Entrepreneur · Author · Business Educator
Sahil Khanna
Sahil Khanna is an Indian entrepreneur, business educator, and creator known for Intellectual Indies and Lapaas. At Indies Education, he turns business research and operating experience into rigorous, practical lessons.
- 684
- Published lessons
- 1M+
- Primary-channel subscribers
- 2017
- Intellectual Indies founded
Background and practice
From engineering fundamentals to practical business education
Sahil’s published profiles describe a transition from chemical engineering into marketing and management. That combination—systems thinking from engineering and commercial judgment from business—continues to shape how he explains complex ideas.
He founded Intellectual Indies in 2017 and built it into a business-learning content ecosystem covering company case studies, startups, marketing, strategy, and candid founder conversations. He also founded Lapaas, a New Delhi digital-marketing and education business. Sahil describes his entrepreneurial journey as including the eventual exit from the agency he built.
Across workshops, courses, consulting, and digital media, Sahil’s work has reached students, startup founders, legacy-business owners, and operating teams. His primary Intellectual Indies channel has more than one million subscribers. Sahil’s public profiles describe a combined audience above two million across his content ecosystem, while Lapaas course pages report more than 140,000 entrepreneurs reached through its educational work.
At Indies Education, Sahil serves as author and lead educator. Every lesson is designed to go beyond definitions: readers should understand the mechanism, examine evidence and limits, apply a framework, and leave with an action plan and checklist.
Elsewhere
Profiles and source notes
Written by Sahil Khanna
Latest business lessons
Evidence-led chapters designed to move from understanding to action.
Shotgun Marketing: When Broad Reach Works
A rigorous, practical guide to understand when broad-reach marketing creates useful availability and when undifferentiated distribution wastes attention, money, capacity, and trust. It combines a defensible decision model, a worked business case, implementation steps, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators who need to turn analysis into coordinated action.
Pull Marketing: Practical MBA Guide
A rigorous practical guide to pull marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Push Marketing: Practical MBA Guide
A rigorous practical guide to push marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Real-time Marketing: Practical MBA Guide
A rigorous practical guide to real time marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Referral Marketing: Practical MBA Guide
A rigorous practical guide to referral marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Relationship Marketing: Practical MBA Guide
A rigorous practical guide to relationship marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Remarketing: Practical MBA Guide for Business
A rigorous practical guide to remarketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Reply Marketing: Practical MBA Guide
A rigorous practical guide to reply marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Point-of-Sale Marketing: Design the Final Choice
Point-of-sale marketing operates where shopping intent meets assortment, price, inventory, staff, interface, and physical context. This chapter covers shopper missions, visual attention, placement, signage, bundling, checkout, digital POS, staff behavior, experimentation, accessibility, ethics, and post-purchase quality.
Post-Click Marketing: From Landing Page to Value
Post-click marketing begins when a person arrives from an ad, search result, email, partner, or social link. This chapter connects message match, landing-page architecture, proof, usability, forms, experimentation, speed, accessibility, conversion, onboarding, economics, and post-choice quality.
Precision Marketing: Targeting With Evidence
Precision marketing allocates treatment more narrowly using customer, context, and response evidence, but granular targeting can create false confidence. This chapter covers segmentation, prediction, uplift, data quality, experimentation, unit economics, privacy, fairness, exploration, model drift, and governance.
Product Marketing: Market Insight to Adoption
Product marketing connects market understanding with product, positioning, launch, sales, adoption, and growth. This chapter explains ideal situations, customer evidence, competitive alternatives, value propositions, messaging, pricing context, go-to-market orchestration, enablement, launch learning, activation, and portfolio decisions.