Entrepreneur · Author · Business Educator
Sahil Khanna
Sahil Khanna is an Indian entrepreneur, business educator, and creator known for Intellectual Indies and Lapaas. At Indies Education, he turns business research and operating experience into rigorous, practical lessons.
- 684
- Published lessons
- 1M+
- Primary-channel subscribers
- 2017
- Intellectual Indies founded
Background and practice
From engineering fundamentals to practical business education
Sahil’s published profiles describe a transition from chemical engineering into marketing and management. That combination—systems thinking from engineering and commercial judgment from business—continues to shape how he explains complex ideas.
He founded Intellectual Indies in 2017 and built it into a business-learning content ecosystem covering company case studies, startups, marketing, strategy, and candid founder conversations. He also founded Lapaas, a New Delhi digital-marketing and education business. Sahil describes his entrepreneurial journey as including the eventual exit from the agency he built.
Across workshops, courses, consulting, and digital media, Sahil’s work has reached students, startup founders, legacy-business owners, and operating teams. His primary Intellectual Indies channel has more than one million subscribers. Sahil’s public profiles describe a combined audience above two million across his content ecosystem, while Lapaas course pages report more than 140,000 entrepreneurs reached through its educational work.
At Indies Education, Sahil serves as author and lead educator. Every lesson is designed to go beyond definitions: readers should understand the mechanism, examine evidence and limits, apply a framework, and leave with an action plan and checklist.
Elsewhere
Profiles and source notes
Written by Sahil Khanna
Latest business lessons
Evidence-led chapters designed to move from understanding to action.
Trade Show Marketing: Practical MBA Guide
A rigorous practical guide to trade show marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Traditional Marketing: Practical MBA Guide
A rigorous practical guide to traditional marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Undercover Marketing: Practical MBA Guide
A rigorous practical guide to undercover marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
User-generated Marketing: Practical MBA Guide
A rigorous practical guide to user generated marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Social Marketing: Behaviour Change for Public Good
A rigorous, practical guide to apply marketing and behavioural evidence to voluntary actions that improve individual and social welfare while protecting autonomy, fairness, and public trust. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into.
Sports Marketing: Rights, Fans and Activation
A rigorous, practical guide to create value through teams, athletes, events, participation, media, sponsorship, community, and fan relationships without exploiting identity or confusing exposure with impact. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into.
Reverse Marketing: Practical MBA Guide
A rigorous practical guide to reverse marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Scientific Marketing: Evidence, Experiments and Judgment
A rigorous, practical guide to replace opinion-led optimization with explicit hypotheses, credible measurement, controlled learning, cumulative evidence, and responsible commercial judgment. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Search Marketing: Organic and Paid Strategy
A rigorous, practical guide to coordinate organic and paid search around genuine query intent, useful destinations, auction economics, technical quality, measurement, and durable demand. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Self Marketing Without Empty Self-Promotion
A rigorous, practical guide to communicate professional value with credible proof, coherent positioning, respectful relationships, and a reputation grounded in real contribution. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Services Marketing: Align Promise and Delivery
A rigorous, practical guide to design and communicate intangible, variable, co-produced experiences through evidence, people, process, recovery, capacity, and relationship economics. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Shopper Marketing: Design the Decision Environment
A rigorous, practical guide to improve the decision environment where people choose, obtain, and use products by integrating shopper missions, retailer context, availability, navigation, promotion, and measurement. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis.