Entrepreneur · Author · Business Educator
Sahil Khanna
Sahil Khanna is an Indian entrepreneur, business educator, and creator known for Intellectual Indies and Lapaas. At Indies Education, he turns business research and operating experience into rigorous, practical lessons.
- 684
- Published lessons
- 1M+
- Primary-channel subscribers
- 2017
- Intellectual Indies founded
Background and practice
From engineering fundamentals to practical business education
Sahil’s published profiles describe a transition from chemical engineering into marketing and management. That combination—systems thinking from engineering and commercial judgment from business—continues to shape how he explains complex ideas.
He founded Intellectual Indies in 2017 and built it into a business-learning content ecosystem covering company case studies, startups, marketing, strategy, and candid founder conversations. He also founded Lapaas, a New Delhi digital-marketing and education business. Sahil describes his entrepreneurial journey as including the eventual exit from the agency he built.
Across workshops, courses, consulting, and digital media, Sahil’s work has reached students, startup founders, legacy-business owners, and operating teams. His primary Intellectual Indies channel has more than one million subscribers. Sahil’s public profiles describe a combined audience above two million across his content ecosystem, while Lapaas course pages report more than 140,000 entrepreneurs reached through its educational work.
At Indies Education, Sahil serves as author and lead educator. Every lesson is designed to go beyond definitions: readers should understand the mechanism, examine evidence and limits, apply a framework, and leave with an action plan and checklist.
Elsewhere
Profiles and source notes
Written by Sahil Khanna
Latest business lessons
Evidence-led chapters designed to move from understanding to action.
The marketing research mix: Practical MBA Guide
A rigorous practical guide to marketing research mix, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Developing personas: Practical MBA Guide
A rigorous practical guide to developing personas, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
The Ansoff model – understanding risk of different options:
A rigorous practical guide to Ansoff matrix, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Customer Journey Mapping: A Strategic Guide
Customer journey mapping makes an end-to-end experience visible, but workshops often substitute assumptions for evidence. This chapter explains scope, research, journey architecture, service dependencies, emotional and effort data, prioritization, governance, measurement, experimentation, and responsible use.
Business Ethnography: A Practical Field Guide
Business ethnography reveals how customers actually behave within social, material, and cultural contexts. This chapter explains field design, observation, interpretation, ethics, synthesis, and the disciplined conversion of qualitative evidence into testable business decisions.
Perceptual Mapping: From Customer Data to Strategy
Perceptual mapping converts customer judgments into a visual model of competitive positions. This chapter covers research design, multidimensional scaling, attribute maps, interpretation, validation, opportunity testing, and the strategic mistakes caused by attractive but weak maps.
Building Customer Loyalty: An Operating System
Customer loyalty is more than repeat purchase or a rewards program. This chapter explains its behavioral and attitudinal dimensions, the mechanisms that sustain it, loyalty economics, measurement, service recovery, experimentation, and the ethical boundary between retention and captivity.
How to Build a Positive Brand Reputation
Brand reputation is a stakeholder judgment, not a message a company controls. This chapter explains how performance, signals, media, governance, and crisis response interact—and provides a practical operating system for building credible, resilient, measurable reputation.
RFM segmentation – identifying valuable customers: Practical
A rigorous practical guide to RFM segmentation, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Segmentation, targeting and positioning model: Practical MBA
A rigorous practical guide to segmentation targeting positioning model, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
What Is Content Marketing? A Strategic System
Content marketing is an operating system for earning attention and trust by resolving audience problems consistently. This chapter covers strategy, research, editorial architecture, distribution, conversion, governance, measurement, AI-era quality, and the difference between a compounding asset and a publishing treadmill.
Product Diffusion Curve: Adoption and Growth
The product diffusion curve explains how adoption can spread through a market, but it is not a guaranteed growth shape. This chapter connects adopter heterogeneity, social influence, Bass modeling, network structure, market capacity, forecasting, experimentation, and responsible scaling.