In April 16, Google showed half results of page-1 as secured/HTTPS.

“Fred” – March 8, 2017

According to rumours, This was the major update in the SEO community, GaryIllyes referred it as Fred update although it was a joke.

Anonymous Google Update—  February 1, 2017

Google haven’t confirmed this update but anecdotal evidence suggests at least two updates.

Intrusive Interstitial Penalty  —  January 10, 2017

In this update Google penalised pop-ups ads because that might have damaged mobile user experience. Although Google warned everyone before 5 months. Mozcast hit the bar from jan 10-11.

2016 GOOGLE CORE UPDATES

Anonymous Google Core Update  —  December 14, 2016

Webmaster and other tracking tools showed massive flux around December 14-25 although no confirmation from google’s side. Mozcast temperature reached 109°F.

Anonymous Update  —  November 10, 2016

Mozcast detected a major (106°)raise on November 10^th and another on the 18^th. Google has not confirmed this yet. It’s not clear whether this update was a core ranking update or mobile-first index tested, or both? No one knows.

Penguin 4.0, Phase 2  —  October 6, 2016

Second part of Penguine 4.0 was the opposite of Penguin 4.0 Phase 1 Update. What was the update of Penguin 4.0 phase 1? Read it below.

Penguin 4.0, Phase 1  —  September 27, 2016

Penguin 4.0 Phase 1 was confirmed by Google on September 22-23 that they will devalue the bad links instead of penalizing websites.

Penguin 4.0 Announcement  —  September 23, 2016

Google finally announced Gentler algorithm after 2 years of announcement. It’s impact was small but it was revealed that the Penguin 4.0 update was unusually long and multi-phase.

Image/Universal Drop  —  September 13, 2016

Mozcast broke the record 111° temperature and a 50% drop in the search engine result page.

“Possum”  —  September 1, 2016

Thi update highly affected local SEO community although google hasn’t confirmed this update. Mozcast reached an extreme temperature of 108° and heavily affected organice results.

Mobile-friendly 2  —  May 12, 2016

Just after releasing the mobile friendly pages update, google announced another ranking signal boost to benefit mobile-friendly websites.

Anonymous Google Update  —  May 10, 2016

Google hasn’t confirmed this update but webmaster tools and other tracking tools showed a change in algorithm activity.

AdWords Shake-up  —  February 23, 2016

On this date, google made huge changes to Adwords, removing the right column ads entirely and having only 4 top-ad blocks on many commercial searches.

Anonymous Google Update  —  January 8, 2016

Mozcast and other tracking tools showed large changes in the ranking which was later confirmed by google as a “Core algo update”. Although it was confirmed that this was not the penguin update.

2015 GOOGLE UPDATES

RankBrain*  —  October 26, 2015

Google made a huge announcement that machine learning is a pivotal part of their algorithm and mentioned as the 3^rd ranking factor.

Panda 4.2 (#28)  —  July 17, 2015

Google announced that panda 4.2 will be released shortly. Everything about Panda 4.2

The Quality Update  —  May 3, 2015

Originally called Phantom 2, google confirms change in the algorithm impacting quality signals. Google didn’t reveal much about it.

Mobile Update AKA “Mobilegeddon”  —  April 22, 2015

Google made an announcement that mobile rankings would be different for mobile-friendly sites starting on April 21^st.

Anonymous Google Update  —  February 4, 2015

Webmaster tools and other tracking tools showed major flux in Google SERPs. Although google hasn’t confirmed this update.

2014 GOOGLE UPDATES

Pigeon expands(UK,CA,AU) – December 22,2014

An Update called “Pigeon” which affected local results in UK, Canada & Australia.

Penguin Everflux  —  December 10, 2014

Continuous updates were noticed.

Pirate 2.0  —  October 21, 2014

After two years of original DMCA/”Pirate” update, Google launched an update to conquer digital media piracy. This update caused the high drops in ranking of small group of sites.

