Salesforce is an American cloud-based software company .In addition, Its location is at san Francisco (California) which was founded in March 1999 by former Oracle Executive Marc Benioff who is the current CEO of Salesforce company.Salesforce is a leading
This Blog Includes:
- What is CRM?
- What is Cloud Computing?
- services provided by the cloud
- Services given by salesforce
- Types of Objects
- FAQ(Frequently Asked Questions)
What is CRM?
- Firstly, CRM is a Customer Relationship Manager as it clearly describes the relationship between the Customer and manager
- CRM(Customer Relationship Manager) solution that brings companies and customer together. so that, you can talk directly to the customer
- It Enables Business to sell, service and market like never before.
- Generally,It is a platform provided by it which helps in customer success in a whole new way.
Above all,from this CRM, other types included in the market are Hubspot, Pipedrive, Zoho,G2 crowd , get the app, software advice etc.Companies like amazon has its own, Oracle uses people’s soft & SAP uses integrated module, etc.
Therefore,CRM is one of the leading software across the globe which is widely used by the customers in a walk day life
For more introduction visit at Trailhead
Features of CRM
- Sales data
- Data Management
- Marketing Automation
- Lead Management
- Therefore,it also helps in E-mail integration and many more.
However,Nowadays we can see that data is being stored over the network or the internet eg: google photos, google drive, Gmail, social, etc i.e what the data is stored over the cloud(internet/network)
Therefore,it is based on cloud-based software all the functionalities are done over the cloud i.e uses the cloud computing.
Also,This video helps in learning more
What is Cloud Computing
One can see many definitions regarding cloud computing but here we will see the simple definition to get the things clear in an easy manner..
So,in Salesforce tutorial the cloud is a safe place where we keep all our important information so that we can quickly and easily access it from anywhere any device via phone, tablet, laptop, etc
Therefore,these are Companies/organizations that uses the cloud computing includes
- Oracle cloud
- IBM cloud
- Alibaba cloud
- Office 365
- Google Cloud Platform
Moreover,cloud computing helps us in many ways and its Advantages
- Firstly,its is a Pay per use(customer need to pay for the resources they are using)
- Also,provides Security (care taken by giants like AWS, salesforce, google cloud)
- Moreover, it is Reliable(you can get the instant updates on the changes)
- Also,has a Mobility(employees who are working on the remote locations can be easily accessed with no time)
- In addition,Unlimited storage capacity
- However,it provides Back-up and restore data
- So, with ease of High speed
Other imp benefits in Salesforce tutorial are as follows:
- On-Demand self-service
- provides Low-cost software
- Also Making in Fast , effective& efficient Visualisation
- Many more……
Disadvantages of CC:
- Firstly,Technical Issues
- Secondly,Performance Can vary
- Thirdly,Security Threat
- Later,with Internet connectivity
Services Provided by Cloud in Salesforce
1.IaaS (Infrastructure as-a-Service): Which is used for internet-based access to storage and computing power.SoIt is ,the most basic strategy of cloud computing types.
Generally it provides the 3 types of Services which are as follows IaaS, PaaS, SaaS
Therefore,It lets you rent IT infrastructure-servers and virtual machines, storage, networks and Operating System-from a cloud provider on a payment you go basis.
Examples: caching, Legacy, networking, security and so on
2.PaaS(Platform-as-a-Service): Generally,it gives the developer tools to build a web-based host application on user requirements.
Paas is designed to give users access to the components they require to quickly develop and operate web or mobile applications over the Internet,So without worrying about setting up or managing the underlying infrastructure of servers, storage, networks and databases.
Examples:Application development,Decision support,web,streaming
3.SaaS(Software as a Service): Generally, it used for web-based applications.it is a method for delivering software applications over the Internet where cloud providers host and manage the software applications.
Making it easier to have the same application on all of your devices at once by accessing it in the cloud.
Ex:E- mail,CRM,Collaborative,ERP(Entity Resource Planning)etc,Below cloud model shows you the services provided by the cloud
So, It works on a force.com platform simply Force.com platform here, the question arises what is it? i.e force.com platform
Force.com or SFDC has been owned by the Software as a Service(SaaS) Vendor force.com.Therefore, who calls the product a social and mobile application development platform.force.com
It also owns Heroku which is another cloud development platform like force.com platform.Moreover in a large Scale many of it uses the Force.com platform.
Services given by Salesforce
So far we’ve seen the about the (CRM), its services and force.com.In this salesforce tutorial Let us get to know the about the Services provided by the force.com platform. Below list shows you the cloud services provided by the force.com platform
Most of the cases It uses the 3 basic types of clouds they are sales, service and marketing
Explanation About Services:
Sales Cloud: Therefore, as we all are familiar with the word Sale that means to sell the product or any service we are willing to .
similarly, it is an application that will help you to manage the complete sales process from start to end selling of the product in a business Need
For example: To sell anything we will start the advertising(making use of newspapers, magazines, Television, Radio) to promote our product which is called “CAMPAIGN” in our force.com platform.
In this for selling of the product we make use of different objects which include campaign, lead, opportunity, account, contact.etc.Apart from this there are many other objects present in the force org.
We will discuss Later, about the different types of objects present in our force.com platform
Service Cloud: we know that service is one which is helping the end-user for the better functionality of the product ..Service cloud is an application that can help to manage a call center.
Example: When a customer calls in concerning product or service, in the application you have created the service manager register all the complaints in the object which is known as CASES.
Later, then he looks for the solution(object) and asks the end-user to follow his instructions in rectifying the problem.
If not the support agent/technician will come in contact with the customer and further process will takes place. In, this way the Service Cloud provides its features.
Finally the other type in our Salesforce Tutorial is:
Marketing cloud: It is a marketing platform that has multiple tools that are designed to efficiently manage a brands interaction with its current and potential customer across various channels
Ex: Every company has the presence of social media like (Twitter, Facebook, Instagram, Snapchat, etc) As a result, most of the company do their product promotion through this marketing cloud.
So, far in this Salesforce tutorial we have seen what is- salesforce, CRM, services and cloud types.
Now let us see how does It will looks like we can perform the functionalities in two ways however salesforce provides these to functionalities:
- classic org
It has classic org will look like this
Fig: Salesforce Classic Org
At, the topmost bar, we can see that many options like the “Search bar” which helps you to search in the force platform simply like google
Very next to it there is a “Switch to lightning Experience” upon clicking therefore,you will move to lightning module(which image is shown below) apart from this we can switch to lightning experience as shown below
We can see that in the user panel there are options like :
My Profile: which shows user credentials includes profile pic, email etc
Developer console: takes you to the development part where you can create your program
Switch to lightning: takes you off to the lightning module which looks like this.
Logout:which logout/sign out from the salesforce account
Next to it, you can see the setup option then Besides that there is an application known as property management app (where you can create your application depends upon user requirements) it can be of any name
Below that there is a tablet which is also known as TAB menu bar has different types of objects .
what is an object?
An object is a place so that, we can store the data allowing the user to interact with the data it is like a Database table
Types of Objects in Salesforce
Below table shows the different type of objects :
|Types of Object||Description|
|Standard Objects||1.These are the objects which are provided by the this platform 2. These are inbuilt which cannot be deleted Examples:Campaign,lead,contact,opportunity, Account etc|
|Custom objects||1. These are the objects which are created by the user depending upon the user requirements |
2. These objects can be created or deleted with prior time depend on usage.
Examples: can be of any object type like Book, pen, house, laptop, bag, building etc
|External objects||1.These are similar to the custom objects|
2.It allow to map the data from outside the organization
Also See other modules in salesforce
Above all, Salesforce has become answering with CRM. Therefore,The company can use for contact management, customer engagement, workflow creation, task management, and opportunity tracking , and many other activities.
So that, You can also collaborate with colleagues, run analytics, and access Salesforce from a mobile dashboard. Therefore, marketing has become a large part of CRM, it includes features for involving in activities like social media and email campaign.
FAQ’s(Frequently Asked Questions)
Salesforce is a important or key to CRM (Customer Relationship Management) software which is served by the cloud. As a result, It has more than 800 applications to support various features which includes generating and acquiring new leads, increasing sales and closing the deals and other functionalities
By Using cloud computing, businesses uses applications via the internet. Therefore It is called as Software As A Service (or SaaS). Businesses are freed up from having to maintain or upgrade software and hardware. Just log in and get to work, from anywhere and, in many cases, using any device.
Yes, Salesforce has its own cloud ,the“core” platform which is called Lightning Platform Therefore own or run by Salesforce datacenters.
As, per the reports Google could acquire Salesforce and reach its goal to become the No. 2 cloud platform by 2023, RBC said. According to a source who spoke with Business Insider in August, Kurian Shared with the employees Google Cloud has a five-year goal to become “at least the No. 2 cloud”.
Salesforce Tutorial can be learned right from starting to advance level in Trailhead platform which is the best way to learn salesforce