You might have wondered how Pubg became popular all over the world. This is because of many factors which we’ll be discussing today in this blog.
Pubg was developed by the company Tencent and today it has captured a big video game market not only in mobile but also in PC and consoles. But how Pubg became popular? How Pubg became so profitable? Why Pubg is ruling the video game market? And how Pubg got thousands of millions of downloads?
Earning a good amount of revenue from video games is not that easy! It takes a lot of hard work, patience and a lot of investment to generate high profit. The most important task to generate revenue after developing is good Marketing.
A good video game-like Pubg can’t return a high profit if it is not downloaded or ordered in a high amount by video gamers. And gamers will not download it if they don’t know about it or if the game is not interesting or good enough. So, in the end, everything depends upon the popularity of video games.
Let’s Find Out:
- Freely available
- Video Game Addiction
- Globally Available
- Game quality
- Youtube Live Streams
How Pubg became popular?
One of the reasons behind the success of Pubg or how pubg became popular is its marketing or advertising. Let us check out some reasons why Pubg is so popular today-
1. Freely available:
Most mobile gamers don’t like to purchase games. A paid game will likely become millions of downloads (Of course there are some exceptions like Minecraft). Tencent knows this and that is why they kept the game in Google Playstore. The game has in-app purchases in it and Tencent earns through it.
Although Pubg is not free for consoles and PC and costs around $29.9 US Dollars as per their official website, Pubg mobile became so popular that console and PC gamers paid that only to play the game. Thus Pubg became popular not only at mobiles but also for other platforms.
This model of Pubg was a huge success and Pubg reached billions of users altogether in all platforms. Although the game is free, it has generated billions of dollars through its in-game monetization.
2. Video Game Addiction:
Everyone knows that excessive use of video games creates addiction. Globally millions of teenagers are already addicted to it. If you always think about a game and just want to play it and when you are playing the game, you think of nothing else and just keep on playing for hours, neglecting everything then there is a high chance that you are addicted to that game.
Sad to say but Pubg is also an addictive game. And Pubg has used it for their profit. They intentionally made the game addictive such that the user always keeps on playing match after match and does not leave the game or uninstall it. It seems illegal but this is one of the video game company’s golden strategies to make a game famous.
You can know more about Video game addiction on Wikipedia.
3. Globally Available:
The developers made Pubg a multi-platform game i.e., it can be played in mobile, PC, and consoles. With the launch of the eighth generation of consoles, the numbers of gamers are increasing gradually and the same is happening with the demand for video games. Today video game industry has captured the whole world’s market.
Pubg was launched globally and upon its release, the gamers from around the world jumped at it. Pubg is a high-quality game and that is why Pubg could hold its players not letting them uninstall the game.
Also Read: How Video Games Become Famous?
4. Game quality:
After Marketing, the very next thing that will make the video game famous is its quality. According to motivational speaker Vivek Bindra, “Advertisement creates Acquisition but it the Product that creates Retention”. It is always the game quality that matters. Players may download the game but they will uninstall the game the very next moment of they don’t find the game interesting, and playable. This is of the reasons how pubg became popular.
The game must give players a different experience every time they play it. Here every match should give a different experience. But what makes the game quality best? It may be the Game Graphics, the Gameplay, the Storyline, the Characters, and others. The game must impress every player that plays it.
Only then people will love the game and share it with their friends. They may even give positive feedback to their followers.
Also Read: Pubg Vs Fortnite
Pubg has also focused on improving its game quality. It keeps on providing updates every other month to remove any bugs or glitches. Pubg’s graphics are very realistic. Pubg keeps adding new vehicles, guns, items, attachments, etc.
These all impact the game in a positive way and thus players love to play Pubg. This is the reason why Pubg, today, has become so popular among gamers. Overall PUBG has become a society where modern-day people come to spend their leisure time.
5. Youtube Live Streams:
Some video game companies also contact Youtubers for sponsorships. It is a very less known fact but video game companies offer high money to Youtube gamers if they live to stream their games.
The best example would be the Youtuber Ninja. Pubg’s rival, Fortnite paid him millions of dollars only to play the game and live stream it on platforms like Youtube, Twitch, and others. Youtube plays a significant role in making video game famous. Some of the big youtube gamers are Carryminati, Scout, Pewdiepie, Markiplier, Ninja, etc who often live stream in youtube or other platforms.
Now coming to Pubg it is not known whether Pubg has contacted any Youtubers or not. But almost every gamer is live streaming it. In India, gamers like Dynamo, Mortal, Carryminati, Gaming Guru, and others live stream Pubg very often.
Now when the famous Youtuber plays or live streams the game, he/she is, in the end, advertising the game. They get thousands of views on their video and the viewers get to know about the game. And some of them will somehow download and play or try the game. Thus, in the end, the game gets attention and becomes popular getting millions of downloads.
Also Read: How Video Games Earn Money?
No game can become famous without advertisements. It not only shares information about the game through different platforms but also creates an impact on the user’s mind such that the user becomes eager to know more about the game and ends up purchasing the game.
Pubg launched ads on different platforms. That is how pubg became popular. The very first one was on social media like YouTube and others. It even launched its ad on TV. Only a few companies launch ads on TV. They were the second game after Angry Birds to do advertisements on TV.
So people who weren’t in touch with the smartphone also got to know about the game. Thus, it created an impact on the user’s mind, and the gamer, in the end, purchased the game. This is the reason why Pubg has got hundreds of millions of downloads in Google Playstore.
Pubg is a free game available on Playstore. It is free because by doing so they will get maximum downloads. They earn money from in-app purchases and sponsorships. So they don’t make the game paid as only a few players will actually spend money to play the game.
The quality of a game depends upon many factors. Some of them are-
Originality: Pubg kept its originality. It was the first battle royale game with its original elements and game structure. After Pubg, games like Fortnite and Free Fire were released.
Graphics: Pubg has real life-like graphics. Its graphics are so realistic that players always enjoy playing their games. Today’s game must not lack this quality as people often judge a game by its graphics.
Soundtrack: Pubg maintained its soundtrack very well. From sounds to the gun to run on the floor, every sound was different and comfortable.
Good Characters: The characters in Pubg are very well designed and detailed. And with the emotes, the characters of the game seem real and it is very funny seeing them doing any emote.
Continuous Challenges: A game is not interesting if it is not challenging. Battle Royale has always been challenging. After landing, searching for resources and surviving in between 99 more players is a tough but challenging game. Every time you play Pubg, you will get a different experience.
Intense moments: The intense moments of Pubg seems never-ending. Competing against 99 more is challenging and there is always a possibility of encountering bots or real players. A well enough game must contain many intense moments. Sometimes the moment becomes so intense that it even increases the heartbeat of the player.
So this was a blog on how Pubg became popular and profitable game. Now you have an idea about it. I hope you liked it and keep visiting.
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