Penguin 3.0  —  October 17, 2014

Google launched a Penguin refresh update after previous Penguin Update(2.1). Update was small though but wasn’t a new Penguin algorithm. Time isn’t clear of the update but google confirmed that it was out over “weeks”.

“In The News” Box  —  October 1, 2014

Google made some changes in the news box results but later on confirmed that they had expanded news links to a larger set of sites and news results presence in SERPs also spiked.

Panda 4.1 (#27)  —  September 23, 2014

Google confirmed the Panda 4.1 Update. According to news, it was found that 3-5% of queries were affected.

Authorship Removed  —  August 28, 2014

Google made an announcement that authorship markup will be removed. By Authorship I mean this:

—-image—

HTTPS/SSL Update  —  August 6, 2014

Google made an announcement that they would give preference to secure sites and it would provide a ranking boost.

Pigeon  —  July 24, 2014

Google made some changes in the local seo which will alter the local results and will change the way they handle and interpret location cues.

Authorship Photo Drop  —  June 28, 2014

John Mueller- Senior Webmaster Trends Analyst made a huge announcement that google would eliminate all authorship photos from the search results.

Payday Loan 3.0  —  June 12, 2014

A Major update after Payday Loan 2.0 anti-spam, google announced  that 2.0 target specific sites, While Payday 3.0 target spammy sites.

Panda 4.0 (#26)  —  May 19, 2014

This update affected 7.5% of English-language queries.

Payday Loan 2.0  —  May 16, 2014

Google updated the Payday Loan algorithm and it’s target was spammy queries.

Unnamed Update  —  March 24, 2014

This update wasn’t confirmed by google though but many changes in ranking were observed.

Page Layout #3  —  February 6, 2014

This Update “page layout” penalizes sites with too many ads above the fold.

2013 GOOGLE UPDATES

Authorship Shake-up  —  December 19, 2013

As announced by Matt Cutts that authorship markup will disappear from the search results( roughly 15% of queries)

Unnamed Update  —  December 17, 2013

Google didn’t confirm this update, suggesting that they avoid updates during holidays. But Mozcast noticed some rise in Partial-March Domains(PMD’s)

Unnamed Update  —  November 14, 2013

Google webmaster tools and other tracking tools observed unusual activities, that occurred with the news of DNS errors in Google Webmaster tools.

Penguin 2.1 (#5)  —  October 4, 2013

In this month, Google confirmed another Penguin Update. Being called Penguin 2.1 Spam filtering update, it’s impact was moderate.

Hummingbird  —  August 20, 2013

Google confirmed that “Hummingbird” update came a month earlier and update was compared with Caffeine “search architecture upgrade” as it was considered the major update since 2001 update(caffeine) which focussed more on improving the indexing of information.

In-depth Articles  —  August 6, 2013

Google added this new update which was more focussed on in-depth articles, more concerned towards long-form content.

Unnamed Update  —  July 26, 2013

Google hasn’t confirmed this update but Mozcast tracking tools tracked a large spike (105° F).

Knowledge Graph Expansion  —  July 19, 2013

Queries with Knowledge graph(KG) was expanded by more than half(+50.4%).

—image—

Panda Recovery  —  July 18, 2013

Google announced a Panda update, this update may have “softened” the penalties of Panda.

Multi-Week Update  —  June 27, 2013

Matt Cutts announced an algorithm update on 12^th June via Twitter. Although update is unclear but massive changes in ranking were seen.

“Payday Loan” Update  —  June 11, 2013

Google announced an alogirthm update on targeting spammy content specially payday loans and porn.

Panda Dance  —  June 11, 2013

Matt Cutts made an announcement at SMX advanced, confirming that Panda update rolled out monthly over 10 day out of 30 days.

Penguin 2.0 (#4)  —  May 22, 2013

Changes were unclear of this update but 4^th Penguin Update brought only some moderate impact and was targeted to the page level.

