Zero To One Summary | How To Create a Big Business Empire

Hello guys, Peter Thiel is a successful entrepreneur, great businessman and a author.

When he was once lecturing at Stanford’s, a student sitting there named Black Master was making notes. And after the lecture was over, he shared his notes in his Friend Zone.

The notes students liked so much that it spread to the entire campus very soon. Then Peter thiel, along with the Black Masters, modified the notes and wrote a book called Zero to One, which summary I will give you today.

This “Zero To One” book is the best book from a business point of view. So, today I will make 5 very powerful principle from zero to one book. Which will help you to start a very big business empire. So, let’s start.

What’s in it for me?

1. PRINCIPLE NO. 1 – GO ZERO TO ONE
2. PRINCIPLE NO. 2 – CREATE MONOPOLY
3. PRINCIPLE NO. 3 – SECRET AND PLUS POINT
4. PRINCIPLE NO. 4 – START SMALL AND MONOPOLIZE
5. PRINCIPLE NO. 5 – DON’T BE PESSIMIST
6. CONCLUSION OF THE ZERO TO ONE
7. FREQUENTLY ASKED QUESTION

PRINCIPLE NO. 1 – GO ZERO TO ONE

At the beginning of zero to one book, Author does a very powerful sentence and says that,

The next Bill Gates will not make the operating system, the next Mark Zuckerberg will not make Facebook, and the next Sachin Tendulkar will not play cricket.

And if you are copying them, then you are not learning from them. And if you do not learn from them, then how will you apply it in your life. One of its examples is China.

China is not producing any new product or any new research, it believes that to copy all the new research and new product that has been done in the world.

China has not only copied some products of America, but has also copied the entire building.

Be it the structure of the building or the road structure or the structure of the moment, even China has copied the Surrey City of America as it.

So, that they can also become powerful in the future like America and if you see from outside, You will also believe that China will gradually become number one in the world in terms of technology.

But the truth is its opposite, as the lifestyle Americans live, the people of China will not live the lifestyle, So china has increased so much pollution because they cannot maintain things like America.

The author says that you should ask a question when you are creating a business. What are the valuable companies that people need but no one is making?

Difference Between Zero To N and Zero To One:

If you can understand this thing and make your product according to this award, then nothing can stop you from becoming a billion dollar company. This is called zero to one.

For example, You have a typewriter and you can make more 1000 such typewriters and sell them, It will say 0 or N, because you are not doing anything new, you are doing the same thing that everyone else is doing.

You are not doing anything new. But if you create a software in which people can type and if there is a mistake, you can also delete and you can add many features to it.

Like Bill Gates did by making Microsoft and they will go zero to one. By zero to one, I mean you bring something new, some new technology that people need, but at that time no one is doing it.

Many years ago, horses were needed for traveling. So if you give the horse that run faster to the people at that time, then It is called 0 to N.

But at the same time, Henry Ford designed a machine in place of horses, on which you can cover a great distance in a very short time and like that Henry Ford go 0 to 1. At that time people considered him crazy.

At that time people felt that no one could do anything on which they could go full speed.

And even if that happens, it will not be saved, but Henry Ford proved it wrong and invented the car, which is used by all over the world today.

Read the 10X rule summary which help you to achieve your goals.

This is the first point go zero to one.

PRINCIPLE NO. 2 – CREATE MONOPOLY

Create Monopoly means you have created a product that has captured the entire market, however.

Many people do not like Monopoly, they consider it wrong, but from the point of view of business, this is the right thing.

And if you can also create it in your business, then your company can also become a billion dollar company.

Every big company has created monopoly in its field whether it is Google, Microsoft, Facebook, Apple, and Amazon etc.

Take Microsoft’s example, Bill Gates created a company that people needed very much. With the help of which we can easily use computers today.

And if today Windows is closed then the whole world will stop overnight because the product that Bill Gates has created has become our basic need, without which we will not be able to survive easily.

You will remember the time when Jio came, people’s buy the entire mobile for a sim at that time. Jio created complete monopoly in the telecom industry.

Because of which the whole market has come to that, so if you can also ask questions by yourself before starting the business.

Which is a valuable company that no one is making?

And if you do that then you can also create your business monopoly and You can become one of the biggest companies in this world.

Now let’s go to Principle 3 which is the Secret and Plus Point.

PRINCIPLE NO. 3 – SECRET AND PLUS POINT

Every company has a secret and this is its plus point, due to which very few people are able to compete for it. Just like Google.

Google has such a technology. If you search for anything with the help of which, then Google gives you the best results in a second.

Experts believe that the results that Google gives you in a second, if a person manually gives you, it will take more than 10 years.

And Google’s technology is their secret before and after Google their is many other companies came. But no one could compete with him.

In the same way, the Coca-Cola Company started in 1892 but till date no one know the formula of their syrup only some people know and no one knows who these people are and this is the plus point of their company.

Likewise KFC, the test and famous formula is their company’s plus point and his secret too.

In this way, your company should also be a secret whether it is technology or something that gives you a plus point.

Jio made his debut, Mukesh Ambani did not get crowded like the rest, and put all his money in a new technology with the help of which he was able to give unlimited calls and free data to people, which other telecom companies could not do.

That’s why jio becomes successful, then like this you also have to find or create a secret in your business.

Now Principal for Start Small and Monopolies.

PRINCIPLE NO. 4 – START SMALL AND MONOPOLIZE

The author says that if you want to capture an entire market, then first select a small one. Populist that small market and slowly slowly increase your market.

If Amazon thinks for the first time that it will become the world’s largest online retail store, then it could not. Amazon made its debut with the book and gradually monopolized the book market.

Its reason is that the book does not deteriorate quickly. Any book lasts for 10 to 12 years and the value of the book increases with time.

Thereafter amazon added many things related to books such as CD, DVD, software, and many products.

And today it has a lot of products, due to this it has become the largest retail store in the world today.

The lesson for you in this is that first you enter into a small market and then monopolize the market.

Then increase your branch and add more products and increase your hold in the market.

I highly recommended you to read the summary of the magic of thinking big. This book will help you to think big.

PRINCIPLE NO. 5 – DON’T BE PESSIMIST

Many people have a unique idea and they also have abilities. But they are very pessimist. Means they feel that what they are about to do must be doing something.

Frankly, many people may have done what you are thinking of doing and may have failed in it, but you can do it in a better way.

And you can be successful, as if Facebook was not the world’s first social networking side before that there were many social networking sites.

Likewise, Gmail was not the first mail company in the world, but today a lot of people only use it.

It is possible that you do not have any new idea and you do not have any new technology but as a great author had said that

You should do something. By which you can become better than others.

It is possible that Future has a search engine bigger than Google, bigger retail store than Amazon.

And bigger social networking site than Facebook. Because technology will never end. Technology always advances.

CONCLUSION OF THE ZERO TO ONE:

So Guys, If you apply all these principals in your life and your business, then you can bring a J curve in your business. I hope you enjoying zero to one summary.

After reading the summary of zero to one. I suggested you to the millionaire next door summary which help you to increase your wealth.

FREQUENTLY ASKED QUESTIONS ABOUT THE ZERO TO ONE

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