Entrepreneur · Author · Business Educator
Sahil Khanna
Sahil Khanna is an Indian entrepreneur, business educator, and creator known for Intellectual Indies and Lapaas. At Indies Education, he turns business research and operating experience into rigorous, practical lessons.
- 684
- Published lessons
- 1M+
- Primary-channel subscribers
- 2017
- Intellectual Indies founded
Background and practice
From engineering fundamentals to practical business education
Sahil’s published profiles describe a transition from chemical engineering into marketing and management. That combination—systems thinking from engineering and commercial judgment from business—continues to shape how he explains complex ideas.
He founded Intellectual Indies in 2017 and built it into a business-learning content ecosystem covering company case studies, startups, marketing, strategy, and candid founder conversations. He also founded Lapaas, a New Delhi digital-marketing and education business. Sahil describes his entrepreneurial journey as including the eventual exit from the agency he built.
Across workshops, courses, consulting, and digital media, Sahil’s work has reached students, startup founders, legacy-business owners, and operating teams. His primary Intellectual Indies channel has more than one million subscribers. Sahil’s public profiles describe a combined audience above two million across his content ecosystem, while Lapaas course pages report more than 140,000 entrepreneurs reached through its educational work.
At Indies Education, Sahil serves as author and lead educator. Every lesson is designed to go beyond definitions: readers should understand the mechanism, examine evidence and limits, apply a framework, and leave with an action plan and checklist.
Elsewhere
Profiles and source notes
Written by Sahil Khanna
Latest business lessons
Evidence-led chapters designed to move from understanding to action.
RFM segmentation – identifying valuable customers: Practical
A rigorous practical guide to RFM segmentation, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Segmentation, targeting and positioning model: Practical MBA
A rigorous practical guide to segmentation targeting positioning model, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Product Life Cycle: A Strategic Field Guide
The product life cycle is not an automatic timetable from launch to decline. This chapter shows how to diagnose market evolution through demand, adoption, competition, customer behavior, and unit economics, then select experiments for introduction, growth, maturity, renewal, or exit.
What Is Content Marketing? A Strategic System
Content marketing is an operating system for earning attention and trust by resolving audience problems consistently. This chapter covers strategy, research, editorial architecture, distribution, conversion, governance, measurement, AI-era quality, and the difference between a compounding asset and a publishing treadmill.
Product Diffusion Curve: Adoption and Growth
The product diffusion curve explains how adoption can spread through a market, but it is not a guaranteed growth shape. This chapter connects adopter heterogeneity, social influence, Bass modeling, network structure, market capacity, forecasting, experimentation, and responsible scaling.
The Sales Funnel: Design, Metrics, and Limits
A sales funnel can clarify demand, conversion, and capacity, but its apparent simplicity hides nonlinear customer behavior. This chapter shows how to define stages, diagnose leakage, model cohorts, connect marketing and sales, run experiments, and extend measurement through onboarding and customer value.
Mission, Vision and Values That Guide Decisions
A governance-first method for writing mission, vision, and values that shape trade-offs, behavior, measurement, and brand credibility. The chapter connects the concept to executive decisions, operating evidence, practical implementation, ethical limits, and a measurement system.
The marketing mix and 4 Ps: Practical MBA Guide
A rigorous practical guide to marketing mix 4 Ps, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
What are demand and supply curves: Practical MBA Guide
A rigorous practical guide to demand and supply curves, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
The 4S web marketing mix: Practical MBA Guide
A rigorous practical guide to 4S web marketing mix, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Branding: What It Is and Why It Matters
A rigorous introduction to branding as a system of expectations, memory, meaning, and coordinated business choices—not merely a name or visual identity. The chapter connects the concept to executive decisions, operating evidence, practical implementation, ethical limits, and a measurement system.
Develop a Unique and Memorable Brand Identity
A complete method for building a distinctive identity system that improves recognition, expresses strategy, works across touchpoints, and compounds over time. The chapter connects the concept to executive decisions, operating evidence, practical implementation, ethical limits, and a measurement system.