Domain Crowding  —  May 21, 2013

This Update was released to control domain crowding deep in the Search results page probably pages 2+.

“Phantom”  —  May 9, 2013

This update named “Phantom” wasn’t confirmed by Google though, Impact of this update was mild, many sites reported traffic loss.

Panda #25  —  March 14, 2013

Matt Cutts announced this Panda Update #25 that this will be the last update before update was modified into the core algorithm.

Panda #24  —  January 22, 2013

Google confirmed it’s the first Update of the year 2013, suggesting that 1.2% of queries affected.

2012 GOOGLE UPDATES

Panda #23  —  December 21, 2012

Update confirmed by Google.

Google called thi update “refresh”, impacting 1.3% of English queries. Update has a higher impact than Pandas #21 and #22.

Knowledge Graph Expansion  —  December 4, 2012

Update confirmed by Google, In this Update, Knowledge Graph functionality to non-english queries, including Spanish, French, German, Portuguese, Japanese, Russian, Italian was added by Google.

Panda #22  —  November 21, 2012

Update Confirmed by Google, Although this update has no name, and update appears to  have been data-only.

Panda #21  —  November 5, 2012

Update Confirmed by Google

This update reported to be smaller, officially impacting 1.1% of English Queries.

Page Layout #2  —  October 9, 2012

Update confirmed by Google

This update Pages with too many ads above the fold. It’s unclear whether this was an algorithm Change or a Panda style Data refresh.

Penguin #3  —  October 5, 2012

Update Confirmed by Google

Google release a minor Penguin Data Update which impacted “0.3%” of queries. This update was similar to Panda.

August/September 65-Pack  —  October 4, 2012

Update Confirmed by Google

Google Published their monthly list of Search highlights. 65 Updates which included 7-result SERPs, knowledge Graph expansion, updates to how “page quality” is calculated and changes to how local results are determined.

Panda #20  —  September 27, 2012

Update confirmed by Google

Overlapping the EMD(exact-match domain) update, Panda update rolled out and affected 2.4% of queries.

Exact-Match Domain (EMD) Update  —  September 27, 2012

Update Confirmed by Google

Google announced their exact match domains which led to large-scale devaluation, reducing the presence of EMDs in the Mozcase data set by over 10%.

Panda 3.9.2 (#19)  —  September 18, 2012

Update Confirmed by Google

Google updated the Panda, which appears to have been data-only. Ranking flux was moderate.

Panda 3.9.1 (#18)  —  August 20, 2012

Update Confirmed by Google

Another Panda data update, although impact seemed to be fairly small, this new update was called 3.9.1

7-Result SERPs  —  August 14, 2012

Update Confirmed by Google

Google made some changes in the Top 10, limited it to 7 results for many queries.

June/July 86-Pack  —  August 10, 2012

Update Confirmed by Google

Major updates including panda data and algorithm refreshes, an improved rank-ordering function(?) a ranking boost for “trusted sources”

DMCA Penalty (“Pirate”)  —  August 10, 2012

Update Confirmed by Google

Google made an announcement that they would penalize the sites with repeative copyright violations via DMCA takedown requests.

Panda 3.9 (#17)  —  July 24, 2012

Update Confirmed by Google

Month later, Google rolled out a new update which cause fluctuation in rankings for 5-6 days. 1% of their queries were impacted.

Link Warnings  —  July 19, 2012

Not Confirmed by Google

Google send a umpteen unnatural link warnings via Google Webmaster Tools.

Panda 3.8 (#16)  —  June 25, 2012

Update Confirmed by Google

This update appeared to be data only( no change in the algorithm )

Panda 3.7 (#15)  —  June 8, 2012

Update Confirmed by Google

Google announced another Panda data update, claiming less than 1% of queries were affected.

