Today in this post, I am going to review the Similar web which is analytics tool.
This table of content shows, What I am covering in this post. If you are already familiar with any particular topic, then you can jump to another section.
Table of Contents:
- Introduction about/what is Similar web
- Important features
- How to use Similar web
- Alternatives / similar sites
- Pricing Plans
- Similar web extension
- Related QnA or FAQ
Introduction about/what is Similar web:
Similar Web is a competitive market intelligence firm that shows the analytics data of your traffic. Mostly it is an SEO and SEM tool as it deals with traffic, site’s reach, and ranking.
It converts raw data into engaging and insightful website metrics, which include traffic sources, organic vs paid search, social traffic, related sites, and more.
In default view of the web (audience overview), Similar Web shows website traffic for the past six months.
It is very helpful in analyzing and spying your competitor. You can enter any site’s URL and get its results.
History of Similar Web:
It was started back in August 2007, in their garage, and won the first Israeli Seed camp in January 2009.
In the same year, they have raised their first fund and also founded the company in February, and also started their first web property i.e. similar sites in June.
And in between 2009 – 2011, they developed technology for analyzing digital world.
And in January 2013, they launched it as a web measurement company and started testing it. Then, it launched a Pro version of a similar web in June 2013 itself.
And in 2013, they launched an API of the similar web in August, and opened the UK office in October and also reached a 1 million visit mark in November.
Then in the year of 2014, they released a pro version for mobile apps in January 2014, and reached over 10 million visitors in October 2014, and launched browser extension in November 2014 and became a team of 100 people in December 2014 itself.
In the year of 2015, they opened their office in the US in February, reached 200 team people in July, and Awarded 2nd most promising start-up in Israel for 2015 in October.
Apart from all these, present they operate with a team of 400 people with established offices on 4 continents.
And it analyses 80 million websites + 3 million apps with 240 categories and 60 countries.
You will also like , our review on Yoast SEO Plugin
Important features of Similar web:
It shows some limited data in its free version, and now let us look at features of it.
This overview section gives some excellent data which is helpful in competitive analysis. And in this section, it shows the following details:
It will give an estimate value of rank based on other competition.
It will give the average time spent and page views data. This engagement rate shows that whether you need to improve or not.
It will give an average data of visits from past few months
It may not be accurate but it will help you to do competition analysis for sure, you can know about one niche’s entire information.
This section of similar web shows the location of the top 5 traffic. It means we can know that “from where our competitor getting his traffic?”
By this information you can also target people in those locations.
This section shows the different sources that your site gets traffic from. These sources are again sub-divided into few categories,
Direct traffic is nothing but traffics that comes directly typing your site address.
Referral traffic means the traffic which you get from other websites other than search engines and social media platforms. Along with the percentage of traffic, it also shows the top referring sites
Search traffic is nothing but the traffic from search engines. It analyses the site’s URL you enter and gives amazing data.
One more thing which helps you more is, It gives the top 5 keywords list both paid and organic.
Social traffic means the traffic you get from different social media sites. By this method, you can know how effectively your competitor using social media and which platform he is using.
By this data you will have two different benefits. They are:
You can directly go to platforms that your competitor performing well and provide more value and competition to his business.
You can go to other platforms which your competitor does not using for their business and those also have your potential prospects.
It shows the data related to display advertising.
It is interesting data that shows the outgoing traffic from the site which you are analyzing. By this information, you can prepare your site to be in those destination sites.
This will give you some insights about your audience.
This section of similar-web gives an idea about the interests that your audience have.
By this data, you can build your content strategy, which your audience want.
Latest features of Similar Web:
This feature allows you to set custom alerts about site reports and weekly updates. You can access this information from your similar web dashboard and email.
You are allowed to export the data related to a site and download it. In the free account you will get a PDF version of the full report, which is nothing but a screenshot of the website.
And in pro version you can download graphs like images and more advanced features.
Mobile app analysis:
Similar Web has its own App index-a ranking algorithm which is based on the number of app installs and therefore the number of daily active users measured by Similar Web.
This section gives some keyword ideas to your site.
This section shows the apps that your competitor has and also with ratings.
Also visited sites:
This data shows the list of sites that your audience visited.
By this you can get more data about other competitors you have to focus.
And also, you can test your site and find some more competitors, that your audience interested in.
So, that you can collaborate or affiliate with those sites.
How to use Similar web:
- Go to official website
First of all, you need to go to a similar web official website
- Create your account
Next create your free account.
- Go to your competitor site
Then go to the site you want to analyze and copy its URL
- Return to your site
After that again come into your similar web account
- Click on Enter
Finally, paste that URL you have copied in the Analyse bar/ search bar
Then you will get access to the various data that you have to take care off.
Advantages of Similar web:
- You can use the global data
- amazing free version
- Good user interface
- Displays a comprehensive and useful general overview
- Large scale of data, including visits, traffic sources, audience, search data, social media, geolocation, mobile apps, and many more.
- Suggests organic keywords (collects “not provided” too)
- Ability to export reports (only in PDF in the free version)
Sites like Similar web:
In this era of rapid digitalization, no single site can conquer the market with its value and features, every company has to compete with others to sustain in the market.
This phenomenon is same here also, Even the similar-web has competition or maybe you can call them as alternatives in the existing market.
Now we will look at them:
- Spy FU
- SEO Power Suite
Prizing of Similar web:
It has only two different plans. One is free and other paid(enterprise).
There is no particular fixed amount for Enterprise plan in their official site, you need to talk to a consultant to get the Enterprise plan.
But according to some web information we got these details, they may or may not be true:
- Basic- cost $199 per month, shows 6 months of data, and 50 results per website metrics.
- Advanced- cost $499 per month, exhibit 12 months of data, and 500 results per website metrics.
- Ultimate- cost $799 per month, shows 18 months of data, and 1000 results per website metrics.
Similar web extension:
An extension is launched by the official Similar Web itself, which helps to analyze the site that you have landed while surfing the web.
Similar web is a good competitive intelligence tool that gives an excellent amount of data even in its free version.
If you are a digital marketer and a person who wants to track your competitor’s moves, then you must try this similar-web for sure.
Related QnA or FAQ:
No, it is not. No tool in the world is accurate. Every tool in the world gives an idea based on the previous data available.
No, it is not free. But has a free plan which serves fine.
There is no official confirmation about the pricing plans, to upgrade to pro plan you must contact them.
It uses the Data partnerships and invests a lot in gathering the data. similar web collects data in two different ways, they are they collect data from the users who installed their free browser plugins, add-ons and app