Jinal Ganatra

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Building a Marketing Plan in 5 Simple Steps

Before starting a venture, every business owner should prepare a marketing plan, so that it can understand the environment in which...

Franchising- Transform your Business to Expand Exponentially

Franchising is a marketing strategy to expand the business where the owner of the business i.e. franchisor provides the right to...

AIDA Model- Discover the 4 Easy Steps

The AIDA model was developed in the year 1898. Since it’s inception the model was been providing successful guidance in the...

Cross Selling- Secret to Upscale the Revenue

There are two ways to expand your business- either you get more customers or you sell more to regular customer. But...

Basics to Backward Integration- Functioning of this Strategy

Backward integration is a type of Vertical Integration in which an organization purchases another organization or creates alliances with other business...

Neuromarketing- Revolutionary Change in Understanding Consumer Behavior

Neuromarketing tries to study about the functioning of the brain after a consumer watches an advertisement. Breaking down the term neuromarketing...

Ingredients of Service Marketing- 4 Important Concepts

We all know about what product marketing is, we market something which is tangible but talking about service marketing in detail,...

Ultimate Guide to Pricing Strategy and It’s 10 Types

In this article we are going to talk about how to design pricing strategy for a particular product or a service....

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