May 39-Pack  —  June 7, 2012

Update Confirmed by Google

Major changes including Penguin Improvement, and change in title, snippet rewriting, better link-scheme detection.

Penguin 1.1 (#2)  —  May 25, 2012

Update Confirmed by Google

Google rolled out its first targeted data upate afte the Penguin alogorithm update.

Knowledge Graph  —  May 16, 2012

Update Confirmed by Google

Google stared displaying Knowledge Graph, a SERP- integrated display providing supplemental object about specific places, people and things.

April 52-Pack  —  May 4, 2012

Update Confirmed by Google

Google published around 52 Updates in April, which included changes that were tied to the “Penguin” Update and also included 15% larger “base” index, improved pagination handling and no of updates to sitelinks.

Panda 3.6 (#14)  —  April 27, 2012

Update Confirmed by Google

Implication of this update were unclear, it seems impact was small and it came after Panda 3.5

Penguin  —  April 24, 2012

Update Confirmed by Google

Google finally announced “webspam Update”, which was soon after dubbed “Penguin”. Included no. of increased spam factors, keyword stuffing, impacted an estimated 3.1% of English Queries.

Panda 3.5 (#13)  —  April 19, 2012

Update Confirmed by Google

Mix of changes which were difficult to measure, but it appears to have a fairly routing update with minimal impact.

Parked Domain Bug  —  April 16, 2012

Update Confirmed by Google

Google confirmed that a data error had caused some domains to be appeare as parked domains.

March 50-Pack  —  April 3, 2012

Update Confirmed by Google

This update included Confirmation of Panda 3.4, some changes to anchor-tex “scoring”, updates to image search, and changes to how queries with local intent are interpreted.

Panda 3.4 (#12)  —  March 23, 2012

Update Confirmed by Google

Another Panda Update, There were some publics statements which estimated that Panda 3.4 impacted about 1.6% of search results.

Search Quality Video  —  March 12, 2012

Update not confirmed by Google

Google published a rare peek into a search quality meeting.

Venice  —  February 27, 2012

Update Confirmed by Google

Google mentioned “venice” and update was more aggressive towars local organic results and more tightly integrate local search data.

February 40-Pack (2)  —  February 27, 2012

Update Confirmed by Google

Google published a second set of “search quality highlights” including multiple image-search updates, multiple freshness updates.

Panda 3.3 (#11)  —  February 27, 2012

Update Confirmed by Google

This update came after 1 year of anniversary of Panda, another post flux Panda Update.

February 17-Pack  —  February 3, 2012

Update Confirmed by Google

Google announced another round of search quality highlights total 17. Related to speed, spell-checking etc.

Ads Above The Fold  —  January 19, 2012

Update Confirmed by Google

Google Updated their page layout algorithms to devaluate the sites with too much ad-space above the “fold”. Although that update has no official name, it was referred as “Top Heavy” by some SEOs.

Panda 3.2 (#10)  —  January 18, 2012

Update Confirmed by Google

It is unclear how this fit into the “Panda Flux” scheme of more frequent data updates.

Search + Your World  —  January 10, 2012

Update confirmed by Google

Google confirmed a radical shift in personalization – aggressively pushing Google + social data and user profiles into SERPs, also added a new, prominent toggle button to shut off personalization.

January 30-Pack  —  January 5, 2012

Update Confirmed by Google

Google made 30 changes over the previous month, which includes image-search landing-page quality detection, more site-links, more rich snippets, and related-query improvements.

2010 GOOGLE UPDATES

December 10-Pack  —  December 1, 2011

Update Confirmed by Google

Google announced set of 10 updates, updates related query refinements, parked domain detection, blog search freshness, and image search freshness.

Panda 3.1 (#9)  —  November 18, 2011

Update Confirmed by Google

Google entered a period of “Panda Flux” where updates started to happen more frequently and were relatively minor. Some called it 11/18 udpate 3.1, even there is no 3.0

10-Pack of Updates  —  November 14, 2011

Update Confirmed by Google

Matt Cutts released a post with 10 recent algorithm updates, and it wasn’t clear what the timeline was, most were small updates.

