Entrepreneur · Author · Business Educator
Sahil Khanna
Sahil Khanna is an Indian entrepreneur, business educator, and creator known for Intellectual Indies and Lapaas. At Indies Education, he turns business research and operating experience into rigorous, practical lessons.
- 684
- Published lessons
- 1M+
- Primary-channel subscribers
- 2017
- Intellectual Indies founded
Background and practice
From engineering fundamentals to practical business education
Sahil’s published profiles describe a transition from chemical engineering into marketing and management. That combination—systems thinking from engineering and commercial judgment from business—continues to shape how he explains complex ideas.
He founded Intellectual Indies in 2017 and built it into a business-learning content ecosystem covering company case studies, startups, marketing, strategy, and candid founder conversations. He also founded Lapaas, a New Delhi digital-marketing and education business. Sahil describes his entrepreneurial journey as including the eventual exit from the agency he built.
Across workshops, courses, consulting, and digital media, Sahil’s work has reached students, startup founders, legacy-business owners, and operating teams. His primary Intellectual Indies channel has more than one million subscribers. Sahil’s public profiles describe a combined audience above two million across his content ecosystem, while Lapaas course pages report more than 140,000 entrepreneurs reached through its educational work.
At Indies Education, Sahil serves as author and lead educator. Every lesson is designed to go beyond definitions: readers should understand the mechanism, examine evidence and limits, apply a framework, and leave with an action plan and checklist.
Elsewhere
Profiles and source notes
Written by Sahil Khanna
Latest business lessons
Evidence-led chapters designed to move from understanding to action.
Permission Marketing: Consent, Trust, and Growth
Permission marketing replaces interruption with a voluntary relationship, but valid permission is specific, informed, revocable, and continuously earned. This chapter covers value exchange, consent design, channel and frequency preferences, lifecycle messaging, relevance, measurement, privacy, suppression, trust, and responsible growth.
Personalized Marketing: Relevance Without Creepiness
Personalized marketing adapts content, offers, timing, or experience to a person or context, but relevance can become surveillance or discrimination. This chapter covers data provenance, identity, treatment hypotheses, incrementality, fairness, privacy, customer control, model governance, and the personalization paradox.
Persuasion Marketing: Influence Without Manipulation
Persuasion is unavoidable in marketing, but influence should improve understanding rather than defeat choice. This chapter explains motivation, elaboration, evidence, framing, social proof, defaults, experimentation, claim substantiation, autonomy, vulnerable audiences, dark patterns, and ethical governance.
Point-of-Sale Marketing: Design the Final Choice
Point-of-sale marketing operates where shopping intent meets assortment, price, inventory, staff, interface, and physical context. This chapter covers shopper missions, visual attention, placement, signage, bundling, checkout, digital POS, staff behavior, experimentation, accessibility, ethics, and post-purchase quality.
Post-Click Marketing: From Landing Page to Value
Post-click marketing begins when a person arrives from an ad, search result, email, partner, or social link. This chapter connects message match, landing-page architecture, proof, usability, forms, experimentation, speed, accessibility, conversion, onboarding, economics, and post-choice quality.
Precision Marketing: Targeting With Evidence
Precision marketing allocates treatment more narrowly using customer, context, and response evidence, but granular targeting can create false confidence. This chapter covers segmentation, prediction, uplift, data quality, experimentation, unit economics, privacy, fairness, exploration, model drift, and governance.
Product Marketing: Market Insight to Adoption
Product marketing connects market understanding with product, positioning, launch, sales, adoption, and growth. This chapter explains ideal situations, customer evidence, competitive alternatives, value propositions, messaging, pricing context, go-to-market orchestration, enablement, launch learning, activation, and portfolio decisions.
Promotional Marketing: Incremental Growth Without Harm
Promotional marketing uses temporary incentives or experiences to accelerate trial, purchase, use, or channel support. This chapter explains objectives, offer economics, reference price, incrementality, pull-forward, stockpiling, switching, targeting, operational readiness, experimentation, loyalty, fairness, and governance.
Non-traditional Marketing: Practical MBA Guide
A rigorous practical guide to non traditional marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Offensive Marketing: Practical MBA Guide
A rigorous practical guide to offensive marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
Offline Marketing: Practical MBA Guide
A rigorous practical guide to offline marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.
One-to-one Marketing: Practical MBA Guide
A rigorous practical guide to one to one marketing, combining a defensible decision model, worked business case, implementation sequence, measurement architecture, ethical guardrails, leadership questions, and field exercises for operators turning analysis into coordinated action.