Freshness Update  —  November 3, 2011

Update Confirmed by Google

Google announced an alogorithm change rewarding freshness and it would impact upto 35% of Queries. This affected time sensitive results, but signaled a much stronger focus on recent content.

Query Encryption  —  October 18, 2011

Update Confirmed by Google

Google announced they would be encrypting search queries for privacy reasons.

Panda “Flux” (#8)  —  October 5, 2011

Update Confirmed by Google

Matt Cutts announced on twitter: “Expect Panda-related flux in the next few weeks”

 Panda 2.5 (#7)  —  September 28, 2011

Update Confirmed by Google

After more than one month, Google came with another Panda update, details were unclear, but some reported large-scale losses.

516 Algo Updates  —  September 21, 2011

Update Confirmed by Google

Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. They tested more than 13,00 updates.

Pagination Elements  —  September 15, 2011

Update Confirmed by Google

To help fix crawl and duplication problems created by Pagination. Google introduced rel=”next” and rel=”prev” link attributes. Google also improved automatic consolidation and canonicalization for “View All” Pages.

Expanded Site links  —  August 16, 2011

Update Confirmed by Google

Google came with expanded site-links, most often for brand queries. At first, these were 12 Packs, but it appeared to limit the expanded site-links to 6 shortly after the roll-out.

Panda 2.4 (#6)  —  August 12, 2011

Update Confirmed by Google

Google updated Panda internationally, both for English-language queries globally and non-English queries except for Chinese, Japanese, and Korean. This impacted 6-9% of queries in affected countries.

Panda 2.3 (#5)  —  July 23, 2011

Update Confirmed by Google

Google webmaster suggested that Google has come out with an another update. Although it is unclear whether new factors were introduced, or this was simply an update to the Panda data and ranking factors.

 Google+  —  June 28, 2011

Update Confirmed by Google

Google launched a series attack on Facebook with Google +. Google + was based on sharing content and was integrated into products like Gmail. Within 2 weeks, Google + reache 10M users.

Panda 2.2 (#4)  —  June 21, 2011

Update Confirmed by Google

Version 2.2 was officially launched, Panda update occurred separately from the main index and not in real-time.

Schema.org  —  June 2, 2011

Update Confirmed by Google

Yahoo, Google and Microsoft announced support for a consolidated approach to structured data. They also created a number of new “schemas” in an apparent bid to move toward even richer search results.

Panda 2.1 (#3)  —  May 9, 2011

Update Confirmed by Google

Google came out with another round of changes, seemed to be minor one.

Panda 2.0 (#2)  —  April 11, 2011

Update Confirmed by Google

Google came out with another update to all English Worldwide – not just limited to English –speaking countries. New signals were integrated including data of site users blocked via SERPs.

The +1 Button  —  March 30, 2011

Update Confirmed by Google

Google launched + 1 button as a response to competition by major social sites, including Facebook and Twitter.

Ps: In 2019, Google removed the +1 button and that’s how Google Plus vanished.

 Panda/Farmer  —  February 23, 2011

Update Confirmed by Google

This Update affected upto 12% of search results. Panda seemed to crack down on thin content, websites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months in April 2011.

Attribution Update  —  January 28, 2011

Update Confirmed by Google

Google came with an update to help better sort out content attribution and stop scrapers.  This affected 2% of queries.

Overstock.com Penalty  —  January 1, 2011

Update Unconfirmed by Google

In a public outing of shady SEO Practices by Overstock.com resulted in a very public Google penalty. JC Penney was hit with a penalty in Feb for similar bad behavior.

2010 GOOGLE UPDATE

Negative Reviews  —  December 1, 2010

Update Confirmed by Google

After an expose in New York time, Regarding how an e-commerce site DecorMyEyes was ranking based on Negative reviews, Google made a rare move and adjusted the algorithm to target sites using similar tactics.

Social Signals  —  December 1, 2010

Update unconfirmed by Google

Google, Bing confirmed that they use Social signals in determining ranking which included data from twitter, Facebook. Matt Cutts confirmed that this was a new development for Google.

Instant Previews  —  November 1, 2010

Update Confirmed by Google

A Magnifying glass icon appeared on Google search results, allowing search visitors to quickly view a preview of landing pages directly from SERPs. This renewd a focus for Google on landing page quality, design.

Google Instant  —  September 1, 2010

Update Confirmed by Google

Google Instant launched, displaying search results as a query was being typed. SEOs everywhere nearly spontaneously combusted, only to realize that the impact was small.

Brand Update  —  August 1, 2010

Update Unconfirmed by Google

Google started allowing same domain to appear multiple times on a Search Engine Result Page, they were limited to 1-2 listings.

Caffeine (Rollout)  —  June 1, 2010

Update unconfirmed by Google

Google came out with the Caffeine infrastructure. This not only Boosted Google’s raw speed, but integrated crawling and indexation much more tightly, resulting in (according to Google) a 50% fresher index.

May Day  —  May 1, 2010

Update Confirmed by Google

Webmaster Noticed some changes in their long-tail traffic. Matt cuts confirmed that this is due to an algorithm update impacting the long tail. Websites with large-scaled thin content seemed to be hit especially hard.

Google Places  —  April 1, 2010

Update Confirmed by Google

Places Pages were rolled out in sept 2009, were a part of Google Maps. This update rebrande the Local Business Center, integrated Places Pages more closely with local search results and also included new way of advertising options.

2009 GOOGLE UPDATE

Real-time Search  —  December 1, 2009

Update Confirmed by Google

This was for Twitter feeds, Google news, Newly indexed content, and a number of other sources were integrated into a real-time feed on some SERPs.

Caffeine (Preview)  —  August 1, 2009

Update unconfirmed by Google

There were massive infrastructure change, mainly speed crawling, integrating indexation and ranking in nearly real-time.

Vince  —  February 1, 2009

Update unconfirmed by Google

Matt cuts called Vince a minor Change but SEOs reported this as a major update change

 Rel-canonical Tag  —  February 1, 2009

Update confirmed by Google

Microsoft, Google and Yahoo jointly announced support for the canonical tag Which allowed Webmaster to send send canonicalization signals to search bots withough having an impact on human visitors.

2008 GOOGLE UPDATE

Google Suggest  —  August 1, 2008

Update Confirmed by Google

A Major change in the logo and a box Home Page, displaying suggested searches in a dropdown below the search box section and would later go to Power Google Instant.

Dewey  —  April 1, 2008

Update Confirmed by Google

Some SEOs suspected that Google was pushing its own internal properties, including Google Books, but evidence was limited. A Large scale shuffle seemed to occur.

2007 GOOGLE UPDATE

Buffy  —  June 1, 2007

Update unconfirmed by Google

In honor of Vanessa Fox leaving Google , Update called “Buffy” was christened. Matt Cutts suggested that Buffy was just an accumulation of smaller changes.

Universal Search  —  May 1, 2007

Update Confirmed by Google

Google integrated traditional search results with News, Video, Images, Local and other verticals. 10 SERPs were dead.

2006 GOOGLE UPDATE

False Alarm  —  December 1, 2006

Update Unconfirmed by Google

There were rumours about an update in December, along with some major update changes but google did not confirm it.

Supplemental Update  —  November 1, 2006

Update unconfirmed by Google

Google seemed to make some changes in 2006 to the supplemental index and how filtered pages were treated.

2005 GOOGLE UPDATE

Big Daddy  —  December 1, 2005

Update confirmed by Google

Bid Daddy was an infrastructure update just like caffeine and it changed the way Google Handled URL canonicalization, redirects 301/302.

Google Local/Maps  —  October 1, 2005

Update Confirmed by Google

Google encouraged the Businesses to update their information, Google merged its Maps data into LBC, in a move that would eventually drive various no. of changes in Local SEO.

Jagger  —  October 1, 2005

Update confirmed by Google

In this update, Google targeted low quality links including link farms, paid links.

Gilligan  —  September 1, 2005

Update Unconfirmed by Google

Google did not confirm this update but Matt Cutt wrote a blog post regarding Google Update index data daiy but Toolbar Pr and some other metrics only once after every 3 months.

XML Sitemaps  —  June 1, 2005

Update Confirmed by Google

Webmasters were allowed to submit XML sitemaps via Webmaster Tools, bypassing traditional HTML sitemaps, and gave SEO direct command over crawling and indexation.

Personalized Search  —  June 1, 2005

Update Confirmed by Google

Google rolled out personalised search tapped directly into users search histories to automatically adjust results. Google would go on to use search history for many applications.

Bourbon  —  May 1, 2005

Update confirmed by Google

Matt cutts announced that Google made some changes in search quality. There is no official confirmation but wemaster tools speculated that Bourbon changed how duplicate content and non-canonical URLs were treated.

Allegra  —  February 1, 2005

Update unconfirmed by Google

Webmasters sensed some ranking changes, but update was unclear. Some said that Allegra affected the “sandbox” while others believed that LSI had been tweaked. Google also begun to penalize suspicious links.

Nofollow  —  January 1, 2005

Update confirmed by Google

Google, Yahoo and Microsoft introduced “no follow” attribute. No follow helped in cleaning up unvouched for links, including spammy blog comments. This update has an impact on the link graph.

2004 GOOGLE UPDATE

Google IPO  —  August 1, 2004

Update unconfirmed by Google

Google sold 19M shares, raised $1.67N in capital, and set their market value at over $20B.

Brandy  —  February 1, 2004

Update confirmed by Google

Google announced various changes, including index expansion, LSI keywords, increased attention towards anchor text relevance and LSI expanded Google’s ability to understand synonyms and took keyword analysis to the next level.

 Austin  —  January 1, 2004

Update unconfirmed by Google

Google cracked down deceptive on-page tactics, including invisible text and META-tag stuffing , also started taking page relevancy seriously.

2003 GOOGLE UPDATE

Florida  —  November 1, 2003

Update confirmed by Google

Due to this update, Many sites lost ranking, and business owners were furious. This update ended late 90s SEO tactics like keyword stuffing and made the whole game bit more interesting.

Supplemental Index  —  September 1, 2003

Update unconfirmed by Google

In order to index more documents without any sacrifice, Google made some changes in the supplemental index and side effects of having results go supplemental became a hotly debated SEO topic, until index was reintegrated.

Fritz  —  July 1, 2003

Update confirmed by Google

Google Dance finally announced with the “Fritz” update. Google switched to an incremental approach.

Esmeralda  —  June 1, 2003

Update unconfirmed by Google

Google Dance was replaced with “Everflux” and more continuous update process began to emerge.

Dominic  —  May 1, 2003

Update unconfirmed by Google

Google bots “Freshbot” and “Deepcrawler” scoured the web, and many sites reported some bounces.

Cassandra  —  April 1, 2003

Update unconfirmed by Google

Google cracked some basic link-quality issues, like massive linking from co-owned domains. Cassandra also came down hard on hidden text and hidden links.

Boston  —  February 1, 2003

Update confirmed by Google

Google came with a combination of algorithm changes and major index refreshes ( Google Dance )

2002 GOOGLE UPDATE

Google Toolbar  —  December 1, 2000

Update confirmed by Google

Google launched their browser toolbar, Toolbar PageRank(TBPR). As soon as webmasters started watching TBPR, the Google Dance began.